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A strategy is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions with resources at hand.


  • Do you think that mere words are strategy and power for war?
    • The Bible: 2 Kings, 18:20

  • To win by strategy is no less the role of a general than to win by arms.
    • Julius Caesar [Gaius Julius Caesar] (100–44 B.C.), Roman general, statesman. The Civil War, 1.72

  • Business strategy is a battle plan for a better future.

  • You can have the greatest strategy in the world but what is the point if no one cares?

  • Change is the (occasionally) skilful redirecting, renewing, and reconnecting of stuff (like time, money, things, jokes, knowledge, hopes, passion, and dreams) into something better for us, for someone, even for everyone.
    • Max Mckeown, '2007, Management Issues' - www.unshrink.org

  • All strategy is executed through "common" people. If they don't work with the strategy then it will fail however clever, visionary, or insightful. When people work to make a strategy a success then it may succeed even if it is flawed.

  • In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.


  • Nothing is more terrible than activity without insight.

  • Strategy is about changing unfavorable circumstances into a favorable situation.
    • Nader Sabry, (2005)

  • Crises are short term, they last months, and at the end we survive them; businesses are long term, they last a whole life, and they require strategic management.
    • Alberto Calva, (2009)