Almighty Records
Encyclopedia
Almighty Records is a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 recording label and remix
Remix
A remix is an alternative version of a recorded song, made from an original version. This term is also used for any alterations of media other than song ....

 production team founded in 1989, releasing their first single in the same year. Producing mainly Dance-Pop
Dance-pop
Dance-pop is dance-oriented pop music that originated in the early 1980s. Developing from post-disco, it is generally up-tempo music intended for clubs with the intention of being danceable or merely dancey...

 and Hi-NRG
Hi-NRG
Hi-NRG describes a form of high-tempo disco music as well as a genre of electronic dance music originating in the United States during the late 1970s...

 music, the label is best known for releasing remakes
Cover version
In popular music, a cover version or cover song, or simply cover, is a new performance or recording of a contemporary or previously recorded, commercially released song or popular song...

 and remixes of mainstream pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

 songs. Many people have been involved with Almighty in the production of music over the years, often credited as Almighty Associates, which can refer to anything from one to 50 people.

Development of a fanbase

Since their first UK release in 1989, Almighty Records has covered popular chart songs that had no dance mix, or those that had officially commissioned dance mixes which did not fit the dance-pop genre. Starting its life as a record stall just off the dance-floor of Bromptons in Earls Court
Earls Court
Earls Court is a district in the Royal Borough of Kensington and Chelsea in London, England. It is an inner-city district centred on Earl's Court Road and surrounding streets, located 3.1 miles west south-west of Charing Cross. It borders the sub-districts of South Kensington to the East, West...

, one of London's historic night clubs, its mission has always been devoted to DJs, dancers and dance music. Launched and staffed by disc jockeys and club enthusiasts for twenty years, the first 12-inch
12-inch single
The 12-inch single is a type of gramophone record that has wider groove spacing compared to other types of records. This allows for louder levels to be cut on the disc by the cutting engineer, which in turn gives a wider dynamic range, and thus better sound quality...

 release on the Almighty label was a cover of a Limahl
Limahl
Christopher Hamill better known by his stage name Limahl is an English pop singer. He rose to fame as the lead singer of the 1980s pop group Kajagoogoo, before embarking on a briefly successful solo career, which reached its peak with the 1984 hit "The NeverEnding Story", taken from the film of...

 single called "Never Ending Story", which was the title song to the 1784 film of the same name
The NeverEnding Story (film)
The NeverEnding Story is a 1984 German-American epic fantasy film based on the novel of the same name written by Michael Ende. The film was directed and co-written by Wolfgang Petersen and starred Barret Oliver, Noah Hathaway and Tami Stronach. At the time of its release, it was the most...

. Chosen because the artist's original label, EMI
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...

, had allowed the extended version of that song go out of production, while club-goers still wanted to dance to it and buy it.

Almighty feature various artist names, which are in fact projects rather than actual singers or groups
Musical ensemble
A musical ensemble is a group of people who perform instrumental or vocal music. In classical music, trios or quartets either blend the sounds of musical instrument families or group together instruments from the same instrument family, such as string ensembles or wind ensembles...

, with many different vocalists and session singers behind artists' names, many of them already famous as recording artists and even hit songwriters. Almighty's policy of not identifying its singers' birth names is down to the belief that faces and names aren't important and that the music speaks for itself.

By 1992 Almighty had enjoyed notable success thanks in part to their cover versions of ABBA tracks under the guise Abbacadabra. It was at this point that label boss Martyn Norris decided to give up his job and concentrate on Almighty full time. Pop producer Pete Waterman
Pete Waterman
Peter Alan Waterman OBE is an English record producer, occasional songwriter, radio and club DJ, television presenter, president of Coventry Bears rugby league club and a keen railway enthusiast. As a member of the Stock Aitken Waterman songwriting team he wrote and produced many hit singles...

 played some of these tracks on his UK television show The Hitman and Her
The Hitman and Her
The Hit Man And Her was a British television dance music show hosted by Pete Waterman and Michaela Strachan. The programme was produced by Granada Television in Manchester, Clear Idea Productions and Music Box and it ran almost continuously for over four years and three months September 1988 until...

 which boosted interest in the songs and the label, so much so that Waterman picked up some tracks, including "Dancing Queen
Dancing Queen
"Dancing Queen" is a pop song recorded by Swedish pop group ABBA. It was released in August 1976, but was first performed two months earlier, on 18 June 1976, during a Royal Variety Show in Stockholm the evening before the Swedish royal wedding. It was the follow-up single to the hit "Fernando"...

