Absolute Xtreme
Encyclopedia
Absolute Xtreme was a digital radio
Digital radio
Digital radio has several meanings:1. Today the most common meaning is digital radio broadcasting technologies, such as the digital audio broadcasting system, also known as Eureka 147. In these systems, the analog audio signal is digitized into zeros and ones, compressed using formats such as...

 station broadcasting in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, which played new alternative music.

History

Virgin Radio Xtreme, as it was initially branded, launched at 12.15am on 5 September 2005 by then Virgin Radio
Virgin Radio
Absolute Radio is one of the UK's three Independent National Radio stations. The station rebranded to its current name at 7.45am on 29 September 2008.The station is based in London and plays popular rock music...

 DJ, Steve Harris. Its music policy aimed at playing modern rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 for a youth audience.

Since the departure (to rival station Xfm London
Xfm London
Xfm London is a commercial radio station in the United Kingdom owned by Global Radio and broadcasts on 104.9 FM in London, on digital radio via 30 DAB multiplexes across the country, Sky, TalkTalk TV and Virgin Media....

) of Steve Harris at the end of 2006, the channel played non-stop music 24 hours a day. The station had carried shows which included The Edge with Steve Harris, "Hippies for an Hour" (an acoustic music show), and The Xtreme Mix with "Silent" Dave Lambert.

Originally part of the Virgin Radio
Virgin Radio
Absolute Radio is one of the UK's three Independent National Radio stations. The station rebranded to its current name at 7.45am on 29 September 2008.The station is based in London and plays popular rock music...

 network of stations, it was wholly owned by STV Group plc, until 30 May 2008 when Virgin Radio was purchased by the TIML Golden Square Ltd, a subsidiary of the Times of India group, for £53.2 million.

As a result of the sale of the Virgin Radio stations and the rebranding of Virgin Radio to Absolute Radio, on 1 September 2008, it was announced that Virgin Radio Xtreme would be rebranded as Absolute Xtreme on 29 September 2008.

In October 2009 it was announced that Absolute Xtreme would be replaced on DAB and digital TV by an all-80s music station, Absolute 80s, with listeners seeking alternative music redirected to new user-controlled station dabbl
Dabbl
dabbl, was a user-controlled radio station broadcast on the Internet and on DAB Digital Radio in Cardiff 24 hours a day and in London from 7pm to 6am daily. Its content was chosen by members of Absolute Radio's website VIP Service, who select songs which are then voted for. Songs with the most...

, which itself closed in 2010.

Tuning In

  • DAB Digital Radio in London
    London
    London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

     on the Switch Multiplex
    Switch London
    Switch London is a DAB ensemble operated by Switch Digital; it broadcasts from a variety of sites in and around London Switch London is a DAB ensemble operated by Switch Digital; it broadcasts from a variety of sites in and around London Switch London is a DAB ensemble operated by Switch Digital;...

  • Freesat
    Freesat
    Freesat is a free-to-air digital satellite television joint venture between the BBC and ITV plc, serving the United Kingdom. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008...

     Channel 726
  • Sky Digital
    Sky Digital (UK & Ireland)
    Sky is the brand name for British Sky Broadcasting's digital satellite television and radio service, transmitted from SES Astra satellites located at 28.2° east and Eutelsat's Eurobird 1 satellite at 28.5°E. The service was originally launched as Sky Digital, distinguishing it from the original...

     Channel 0200
  • Virgin Media
    Virgin Media
    Virgin Media Inc. is a company which provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom...

    Channel 951
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