The Alternative Golf Association, also known as Flogton ("not golf" backwards), is a group of Silicon Valley

Silicon Valley

Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...

 executives that encourages golf

Golf

Golf is a precision club and ball sport, in which competing players use many types of clubs to hit balls into a series of holes on a golf course using the fewest number of strokes....

 participation by relaxing or ignoring traditional rules

Rules of golf

The rules of golf are a standard set of regulations and procedures by which the sport of golf should be played. They are jointly written and administered by the R&A the governing body of golf worldwide except in the United States and Mexico, which are the responsibility of the United States Golf...

 to reduce player frustration. According to the National Golf Foundation

National Golf Foundation

The National Golf Foundation provides golf-business research and consulting services. Founded in 1936 by golf writer Herb Graffis and his brother Joe, who nearly went bankrupt in the process, its original mission was to publish authoritative research useful to investors developing the game of...

, there were declines in golfers and rounds played compared to 2005. Flogton aspires to stimulate golf as snowboarding

Snowboarding

Snowboarding is a sport that involves descending a slope that is covered with snow on a snowboard attached to a rider's feet using a special boot set onto mounted binding. The development of snowboarding was inspired by skateboarding, sledding, surfing and skiing. It was developed in the U.S.A...

 helped skiing

Skiing

Skiing is a recreational activity using skis as equipment for traveling over snow. Skis are used in conjunction with boots that connect to the ski with use of a binding....

. Patrick J. Gallagher

Patrick J. Gallagher

Patrick Joseph Gallagher is the current Chief Executive Officer and Co-Founder of the Alternative Golf Association and was the former...

 (CEO), Scott McNealy

Scott McNealy

Scott McNealy is an American business executive. He co-founded computer technology company Sun Microsystems in 1982 along with Vinod Khosla, Bill Joy, and Andy Bechtolsheim.-Biography:...

 (Commissioner) and Bob Lurie

Bob Lurie

Robert Alfred Lurie is a real estate magnate, philanthropist, and former owner of the San Francisco Giants franchise of Major League Baseball from March 2, 1976 until January 12, 1993.-Giants Ownership:...

 are involved with Flogton.

Flogton encourages nonconforming equipment such as lubricant applied to club faces, wedges textured like cheese graters and Polara Golf

Polara Golf

Polara Golf is brand for a line of golf balls that correct hooks and slices, based on the physics of their design. Aero-X Golf, Inc is the manufacturer that created the Polara Ultimate Straight and Polara Ultimate Straight XS golf balls featuring “Self-Correcting Technology” that reduces hooks and...

 Ultimate Straight balls

Golf ball

A golf ball is a ball designed to be used in the game of golf.Under the Rules of Golf, a golf ball weighs no more than 1.620 oz , has a diameter not less than 1.680 in , and performs within specified velocity, distance, and symmetry limits...

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