0800 Reverse
Encyclopedia
0800 Reverse is a reverse charge (collect)
call service that provides reverse charge calls within the United Kingdom
. The service is operated by Reverse Corp Ltd. An 0800 Reverse charge call is placed by dialing the phoneword
0800 REVERSE (i.e. 0800 7383773), and the number can be dialled as a freecall from most out-of-credit mobile phones, and most fixed land lines. 0800 Reverse has been advertised in television campaigns featuring Holly Valance
, and the service is advertised on many phone boxes throughout the United Kingdom.
(ASA), that the terms and conditions of the 0800 Reverse service were not made sufficiently apparent in their television advertisements. The ASA decided that the cost was likely to influence a viewer's decision to use the service and a recipient's decision whether to accept a call. They found that the call charge information was not sufficiently legible for it to be easily absorbed by viewers in one viewing, and ordered that the onscreen text regarding pricing be made more prominent.
The service was also the subject of a Watchdog
investigation due to its high charges, and failure to inform users of its cost.
call
08000MUMDAD also provides reverse charge calls to mobile and land lines in the United Kingdom.
, using the number 1800 REVERSE
. The number can be called for free from fixed land lines and on some mobile networks.
. It provides reverse charge calls from most mobiles, fixed lines or pay phones to most land lines and mobiles.
Collect call
A collect call in the USA and Canada or reverse charge call in the UK and other countries is a telephone call in which the calling party wants to place a call at the called party's expense...
call service that provides reverse charge calls within the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. The service is operated by Reverse Corp Ltd. An 0800 Reverse charge call is placed by dialing the phoneword
Phoneword
Phonewords are alphanumeric equivalents of a telephone number. In many countries, there exist letters corresponding to each digit on a telephone keypad...
0800 REVERSE (i.e. 0800 7383773), and the number can be dialled as a freecall from most out-of-credit mobile phones, and most fixed land lines. 0800 Reverse has been advertised in television campaigns featuring Holly Valance
Holly Valance
Holly Valance is an Australian actress, singer, and model, who has dual United Kingdom citizenship. Valance began her career as Felicity "Flick" Scully on the Australian soap opera Neighbours...
, and the service is advertised on many phone boxes throughout the United Kingdom.
Complaints
In 2007, a complaint was raised with the Advertising Standards AuthorityAdvertising Standards Authority (United Kingdom)
The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances...
(ASA), that the terms and conditions of the 0800 Reverse service were not made sufficiently apparent in their television advertisements. The ASA decided that the cost was likely to influence a viewer's decision to use the service and a recipient's decision whether to accept a call. They found that the call charge information was not sufficiently legible for it to be easily absorbed by viewers in one viewing, and ordered that the onscreen text regarding pricing be made more prominent.
The service was also the subject of a Watchdog
Watchdog (TV series)
Watchdog is a BBC television series that investigates viewers' reports of problematic experiences with traders, retailers, and other companies around the UK...
investigation due to its high charges, and failure to inform users of its cost.
Alternatives
An alternative is to dial 100 (i.e. the BT operator) from any payphone, and ask to make a reverse chargeCollect call
A collect call in the USA and Canada or reverse charge call in the UK and other countries is a telephone call in which the calling party wants to place a call at the called party's expense...
call
08000MUMDAD also provides reverse charge calls to mobile and land lines in the United Kingdom.
Australia
A related service also operates in AustraliaAustralia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, using the number 1800 REVERSE
1800 Reverse
1800 REVERSE is a reverse charge call service that is operated by Reverse Corp Ltd in Australia and The Republic of Ireland and via other access numbers in several other countries. A 1800 Reverse charge call is placed by dialing the phoneword 1800 REVERSE 1800 REVERSE is a reverse charge (collect)...
. The number can be called for free from fixed land lines and on some mobile networks.
Republic of Ireland
A related service also operates under the name 1800 Reverse, in the Republic of IrelandRepublic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
. It provides reverse charge calls from most mobiles, fixed lines or pay phones to most land lines and mobiles.
France and Spain
Similar services in Spain (900-REVERTIDO) and France (0800-APPELPCV) are also plannedInternational
8000 Reverse is an international reverse charge service, provided by Reverse Corp Ltd. It allows international reverse charge calls to be made back to fixed land lines in the United Kingdom or Australia. It is accessed by dialing the relevant international call prefix, followed by the number 8000 REVERSE (i.e. 8000 7383773).External links
- 1800 Reverse - Official WWW site, Australia
- 1800 Reverse - Official WWW site, Ireland
- 0800 Reverse - Official WWW site, UK
- 0800 Appelpcv - Official WWW site, France
- 900 Revertido - Official WWW site, Spain
- http://bt.custhelp.com/cgi-bin/bt.cfg/php/enduser/cci/bt_adp.php?p_faqid=9596&cat_lvl1=345&cat_lvl2=350&cat_lvl3=362&p_cv=3.362&p_cats=345,350,362&com.bea.event.type=linkclick&oLName=link.searchresults&oLDesc=KB_989 - BT Reverse Charge Calls (via operator)
- 08000MumDad - Official site, 08000MumDad