AICAR Business School
Encyclopedia
The Asian Institute of Communication and Research, better known as AICAR Business School or simply AICAR, is a management institute located in Matheran
Matheran
- Getting to Matheran :Matheran is located about 100 km from Mumbai, 120 km from Pune. and 320 km from Surat. It lies on the busy Mumbai-Pune rail link and the nearest train station is at Neral, approximately 11 km from Matheran. From Neral, one can either rent a taxi to the...

, about 90 minutes from Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

 in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. AICAR is a residential institute.

History

AICAR Business School was established in 2002 by the co-founder and Chairman of Chaitra Leo Burnett, Mr. Walter Saldanha
Walter Saldanha
Walter Saldanha, co-founder with Brendan Pereira, of Chaitra Advertising PrivateLimited, now Leo Burnett India. Currently the Chairman-Cum-Managing Director of Chaitra Holdings Private Limited...

. It was inaugrated by Mr. Kerry Rubie, Vice Chairman, Leo Burnett Worldwide
Leo Burnett Worldwide
Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett. The company was opened in Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G....

. Ivan Arthur, former national creative director of JWT India is a trustee and visiting faculty at the institute. In 2007 the institute entered into an alliance with Aptech
Aptech
Aptech Limited is a global retail and corporate training company with headquarters in Mumbai, India. The company commenced its IT training business in 1986 and has trained over 5 million students....

 Limited, a global retail and corporate training solutions provider headquartered in Mumbai.

Programmes

AICAR offers a two-year full-time residential PGDM programme approved by the All India Council of Technical Education, New Delhi
New Delhi
New Delhi is the capital city of India. It serves as the centre of the Government of India and the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi. It is one of the nine districts of Delhi Union Territory. The total area of the city is...

.

The course includes specializations in Communications, Marketing, Financial Services, Banking Insurance and Finance, Aviation Business and Human Resource Management. AICAR offers Management Development Programmes (MDPs) which are both general and industry specific.

The Management Development Programmes (MDPs) are designed for working executives.

Location

The school is located at Neral, Maharashtra
Maharashtra
Maharashtra is a state located in India. It is the second most populous after Uttar Pradesh and third largest state by area in India...

, in the foothills of Matheran, near Karjat
Karjat
Karjat is a city, a Municipal Council, a Tahsil and a sub-district in Raigad district, Mumbai, Navi Mumbai in the Indian state of Maharashtra.-Geography:...

, beside the Ulhas River
Ulhas River
The Ulhas River is a river of western India. It originates near Karjat in the Western Ghats Range, and flows westward through Raigad and Thane districts of Maharashtra between Kulgaon-Badlapur, north to Ulhasnagar and on to Kalyan, where it turns west to Thane...

.

Situated 1.5 km from the Neral Railway Station and 1.5 hours by train or car from Mumbai, it has easy access to the Mumbai metropolis and Pune.

Board of Governors

  • Walter Saldanha
    Walter Saldanha
    Walter Saldanha, co-founder with Brendan Pereira, of Chaitra Advertising PrivateLimited, now Leo Burnett India. Currently the Chairman-Cum-Managing Director of Chaitra Holdings Private Limited...

     (Chairman), Chairman and Managing Director of Chaitra Holdings Pvt. Ltd..
  • Ivan Arthur
    Ivan Arthur
    Ivan Arthur is former national creative director of JWT India, one of the leading advertising agencies in the world. He spent 38 years in advertising before retiring in 2002. He is also a trustee of Asian Institute of Communication and Research, better known as AICAR Business School.-Career:He...

     (Vice Chairman), former National Creative Director of Hindustan Thompson Associates, now known as JWT
    JWT
    JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...

    ,
  • Ninad Karpe, CEO and MD, Aptech,
  • Dr. Pramod Khera, Managing Trustee
  • Subodh Sapra, former President, Polyester Sector, Reliance Industries,
  • Homi Ayrton, Chartered Accountant,
  • Ajay Oberoi, Executive Vice President of Aptech, and Managing Trustee,
  • T. Ravishankar, Executive Vice President of Aptech,
  • R. Krishnan, Executive Vice President of Aptech

Switch, the campus channel

The school has launched Switch, India's first campus channel. Conceived and nurtured by Anand Kurian
Anand Kurian
Anand Kurian , is a marketing communications theorist, writer and activist in Mumbai, India. He has written a best-selling political novel against religious fundamentalism. He has conceived and developed the twin marketing management concepts of Reality Plus and Neo People, other allied concepts...

, Switch features news and discussions, sport and entertainment. The channel is run by a board of directors, consisting of students of the school.

Switch was inaugurated by the Chairman of Cadbury, Mr. C. Y. Pal; he described it as ‘an example of the power of an innovative idea’.
External links =
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK