Aenne Burda
Encyclopedia
Aenne Burda born Anna Magdalene Lemminger, was a German publisher of the Burda Group
Hubert Burda Media
Hubert Burda Media is a German privately held, family-owned global media company with its origins in printing and magazine publishing. The company is headquartered in Offenburg and Munich, has additional main offices in Berlin and Hamburg and has more than 7400 employees...

, a media group based in Offenburg
Offenburg
Offenburg is a city located in the state of Baden-Württemberg, Germany. With about 60,000 inhabitants, it is the largest city and the capital of the Ortenaukreis.Offenburg also houses University of Applied Sciences Offenburg...

 and Munich
Munich
Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...

, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

. She was one of the symbols of German economic miracle
Wirtschaftswunder
The term describes the rapid reconstruction and development of the economies of West Germany and Austria after World War II . The expression was used by The Times in 1950...

.

Biography

Aenne Burda was born in Offenburg
Offenburg
Offenburg is a city located in the state of Baden-Württemberg, Germany. With about 60,000 inhabitants, it is the largest city and the capital of the Ortenaukreis.Offenburg also houses University of Applied Sciences Offenburg...

, German Empire
German Empire
The German Empire refers to Germany during the "Second Reich" period from the unification of Germany and proclamation of Wilhelm I as German Emperor on 18 January 1871, to 1918, when it became a federal republic after defeat in World War I and the abdication of the Emperor, Wilhelm II.The German...

. She chose her name after the popular song Änchen von Tharau. She was daughter of a train locomotive driver. She left her convent high school at the age of 17 and became a cashier at the Offenburg electricity company. In 1930 she befriended with printer and publisher Franz Burda II, son of Franz Burda I, the founder of the Burda Group. She married him a year later, on 9 July 1931. The couple had three sons, Franz (1932), Frieder (1936) and Hubert
Hubert Burda
Hubert Burda is a German art historian and publisher. Hubert Burda is CEO and owner of Hubert Burda Media, publishing more than 250 magazines inside and outside Germany...

 (1940). She was the mother-in-law of actress Maria Furtwängler
Maria Furtwängler
Maria Furtwängler-Burda is a German physician and television actress. She is the daughter of an architect and actress Kathrin Ackermann and at once grandniece and step-granddaughter of the conductor Wilhelm Furtwängler....

.

She was strongly committed to charity work. The two foundations she established support young academics and seniors in her hometown of Offenburg respectively.

Aenne Burda died in her native Offenburg, Germany, at the age of 96 from natural causes.

Magazine publishing

Aenne and her husband helped to expand the family business into women's magazines. In 1949 Aenne Burda founded a fashion magazine printing and publishing company in her home town Offenburg
Offenburg
Offenburg is a city located in the state of Baden-Württemberg, Germany. With about 60,000 inhabitants, it is the largest city and the capital of the Ortenaukreis.Offenburg also houses University of Applied Sciences Offenburg...

. The same year she started publishing magazine Favorit, which was later renamed to Burda Moden. The first issue of "Burda Moden" magazine was published in 1950 with a circulation of 100,000
(in January). It gained a great popularity in the market, especially since 1952, when they began to include sheets of paper with patterns for clothes
Pattern (sewing)
In sewing and fashion design, a pattern is an original garment from which other garments of a similar style are copied, or the paper or cardboard templates from which the parts of a garment are traced onto fabric before cutting out and assembling .Patternmaking, pattern making or pattern cutting is...

. In 1987 Burda Moden became the first Western magazine published in Soviet Union
Soviet Union
The Soviet Union , officially the Union of Soviet Socialist Republics , was a constitutionally socialist state that existed in Eurasia between 1922 and 1991....

. Burda Fashion is currently published in 90 countries and in 16 different languages.

In 1977 she launched Burda CARINA magazine, a fashion and lifestyle magazine targeting younger female audience.

Famous quotes

  • "My aim is to put together practical fashions at an affordable price that can be worn by the largest possible number of women."
  • "I have learned to grow old with a young heart, thus retaining my enjoyment of life, my joie de vivre."

Awards

  • 1974 Great Cross of Merit
    Bundesverdienstkreuz
    The Order of Merit of the Federal Republic of Germany is the only general state decoration of the Federal Republic of Germany. It has existed since 7 September 1951, and between 3,000 and 5,200 awards are given every year across all classes...

     of the Federal Republic of Germany
  • 1979 Offenburg
    Offenburg
    Offenburg is a city located in the state of Baden-Württemberg, Germany. With about 60,000 inhabitants, it is the largest city and the capital of the Ortenaukreis.Offenburg also houses University of Applied Sciences Offenburg...

    ’s Ring of Honour for her role in the city’s economic development
  • 1984 Bavarian Order of Merit
    Bavarian Order of Merit
    The Bavarian Order of Merit is the order of merit of the Free State of Bavaria. It is awarded by the Minister-President of Bavaria as a "recognition of outstanding contributions to the Free State of Bavaria and the Bavarian people"....

  • 1985 Baden-Württemberg Order of Merit
  • 1989 Jakob Fugger Medal by the Bavarian Publishers Association (the first time this was awarded to a woman)
  • 1989 Aenne Burda is made an honorary citizen of her hometown Offenburg
  • 1990 Karl Valentin Order of Merit
  • 1994 Golden Order of Merit from the province of Salzburg, Austria
  • 2001 Awarded the German Federal Republic’s highest Order of Merit with Star for her exceptional achievements as a business woman

External links

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