3TR Traralgon
Encyclopedia
TRFM is an Australian radio station
operating west of Traralgon, Victoria
. It is owned by Ace Radio
and shares studios with sister station GOLD 1242, formerly 1242 3GV. The station broadcasts on FM 99.5 MHz from Mount Tassie near Traralgon
into Sale
and the Latrobe Valley
and on FM 99.9 MHz from Mount Taylor
into Bairnsdale
and East Gippsland.
As of January 2011, the current lineup on air during the week is Nayta & Bec on Breakfast, Dan from 10–1 pm, Casey from 1 pm and then Fifi & Jules Monday-Thursday from 4, Hamish & Andy Friday's from 4 pm, Kyle & Jackie O's Hour of Power from 6 and the Hot 30 with Charli & Matty from 7.
as 3TR, being an abbreviation of 3 Trafalgar Radio. For the majority of the station's life it operated on the AM band at 1242 kHz. On Friday 26 April 2002 at Midday the station officially became 3TR FM. For the previous week it was simulcasting on both AM and FM after test transmissions. Also at Midday, sister station 3GV (now known as Gold 1242) commenced on 1242 kHz.
Other Ace Radio FM stations are branded Mixx FM however it was decided to transfer the 3TR brand name to FM in an attempt to retain 3TR's existing listener base and instead start a new station on 1242 kHz. Also the format of 1242 3TR in the years prior to the transfer to FM was very similar to the format 3TR FM carries now making more sense to keep the 3TR brand name on the new FM station. In other markets where Ace Radio have set up supplementary FM stations they have launched a new FM station (generally under the Mixx FM brand) and kept the existing AM station broadcasting as usual with its existing name.
In September 2008 the station dropped the "3" from its name and is now known as TRFM.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
operating west of Traralgon, Victoria
Traralgon, Victoria
Traralgon is a regional city located in the Latrobe Valley in the Gippsland region of Victoria, Australia. Traralgon is a city within the City of Latrobe....
. It is owned by Ace Radio
Ace Radio
ACE Radio is an Australian radio company, owning several AM and FM stations in Victoria.Its latest acquisition is 2AY Albury Wodonga, purchased from Macquarie Regional RadioWorks in 2005.-AM network:*1494 2AY Albury-Wodonga...
and shares studios with sister station GOLD 1242, formerly 1242 3GV. The station broadcasts on FM 99.5 MHz from Mount Tassie near Traralgon
Traralgon, Victoria
Traralgon is a regional city located in the Latrobe Valley in the Gippsland region of Victoria, Australia. Traralgon is a city within the City of Latrobe....
into Sale
Sale, Victoria
Sale is a city in the Gippsland region of the Australian state of Victoria. It is the seat of the Shire of Wellington as well as the Roman Catholic Diocese of Sale and the Anglican Diocese of Gippsland. It has a population of around 13,336, and is expected to reach a population of 14,000 soon...
and the Latrobe Valley
Latrobe Valley
The Latrobe Valley is an inland geographical region and urban area of Gippsland in the state of Victoria, Australia. It is east of the City Of Melbourne and nestled between the Strzelecki Ranges to the south and the Great Dividing Range to the north – with the highest peak to the north of the...
and on FM 99.9 MHz from Mount Taylor
Mount Taylor
Mount Taylor is a stratovolcano in northwest New Mexico, northeast of the town of Grants. It is the high point of the San Mateo MountainsThere are two small ranges in New Mexico called the San Mateo Mountains; this is the northern one. The other range is near the Plains of San Agustin. and the...
into Bairnsdale
Bairnsdale, Victoria
Bairnsdale is a small city in Gippsland, Victoria, Australia. With a population at the 2006 census of 11,282, it is a major regional centre of eastern Victoria along with Traralgon and Sale....
and East Gippsland.
As of January 2011, the current lineup on air during the week is Nayta & Bec on Breakfast, Dan from 10–1 pm, Casey from 1 pm and then Fifi & Jules Monday-Thursday from 4, Hamish & Andy Friday's from 4 pm, Kyle & Jackie O's Hour of Power from 6 and the Hot 30 with Charli & Matty from 7.
History
The station began life in TrafalgarTrafalgar, Victoria
Trafalgar is a town in the West Gippsland region of Victoria, Australia. The town lies on the Princes Highway and main Gippsland railway line about west of Moe. The town backs onto the foothills of the Strzelecki Ranges to the south...
as 3TR, being an abbreviation of 3 Trafalgar Radio. For the majority of the station's life it operated on the AM band at 1242 kHz. On Friday 26 April 2002 at Midday the station officially became 3TR FM. For the previous week it was simulcasting on both AM and FM after test transmissions. Also at Midday, sister station 3GV (now known as Gold 1242) commenced on 1242 kHz.
Other Ace Radio FM stations are branded Mixx FM however it was decided to transfer the 3TR brand name to FM in an attempt to retain 3TR's existing listener base and instead start a new station on 1242 kHz. Also the format of 1242 3TR in the years prior to the transfer to FM was very similar to the format 3TR FM carries now making more sense to keep the 3TR brand name on the new FM station. In other markets where Ace Radio have set up supplementary FM stations they have launched a new FM station (generally under the Mixx FM brand) and kept the existing AM station broadcasting as usual with its existing name.
In September 2008 the station dropped the "3" from its name and is now known as TRFM.