Accentmarketing
Encyclopedia
Accentmarketing is a full-service Hispanic
marketing
communications company consistently ranked (currently #12) in Top 50 U.S. Hispanic Agencies by Ad Age.
Accentmarketing has done notable, award-winning work with categories like automotive, U.S. government, recruitment, retail, spirits and telecom/wireless.
Accentmarketing is also noted for its contributions to Hispanic and industry research, most recently, revealing trends and insights on crucial issues impacting Latina life—the economy, education, healthcare, and household finance.
in 1994 by Esteban Blanco and Fernando Bonet. In 1996, The Interpublic Group of Companies (IPG) acquired a minority interest in Accentmarketing. Currently, it is 51% certified minority-owned and managed by Lisette Hoyo, and Diana Ocasio-Fant. In addition to its Miami Headquarters, Accentmarketing established full-service branch offices in Detroit, Michigan
in 1996 and in Los Angeles, California
in 2002. In 2009, Accentmarketing opened a satellite office in Memphis, Tennessee
.
Digital
– Internet marketing
, Web 2.0
, Social media
, Online Video
Advertising
– Broadcast, Print, Out-of-home, Non-traditional
In-House Production
Media Planning & Buying
Branded Content
Public Relations
Events
& Promotions
Alltel Wireless
American Heart Association
California Association of Realtors
Char-Broil
Chevrolet
Dunkin’ Donuts
El Jimador
Farmers Insurance
General Motors
Humane Society
of Greater Miami
Jack Daniel's
Kaiser Permanente
Tobacco Free Florida
US Navy
USA.gov
(AAF, AdFed), American Association of Advertising Agencies
(4 A's), Association of Hispanic Advertising Agencies (AHAA), Circulo Creativo, Public Relations Society of America
(PRSA), Accent Alternative Art Space
, Erwin-Penland, Golin Harris International
, Hill Holliday
, Initiative Media, Jack Morton Worldwide
, McCann Erickson
, Mullen Advertising
, The Martin Agency
/Ingenuity Media Group, The Zimmerman Agency
Hispanic
Hispanic is a term that originally denoted a relationship to Hispania, which is to say the Iberian Peninsula: Andorra, Gibraltar, Portugal and Spain. During the Modern Era, Hispanic sometimes takes on a more limited meaning, particularly in the United States, where the term means a person of ...
marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
communications company consistently ranked (currently #12) in Top 50 U.S. Hispanic Agencies by Ad Age.
Accentmarketing has done notable, award-winning work with categories like automotive, U.S. government, recruitment, retail, spirits and telecom/wireless.
Accentmarketing is also noted for its contributions to Hispanic and industry research, most recently, revealing trends and insights on crucial issues impacting Latina life—the economy, education, healthcare, and household finance.
History
Accentmarketing was founded in Miami, FloridaMiami, Florida
Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...
in 1994 by Esteban Blanco and Fernando Bonet. In 1996, The Interpublic Group of Companies (IPG) acquired a minority interest in Accentmarketing. Currently, it is 51% certified minority-owned and managed by Lisette Hoyo, and Diana Ocasio-Fant. In addition to its Miami Headquarters, Accentmarketing established full-service branch offices in Detroit, Michigan
Detroit, Michigan
Detroit is the major city among the primary cultural, financial, and transportation centers in the Metro Detroit area, a region of 5.2 million people. As the seat of Wayne County, the city of Detroit is the largest city in the U.S. state of Michigan and serves as a major port on the Detroit River...
in 1996 and in Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
in 2002. In 2009, Accentmarketing opened a satellite office in Memphis, Tennessee
Memphis, Tennessee
Memphis is a city in the southwestern corner of the U.S. state of Tennessee, and the county seat of Shelby County. The city is located on the 4th Chickasaw Bluff, south of the confluence of the Wolf and Mississippi rivers....
.
Capabilities
Planning & Insights – Strategic Development, Research, Marketing Planning, Campaign PlanningDigital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...
– Internet marketing
Internet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
, Web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...
, Social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
, Online Video
Advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
– Broadcast, Print, Out-of-home, Non-traditional
In-House Production
Media Planning & Buying
Branded Content
Public Relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
Events
Convention (meeting)
A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom...
& Promotions
Promotion (marketing)
Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....
Clients
Advance AmericaAlltel Wireless
American Heart Association
American Heart Association
The American Heart Association is a non-profit organization in the United States that fosters appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke. It is headquartered in Dallas, Texas...
California Association of Realtors
Char-Broil
Chevrolet
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...
Dunkin’ Donuts
El Jimador
Farmers Insurance
General Motors
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
Humane Society
Humane Society
A humane society may be a group that aims to stop human or animal suffering due to cruelty or other reasons, although in many countries, it is now used mostly for societies for the prevention of cruelty to animals...
of Greater Miami
Jack Daniel's
Jack Daniel's
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, one blogger was claiming that it was the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by...
Kaiser Permanente
Kaiser Permanente
Kaiser Permanente is an integrated managed care consortium, based in Oakland, California, United States, founded in 1945 by industrialist Henry J. Kaiser and physician Sidney Garfield...
Tobacco Free Florida
US Navy
USA.gov
USA.gov
USA.gov is the official web portal of the United States government. It is designed to improve the public’s interaction with the U.S. government by quickly directing website visitors to the services or information they are seeking, and by inviting the public to share ideas to improve government...
Organizations
Accentmarketing is active in the following industry organizations: American Advertising FederationAmerican Advertising Federation
The American Advertising Federation , headquartered in Washington, D.C., is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the United States...
(AAF, AdFed), American Association of Advertising Agencies
American Association of Advertising Agencies
The 4A's is an American advertising agency trade association.Founded in 1917, their website states that 4A's membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide." The association issues annual awards for the best agencies, in different...
(4 A's), Association of Hispanic Advertising Agencies (AHAA), Circulo Creativo, Public Relations Society of America
Public Relations Society of America
The ' , based in New York City, is the world's largest organization for public relations professionals. The organization has more than 21,000 members, including professionals from public relations agencies, corporations, government, health care institutions, military, professional services firms,...
(PRSA), Accent Alternative Art Space
Current/Past Agency Collaborators
In addition to direct client collaboration, Accentmarketing has teamed with several other agencies in strategic and executional development including: Campbell-EwaldCampbell-Ewald
Campbell Ewald is one of the largest marketing communications agencies in the United States, offering innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and...
, Erwin-Penland, Golin Harris International
Golin Harris International
GolinHarris is a holistic communications firm. It was established in 1956. GolinHarris is owned by Interpublic Group of Companies and has 34 wholly owned offices located in the Americas, Asia Pacific, Europe and the Middle East....
, Hill Holliday
Hill Holliday
Hill, Holliday is an American advertising agency. It is part of the world's third largest advertising conglomerate, IPG.It was founded as Hill, Holliday, Connors, Cosmopulos, Inc., in 1968 in Boston, by founding partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday...
, Initiative Media, Jack Morton Worldwide
Jack Morton Worldwide
Jack Morton Worldwide is a global experiential marketing agency within the Interpublic Group of Companies. The CEO is Josh McCall, and the company’s capabilities include strategy and planning, creative and design, production, fabrication and measurement....
, McCann Erickson
McCann Erickson
McCann Erickson is a global advertising agency network, with offices in more than 130 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry....
, Mullen Advertising
Mullen Advertising
Mullen is an American advertising and marketing communications agency based in Boston, Massachusetts. One of its more notable campaigns was creating the Monster.com Super Bowl commercial When I Grow Up. The agency has also earned critical acclaim for its viral film Pac-Man Puppet Show. Mullen is a...
, The Martin Agency
The Martin Agency
The Martin Agency is an American advertising agency based in Richmond, Virginia that is now part of Interpublic Group of Companies.*Freecreditreport.com jingle since October 2007 starring Eric Violette.*"The money you could be saving with Geico"-Clients:...
/Ingenuity Media Group, The Zimmerman Agency