" for his own label PWL.

Almighty achieved their first UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

 top 20 hit in 1993 with "I Will Always Love You
I Will Always Love You
"I Will Always Love You" is a song written by American singer-songwriter Dolly Parton in 1973, who first released the song as a single in 1974.-Dolly Parton version:...

", a cover of the song by Dolly Parton
Dolly Parton
Dolly Rebecca Parton is an American singer-songwriter, author, multi-instrumentalist, actress and philanthropist, best known for her work in country music. Dolly Parton has appeared in movies like 9 to 5, The Best Little Whorehouse in Texas, Steel Magnolias and Straight Talk...

, Whitney Houston
Whitney Houston
Whitney Elizabeth Houston is an American singer, actress, producer and a former model. Houston is the most awarded female act of all time, according to Guinness World Records, and her list of awards include 1 Emmy Award, 6 Grammy Awards, 30 Billboard Music Awards, 22 American Music Awards, among...

 and others, which was performed by Sarah Washington
Sarah Washington
Sarah Washington is a British pop, electronic dance music and Hi-NRG singer.During the 1990s, Washington had four singles reach the UK Singles Chart. In 1993, her dance cover version of the song "I Will Always Love You" became her highest charting hit to date, reaching #12...

 and reached position 12 in the UK chart.

Almighty Records has been successful with various projects over the years, remaking almost all ABBA
ABBA
ABBA was a Swedish pop group formed in Stockholm in 1970 which consisted of Anni-Frid Lyngstad, Björn Ulvaeus, Benny Andersson and Agnetha Fältskog...

 songs, including a track recorded, but unreleased by ABBA called "Just Like That". To date, Almighty have produced 5 albums and over 10 singles under the Abbacadabra project name, which has sold more than 250,000 units for the label. However, the project which has been the most successful internationally for Almighty is the Queer as Folk
Queer as Folk (UK TV series)
Queer as Folk is a 1999 British television series that chronicles the lives of three gay men living in Manchester's gay village around Canal Street. Both Queer as Folk and Queer as Folk 2 were written by Russell T Davies...

CD soundtrack
Soundtrack
A soundtrack can be recorded music accompanying and synchronized to the images of a motion picture, book, television program or video game; a commercially released soundtrack album of music as featured in the soundtrack of a film or TV show; or the physical area of a film that contains the...

 which went gold within one month of going on sale in March 1999 in the UK. The release of this CD followed a request from the makers of the TV series, Red Productions
Red Production Company
Red Production Company is a British independent television production company, formed in 1998 by Nicola Shindler, an experienced television producer who had worked on such prestige dramas as Our Friends in the North and Cracker...

, after another major record company turned down the opportunity due to poor rating of previous music-led television shows on Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...

. Given a list of tracks, Almighty had one month to compile the music; however, some tracks could not be cleared in time for the release mainly due to time scales, including one by the group Steps who initially said that the show would be too "low profile" for them to be associated with. It was the success of this album
Album
An album is a collection of recordings, released as a single package on gramophone record, cassette, compact disc, or via digital distribution. The word derives from the Latin word for list .Vinyl LP records have two sides, each comprising one half of the album...

 which prompted Channel 4 to launch their own music division when the second series of Queer As Folk was made – an international franchise which is still around today.

By the end of 1999, at the label's ten year anniversary, it was still making 12" vinyl and manufactured CD singles; even now the 12" vinyl single and CD single are considered obsolete formats, Almighty is still mailing out hard copies of their new product catalogues to mail order customers. To celebrate their ten year success, Almighty released an album called A Decade Of Dance.

Since it started, 90% of the music shops Almighty dealt with all over the world have closed. Customers choose now to buy their CDs online or as a digital download from an online store such as Almighty's own shop or from Amazon. However, physical product sales still count for two-thirds of the label's business from their own online store.

In 2009, the label celebrated its 20th anniversary and in early 2010 released Almighty: Two Decades of Dance to mark the anniversary. This collection spans two decades, and includes all the tracks that in 2010 still remain Almighty's very best sellers over the full twenty years. The manufactured album is megamix
Megamix
A megamix is a medley remix containing multiple songs in rapid succession. There may be only one verse or even just a brief chorus of each song used, sometimes in addition to samples of the same or other songs. There may also be some elements of bastard pop in some, though not as much as a mashup...

ed with 20 tracks on each disc – disc one from 2000–2010 and disc two from 1990–1999.

Recent Strategy and Activity

During the latter half of the 1990s
1990s
File:1990s decade montage.png|From left, clockwise: The Hubble Space Telescope floats in space after it was taken up in 1990; American F-16s and F-15s fly over burning oil fields and the USA Lexie in Operation Desert Storm, also known as the 1991 Gulf War; The signing of the Oslo Accords on...

 Almighty concentrated efforts on producing remix
Remix
A remix is an alternative version of a recorded song, made from an original version. This term is also used for any alterations of media other than song ....

es for record companies for the global club and dance scene and became de rigueur, and the most in-demand name in the pop-dance world, producing up to 5 mixes a week at their peak. It wasn't until 2004 when, in a change of direction for the label, Almighty stopped actively soliciting their remix services to record companies and closed their studio complex.

However, following on from the success of four Cilla Black
Cilla Black
Cilla Black OBE is an English singer, actress, entertainer and media personality, who has been consistently popular as a light entertainment figure since 1963. She is most famous for her singles Anyone Who Had A Heart, You're My World, and Alfie...

 remixes in 2009 for record label EMI, including one of "Something Tells Me" which was released as Cilla's 37th UK single, Almighty once again sought to produce official remixes. Following increased interest and visibility, Almighty were contacted by management company MWR (Matt Waterhouse Represents) which boasts the most in demand remixers including Cahill
Cahill (band)
Cahill are a dance group, based in Liverpool, UK consisting of producers Anton Powers, Tim Condran and Scott Rosser. They are best known for their 2008 single, Trippin' On You, which features vocals from Nikki Belle.-Background:...

, Digital Dog
Jack Rokka
Digital Dog are now a SE London-based team, Steve Cornish and Nick Mace. They have produced/remixed for everyone from Cheyrl Cole, Timbaland, Katy Perry, Britney Spears,  Rihanna, Ciara, Pussycat dolls, 50 Cent, Taio Cruz, Tinchy Stryder, Cyndi Lauper, Chipmunk, JLS, Pink, Fatboy Slim, Armand Van...

, Moto Blanco
Moto Blanco
Moto Blanco is an English DJ and electronic music duo consisting of Danny Harrison and Arthur Smith.They are also regularly joined by british record producer Jon Cohen.-History:...

, StoneBridge
Stonebridge (DJ)
StoneBridge is the pseudonym for the Swedish DJ and record producer, Sten Hallström.-History:StoneBridge won international renown with the remix of the 1993 hit "Show Me Love" with Robin S. Until then, he had been running the Swedish DJ/remix outfit Swemix, formed at the end of the 1980s...

, Wideboys
Wideboys
The Wideboys are UK house, Bassline and UK garage Record producers and remixers.The Wideboys are managed by Matt Waterhouse from MWR/Hyperactive. In 2008, they signed to Sony ATV Music Publishing. Prior to this, The Wideboys had been signed in various deals with the likes of Warner, Univeral and...

 and more.. Under Matt's management, Almighty have recently created mixes for top acts including but not limited too - Alexandra Burke, Cher(Burlesque), Cheryl Cole, Elvis Presley, Inna, Katy Perry, Matthew Morrison (Glee), The Saturdays, The Wanted, and Usher.

Today Almighty are popular around the world, especially among gay communities
Gay community
The gay community, or LGBT community, is a loosely defined grouping of LGBT and LGBT-supportive people, organizations and subcultures, united by a common culture and civil rights movements. These communities generally celebrate pride, diversity, individuality, and sexuality...

 and often market themselves as a gay label; advertising in gay press and releasing various albums specifically targeted at a gay audience.

In recent years Almighty have made their productions available to a wider customer base after making a deal with Universal Music
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

, and more recently with The Orchard, which allows Almighty to sell on most digital platforms including iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

 and Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

. Recently some Almighty Productions have also been made available on Beatport. 2010 is the first year that Almighty products have been made available in the US and Canada.

Not all of Almighty's productions are available on general release, however fans can become members of the Almighty Club. Members receive most items that Almighty produce including special promotional material and additional, previously unreleased recordings.

It can take Almighty from one to three people to produce a track, working on all elements of the production to the final mix down. Single releases are usually a fashion item, preferably chosen if there are no dance remixes of the song in question in the Hi-NRG genre, in the style that Almighty produce. Albums, on the other hand, are planned months in advance.

Over the years Almighty has featured mixes from other dance / pop producers, including Bimbo Jones, Stonebridge, Love To Infinity, Matt Pop, Wayne G, Porl Young, Tony Moran, Way Out West and The Rhythm Masters.

MD Martyn Norris has always overseen all Almighty productions and remixes. Almighty have worked with many talented producers over the years including Craig Hardy, Graham Wilcox, Gary Miller, Ian Gant, Ian Stephens, Jono Buchanan, Jon Musgrave, Richard Cottle, Rod Warren, Steve Hilton, and Jewels And Stone who worked at Almighty under the Mary Brazzle alias. Jon Dixon joined Almighty in 1996 as it first in-house producer / engineer and was responsible for helping set up the Almighty studios. Jon left Almighty in 2002 with fellow colleague Gulio Perruci to set up a new remix team ‘Crash’. Jon returned to Almighty on a freelance basis from 2004 until 2010, during which time he has set up another joint venture 7th Heaven with ex Almighty employee Andy Wetson who had left Almighty back in 2005 when their London offices closed. Almighty continues with a number of well known producers and have recently been joined by two new young associates who are working under the guise of ‘Almighty Boys’.

Studios

With the increase in remix work, and the continuation of their own production work Almighty updated their Gloucestershire based studios to include new Mac Pro
Mac Pro
The Mac Pro is a workstation computer manufactured by Apple Inc. The machines are based on Xeon microprocessors, but are similar to the Power Mac G5 they replaced in terms of outward appearance and expansion capabilities...

 computers, plus a plethora of new soft synths to join the existing keyboards. These include vintage Juno’s
Roland Juno-60
The Roland Juno-60 is a popular analogue 61-key polyphonic synthesizer produced by Roland Corporation in the early 1980s and a successor to the slightly earlier Juno-6. Like its predecessor, the Juno-60 has some digital enhancements, used only for clocking the oscillators and for saving and loading...

, a Prophet-5 (previously owned by disco and Hi-NRG dance music composer and recording artist Patrick Cowley
Patrick Cowley
Patrick Joseph Cowley was an American disco and Hi-NRG dance music composer and recording artist. He recorded in a style that has drawn comparisons to that of Giorgio Moroder and is often credited with pioneering electronic dance music.-Early life:Patrick Cowley was born in Buffalo, New York to...

, which has been on loan to the label for a number of years) and an MKS-80 Super Jupiter.

The studio also boasts hard synths such as a Nord Lead, a Roland JV-2080
Roland JV-2080
The Roland JV-2080, released in 1997, is an expanded and updated version of the popular JV-1080. Based on a sample + synthesis architecture, the JV-2080 provided a rich library of on-board sample material and a strong semi-modular synthesis engine in a commercially viable mass-market product.Used...

