Max Mckeown
Encyclopedia
Max McKeown is an English
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....

, consultant
Consultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...

, guru
Guru
A guru is one who is regarded as having great knowledge, wisdom, and authority in a certain area, and who uses it to guide others . Other forms of manifestation of this principle can include parents, school teachers, non-human objects and even one's own intellectual discipline, if the...

 and researcher
Researcher
A researcher is somebody who performs research, the search for knowledge or in general any systematic investigation to establish facts. Researchers can work in academic, industrial, government, or private institutions.-Examples of research institutions:...

 specialising in innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...

 strategy, leadership and culture. He has written four books and conducts research with Warwick Business School
Warwick Business School
Warwick Business School, also known as WBS, was established in 1967 as the School of Industrial and Business Studies.It offers undergraduate, postgraduate and PhD degree programmes,as well as non-degree executive education for individuals and companies....

 (Young, 2008). He is a fellow of the RSA
Royal Society of Arts
The Royal Society for the encouragement of Arts, Manufacturers and Commerce is a British multi-disciplinary institution, based in London. The name Royal Society of Arts is frequently used for brevity...

. He served on the Advisory Board for the Rollins Center for eBusiness. He earned his Masters in Business Administration and Ph.D. from the Warwick Business School
Warwick Business School
Warwick Business School, also known as WBS, was established in 1967 as the School of Industrial and Business Studies.It offers undergraduate, postgraduate and PhD degree programmes,as well as non-degree executive education for individuals and companies....

.

Mckeown is an advocate of innovation culture. He also argues that failure can be positive for progress if it is viewed as part of learning (Chynoweth, 2010). He makes a distinction between change and progress, "Change is inevitable but progress is not" (Mckeown, 2008).

Books

  • Adaptability: The Art of Winning, Kogan Page, 2012 (Forthcoming)
  • The Strategy Book, Financial Times / Prentice Hall, 2011 (Forthcoming)
  • The Truth About Innovation, Prentice Hall, 2008.
  • Unshrink: Yourself - People - Business - the World , Financial Times/ Prentice Hall, 2002.
  • Why They Don't Buy, Financial Times/ Prentice Hall, 2001.
  • E-Customer , FT.com, 2001.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK