98.4 Capital FM
Encyclopedia
98.4 Capital FM is a Kenya
Kenya
Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...

n urban music radio station. Its offices are situated on the 19th floor of Lonrho House, along Standard Street in Nairobi
Nairobi
Nairobi is the capital and largest city of Kenya. The city and its surrounding area also forms the Nairobi County. The name "Nairobi" comes from the Maasai phrase Enkare Nyirobi, which translates to "the place of cool waters". However, it is popularly known as the "Green City in the Sun" and is...

's Central Business District
Central business district
A central business district is the commercial and often geographic heart of a city. In North America this part of a city is commonly referred to as "downtown" or "city center"...

. It is owned by Chris Kirubi.

Background

Established in 1996, Capital FM plays a mixture of hip hop, RnB, rock, neo soul, new jack swing, jazz, techno, dance and Kenyan music. It has firmly positioned itself as the station of choice among the upper- and middle classes of Kenyan society.
The brain behind the Capital FM Nairobi's early success was Linda Holt, its first Managing Director. She's now the CEO of Red Sky, an advertising agency. She famously fell out with Caroline Mutoko, the presenter accusing her of "limiting her potential" and leaving in a huff for Kiss 100.

Capital FM's Talent Search shows exposed the likes of Nameless to Kenya.98.4 Capital FM was a real brand during the Linda Holt days and spared no effort in staying true and tuned in to its brand.

Capital FM now caters to Mombasa, Western Kenya, as well as the international community, via its new website. It was the second FM station to be opened after 101.9 Metro FM shortly after the liberalization
Liberalization
In general, liberalization refers to a relaxation of previous government restrictions, usually in areas of social or economic policy. In some contexts this process or concept is often, but not always, referred to as deregulation...

 of Kenyan airwaves, and although several other FM stations have continued to crop up, catering to all tastes, 98.4 Capital FM continues to be a popular station especially among the middle-class and upper-class markets. The presenters are large, engaging personalities who play a mixture of Hip Hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

, RnB
RNB
RNB is a three-letter abbreviation with multiple meanings, as described below:* Nankai Broadcasting – , a broadcasting station in Ehime Prefecture, Japan* Rhythm and blues* Contemporary R&B* Russian National Library...

, Rock
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

, Neo Soul
Neo soul
The term neo soul was originally coined by Kedar Massenburg of Motown Records in the late 1990s as a marketing category following the commercial breakthroughs of artists such as D'Angelo, Erykah Badu, Lauryn Hill, and Maxwell...

, New Jack Swing
New jack swing
New jack swing or swingbeat is a fusion genre spearheaded by Teddy Riley and Bernard Belle which became extremely popular from the late-1980s into the mid-1990s. Its influence, along with hip-hop, seeped into pop culture and was the definitive sound of the inventive Black New York club scene...

, World Music
World music
World music is a term with widely varying definitions, often encompassing music which is primarily identified as another genre. This is evidenced by world music definitions such as "all of the music in the world" or "somebody else's local music"...

, Jazz
Jazz
Jazz is a musical style that originated at the beginning of the 20th century in African American communities in the Southern United States. It was born out of a mix of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th...

, Techno
Techno
Techno is a form of electronic dance music that emerged in Detroit, Michigan in the United States during the mid to late 1980s. The first recorded use of the word techno, in reference to a genre of music, was in 1988...

 and Dance music
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...

, transcending gender, all age groups, backgrounds and cultural boundaries (see the Show Schedule below.) Capital FM was the first ever Kenyan station to play Rock music
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

- and has continuously been dubbed- the home and only home of the best rock music.

Due to its longevity in the market, Capital FM has the highest advertising revenue among FM radio stations in the country.

Presenters

Many of Kenya’s biggest radio presenters all began at Capital FM — which has earned it the slogan — the home of nurturing radio talent. These include:
  • Phil Matthews- head of The radio academy
  • Sean Cardovillis - now working in Seychelles
  • Jimmi Gathu - lead breakfast TV presenter at Citizen TV
  • Caroline Mutoko
    Caroline Mutoko
    Caroline Mutoko is a radio presenter with Nairobi's Kiss FM radio station, one of the radio stations under the Radio Africa brand. She presents the early morning program "The Big Breakfast". She used to host it alongside comedian Walter "Nyambane" Mong'are who has since moved to join the government...

     -Marketing Manager at Kiss FM
  • Zain Verjee - Anchor now with CNN
  • Jo Thoernes - breakfast presenter in the UK
  • Patricia Amira - of the Patricia show at KBC
  • Alex Belfield
    Alex Belfield
    Alex Belfield is a British radio presenter and entertainer. Most recently, he presented the mid-morning show on BBC Radio Leeds. He lives in Gedling, Nottinghamshire.- Early career :...

     - a radio DJ from the UK
  • Fareed Khimani -a radio presenter at 105.5 X fm Nairobi and a presenter at Studio 53 an M-net production
  • Seanice Kacungira- a businesswoman in Kampala, Uganda
  • Eve D'Souza
  • Gaetano Kagwa-a Ugandan personality who gained fame due to his participation in the Big Brother Africa competition
  • Nini Wacera
  • Italia Masiero
  • Preety aka Herpreet Jaswal
  • dj.Dr.Vey represent house music in kenya

.The biggest morning show was hosted by Fareed Khimani and Seanice Kacungira. From 2006-2009, these two enjoyed a large share of the market.

In November 2010, Eve D'Souza and her breakfast show co-host Gaetano Kagwa resigned from the station. The two were brought in to help revive the station's plunging ratings in the prime time show after the exit of Fareed and Seanice. Gaetano failed to gel with the Kenyan audience. As for Eve, she felt it was time to spread her wings after being with the station for 10 years

As of November 2010, the Star Presenters at Capital FM with their respective daily shows on air are listed below:
  • Chris and JaniceCapital In The Morning Monday to Friday from 6 am to 10 am morning show targeting the mature adult top 40 Music format.
  • Italia and Preety and DJ CKThe FuseMonday to Friday from 10 am to 2 pm The best in rock music.
  • Radioactive- Monday to Friday from 2pm to 3pm Dj mixes from our top deejays at Capital fm.
  • Cess and MaqbulThe Jam Monday to Friday from 3 pm to 7 pm (Thematic music every day.)
  • Joey and SouloHits not HomeworkMonday to Thursday from 7 pm to 10 pm The best hit music rap, hip-hop and crunk, young adult themed content.
  • ChaoAfter Hours Monday to Thursday from 10pm to 1amThe best r’n’b and slow jams..TALK SHOW tackling your issues.
  • MuchaiUrban NitesMonday to Thursday from 1 am to 5 am The breakfast show for those in different time zones.
  • The Quiet Storm-Tuesday to Friday from 5am to 6am A blend of gospel hits, Dj based.
  • The Heat- Fridays from 7pm to 9pm Most requested tracks of the week.
  • Dance Republic- Fridays from 9pm to 11pm Dj based, mix of dance trance and techno
  • Saturday breakfast- Saturdays from 7am to 10am Rock music at its best in the morning
  • Rick Dees Weekly Top 40- Saturdays from 10am to 2pm Syndicated- the hits and the jokes
  • Saturday music and sports-Saturdays from 2pm to 5pm Its all about the latest sports
  • The Cypher- Saturdays from 5pm to 7pm & Sundays 11p.m. to 1 a.m. A blend of the best hip hop the world has to offer.
  • World groove - Saturdays from 7pm to 9pm A mix of afro fusion
  • Club Capital- DJ CK % DR.VEY Saturdays from 9pm to 11pm House, electro and funk
  • Wheelz of steel- Saturdays from 11pm to 1am Dj mix hip hop and club hits
  • The Sound- Sundays from 6am to 10am Local gospel dj show
  • The Lounge- Sundays from 10am to 12pm Best of Neo- soul
  • The Hit List- Sundays from 12pm to 3pm Syndicated
  • SOoul Groove- Sundays from 3pm to 5pm Soul mix
  • One love reggae- Sundays from 5pm to 7pm Mix of the best reggae
  • Capital jazz club - Sundays from 7pm to 9pm Its all about Jazz
  • Smooth classics- Sundays from 9pm to 11pm The best in classical music
  • Infused- Sundays from 11pm to 1am Gospel mix

Capital Digital Media (CDM)

Capital Digital Media is a website which offers live radio streaming from 98.4 Capital FM, blogs, live chat, News and more.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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