, and a Korg M1
Korg M1
The Korg M1 is the world's first widely-known music workstation. Its onboard MIDI sequencer and palette of sounds allowed musicians to produce complete professional arrangements...

.
Previously Almighty had used software such as Cubase to produce mixes, but with the recent upgrades to the studio Almighty have opted to use Apple's Logic 9 in the production of new music in addition to their outboard equipment.

Almighty are also converting many of their old Cubase files from many years ago, and backing them up in Logic. Rather than rebuild a mix using the new software Almighty have stated that they would prefer to update a track, or remix it. Ten to 12 years ago, all of the effects came from outboard equipment, now many of these similar effects are produced on a computer and whilst they are similar they are not the same.

The vocals, or A cappella
A cappella
A cappella music is specifically solo or group singing without instrumental sound, or a piece intended to be performed in this way. It is the opposite of cantata, which is accompanied singing. A cappella was originally intended to differentiate between Renaissance polyphony and Baroque concertato...

s are stored separately from the music on DAT
DAT
DAT or Dat may refer to:Biology:* Direct agglutination test, any test that uses whole organisms as a means of looking for serum antibody* Direct antiglobulin test, one of two Coombs tests...

s of which there are approximately 1000 to 1500. Almighty will not copy and back them all up on disc, citing reasons including time constraints. It is just not realistic to copy them all and back them up. Almighty's main priority is to back-up the remaining vocals from the four TASCAM 88
TASCAM Digital Interface
The Tascam Digital Interconnect Format is a proprietary format connector defined by TASCAM that is unbalanced and uses a 25-pin D-sub cable to transmit and/or receive up to eight channels of digital audio between compatible devices...

 machines to DVD.

Release Highlights

  • Almighty Presents: We Love Stock Aitken Waterman 1 and 2 (2 CD set each, with issue 2 containing a megamix)
  • Almighty Presents: We Love The Pet Shop Boys (2 CD Set)
  • Almighty Presents: We Love The Noughties (2 CD Set)
  • Almighty: 2 Decades Of Dance (2 megamix
    Megamix
    A megamix is a medley remix containing multiple songs in rapid succession. There may be only one verse or even just a brief chorus of each song used, sometimes in addition to samples of the same or other songs. There may also be some elements of bastard pop in some, though not as much as a mashup...

    ed CD Set or a 4 CD Set including 2 bonus discs featuring 12"
    12-inch single
    The 12-inch single is a type of gramophone record that has wider groove spacing compared to other types of records. This allows for louder levels to be cut on the disc by the cutting engineer, which in turn gives a wider dynamic range, and thus better sound quality...

     mixes)
  • Almighty Presents: We Love Diana Ross (Digital download)
  • Almighty Essentials Volume 1, 2 & 3 (2 CD Set or a 3 CD Set including a bonus third CD featuring a megamix
  • Almighty Presents Handbag Heaven: Let This Feeling... by Belle Lawrence (2 CD Set or a 3 CD Set including a bonus third CD featuring 12" mixes)
  • Almighty Presents NRG Anthems by various artists (2 CD Set or a 3 CD Set including a bonus third CD featuring 12" mixes)
  • Almighty Anthems 1 & 2 by various artists
  • Jackie 'O' Handbag Heaven - Back To Bitch (2 CD Set)
  • Belle Lawrence Handbag Heaven - Boulevard Of Broken Dreams
  • Deja Vu feat. Tasmin Handbag Heaven - Against All Odds (2 CD Set)
  • Almighty Presents NRG Anthems (2 CD Set)
  • Almighty Gay Anthems
    Gay Anthems
    Gay Anthems is a series of compilation albums which have been released by Almighty Records around the world with the first release in 2006...

    1,2,3
    (2 CD Set Each)
  • Almighty Definitive Collection 1,2,3,4,5,6,7 & 8 (2 CD Set Each)

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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