Patrick J. Gallagher
Encyclopedia
Patrick Joseph Gallagher (born February 23, 1949 in Chicago, Illinois) is the current Chief Executive Officer and Co-Founder of the Alternative Golf Association
Alternative Golf Association
The Alternative Golf Association, also known as Flogton , is a group of Silicon Valley executives that encourages golf participation by relaxing or ignoring traditional rules to reduce player frustration. According to the National Golf Foundation, there were declines in golfers and rounds played...

 (known as "Flogton") and was the former
President of San Francisco Giants
San Francisco Giants
The San Francisco Giants are a Major League Baseball team based in San Francisco, California, playing in the National League West Division....

 Enterprises and is Chairman Emeritus of the San Francisco Convention and Tourism Bureau

The longest serving executive in San Francisco Giants history, Pat Gallagher is credited for being one of the most creative marketing and business minds in professional sports. The son of an engineer, Gallagher began his career in marketing with Sea World
Sea World
Sea World is a marine mammal park, oceanarium, and theme park located on the Gold Coast, Queensland, Australia. It includes rides, animal exhibits and other attractions, and promotes conservation through education and through the rescue and rehabilitation of sick, injured or orphaned wildlife. The...

 amusement parks in San Diego and Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

. In 1976, while working at Marine World
Marine World
* Six Flags Discovery Kingdom, formerly "Marine World"* Marine World/Africa U.S.A., California, formerly "Marine World"* uShaka Marine World, Durban, South Africa* Wildlife Park 2: Marine World...

 amusement park in Redwood City, California
Redwood City, California
Redwood City is a California charter city located on the San Francisco Peninsula in Northern California, approximately 27 miles south of San Francisco, and 24 miles north of San Jose. Redwood City's history spans from its earliest inhabitation by the Ohlone people, to its tradition as a port for...

, Gallagher was hired by Giants owner Bob Lurie
Bob Lurie
Robert Alfred Lurie is a real estate magnate, philanthropist, and former owner of the San Francisco Giants franchise of Major League Baseball from March 2, 1976 until January 12, 1993.-Giants Ownership:...

 as the team's Marketing Director, a relatively new concept at the time.

After leaving the Giants in 2009, Gallagher along with inventor Bob Zider and Sun Microsystems founder Scott McNealy
Scott McNealy
Scott McNealy is an American business executive. He co-founded computer technology company Sun Microsystems in 1982 along with Vinod Khosla, Bill Joy, and Andy Bechtolsheim.-Biography:...

 created the Alternative Golf Association with the goal of developing and introducing new approaches to the game of golf that are more fun and more accessible for recreational players but can be played on existing courses and within the existing framework of the industry.

Professional Career

Faced with the task of filling infamously cold Candlestick Park, Gallagher rose to the occasion with some of the most brilliant marketing concepts of the time. With campaigns such as the Croix De Candlestick (a button given to any fan who braved the elements and remained for an extra inning night game), Crazy Crab, and the Doofus Dome, Gallagher and the Giants were recipients of multiple EFFIE
EFFIE
The Effie Awards are marketing communications awards given yearly by Effie Worldwide, Inc., a non-profit organization, to honor the most effective marketing communications ideas: ideas that work...

 awards, the global Marketing industry's annual award for excellence in effective marketing, a Clio
Clio
thumb|Clio—detail from [[The Art of Painting|The Allegory of Painting]] by [[Johannes Vermeer]]In Greek mythology, Clio or Kleio, is the muse of history. Like all the muses, she is a daughter of Zeus and Mnemosyne...

 award, and several Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

 Marketing Excellence awards.

Rising through the Giants ranks for over thirty years, Gallagher has held a variety of positions with the club. As Senior Vice President of Business Operations of the club, Gallagher took a lead role in implementing a business plan to build Pacific Bell Park (now AT&T Park
AT&T Park
AT&T Park is a ballpark located in the South Beach neighborhood of San Francisco, California. Located at 24 Willie Mays Plaza, at the corner of Third and King Streets, it has served as the home of the San Francisco Giants of Major League Baseball since 2000....

), the first privately financed baseball stadium in over forty years.

Most recently, Gallagher served as the President of Giants Enterprises, concentrating on bringing non-baseball events to AT&T Park. Gaining national and international recognition for innovative uses of AT&T Park
AT&T Park
AT&T Park is a ballpark located in the South Beach neighborhood of San Francisco, California. Located at 24 Willie Mays Plaza, at the corner of Third and King Streets, it has served as the home of the San Francisco Giants of Major League Baseball since 2000....

, he is a founder of the Emerald Bowl
Emerald Bowl
The Kraft Fight Hunger Bowl is a post-season college football bowl game certified by the NCAA that has been played annually at 40,800-seat AT&T Park, home of the San Francisco Giants, in San Francisco, California, since 2002...

 now called the Kraft Bowl, a NCAA
National Collegiate Athletic Association
The National Collegiate Athletic Association is a semi-voluntary association of 1,281 institutions, conferences, organizations and individuals that organizes the athletic programs of many colleges and universities in the United States...

 college bowl game played at AT&T Park annually. Other events include concerts such as Dave Matthews Band
Dave Matthews Band
Dave Matthews Band, sometimes shortened to DMB, is a U.S. rock band formed in Charlottesville, Virginia in 1991. The founding members were singer-songwriter and guitarist Dave Matthews, bassist Stefan Lessard, drummer/backing vocalist Carter Beauford and saxophonist LeRoi Moore. Boyd Tinsley was...

, The Rolling Stones
The Rolling Stones
The Rolling Stones are an English rock band, formed in London in April 1962 by Brian Jones , Ian Stewart , Mick Jagger , and Keith Richards . Bassist Bill Wyman and drummer Charlie Watts completed the early line-up...

,and Bruce Springsteen
Bruce Springsteen
Bruce Frederick Joseph Springsteen , nicknamed "The Boss," is an American singer-songwriter who records and tours with the E Street Band...

, Greenday, Cirque du Soleil
Cirque du Soleil
Cirque du Soleil , is a Canadian entertainment company, self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal, Quebec, Canada, and located in the inner-city area of Saint-Michel, it was founded in Baie-Saint-Paul in 1984 by two former street performers, Guy...

, international soccer matches, and Supercross, to name a few.

He is also Chairman Emeritus of the San Francisco Convention and Visitors Bureau, former President of the San Francisco Bay Area
San Francisco Bay Area
The San Francisco Bay Area, commonly known as the Bay Area, is a populated region that surrounds the San Francisco and San Pablo estuaries in Northern California. The region encompasses metropolitan areas of San Francisco, Oakland, and San Jose, along with smaller urban and rural areas...

 Big Brothers/Big Sisters Foundation and Board member of the Bay Area Sports Hall of Fame
Bay Area Sports Hall of Fame
The Bay Area Sports Hall of Fame honors sports figures who have made a significant impact in the San Francisco Bay Area. The organization is a section 501 non-profit, that was created by the San Francisco Chamber of Commerce in 1979.-Inductees:...

.

External links

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