Zoggs
Encyclopedia
Zoggs launched in Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 in 1992 and was the first brand to offer UV protection and split yoke straps as standard features on all goggles
Goggles
Goggles or safety glasses are forms of protective eyewear that usually enclose or protect the area surrounding the eye in order to prevent particulates, water or chemicals from striking the eyes. They are used in chemistry laboratories and in woodworking. They are often used in snow sports as well,...

, endorsed by Australian female swimmer, Dawn Fraser
Dawn Fraser
Dawn Fraser AO, MBE is an Australian champion swimmer. She is one of only two swimmers to win the same Olympic event three times – in her case the 100 meters freestyle....

. The following year, Zoggs adopted the Zoggy seal as a brand icon. Zoggs is now a major worldwide brand of swimming goggles
Goggles
Goggles or safety glasses are forms of protective eyewear that usually enclose or protect the area surrounding the eye in order to prevent particulates, water or chemicals from striking the eyes. They are used in chemistry laboratories and in woodworking. They are often used in snow sports as well,...

, training aids, swimwear and other related products.

Zoggs History

In 1994 Zoggs launched the worlds first patented one piece goggle, Phantom, which was shortly followed by the launch of Little Ripper which went on to be the No.1 selling junior swimming goggle in Australia and the UK. In 1997, Zoggs branched out in to swimwear with the launch of Toggs, 26 styles named after Australian beaches.

During 1998, Zoggs bought Polyotter and began to incorporate the Bobin and float suit into its range, making its first steps into the water confidence category, followed the next year by Zoggs CV (Clearer Vision), the first purpose specific range of vision enhancing lenses for improved clarity and brightness indoors while cutting glare in sunlight.

Zoggs returned to its goggle routes in 2001 launching Super Seal, the first 100% Silicone
Silicone
Silicones are inert, synthetic compounds with a variety of forms and uses. Typically heat-resistant and rubber-like, they are used in sealants, adhesives, lubricants, medical applications , cookware, and insulation....

 flexible fit frame introduced. This was shortly followed in 2003 by the launch of Junior Kids goggles
Goggles
Goggles or safety glasses are forms of protective eyewear that usually enclose or protect the area surrounding the eye in order to prevent particulates, water or chemicals from striking the eyes. They are used in chemistry laboratories and in woodworking. They are often used in snow sports as well,...

, a specific range of goggles, designed, built and selected for swimmers up to 6 years old. These goggles were made to fit smaller faces and were much more colourful and functional.

In 2005, Zoggs launched Predator Goggles with Wiro-frame Bio-Integral design technology. This delivered the versatility of a one piece goggle with a new integrated Bio-tech frame which offered enhanced individualised fit and comfort. The following year, The Push-pad and Ratchet Quick-fit strap systems were launched. The integration of the most advanced strap mechanisms built into frames with modern design profiles enhancing fit and comfort and was combined with Zoggs advanced CLT (curved lens technology) lenses.

2008 saw the launch of the unique hypo-allergenic Soft-Seal gaskets which moulds to the contours of the swimmers face over time.

These achievements were rounded off in 2009 by the launch of Zoggs first Booty Suit.

Curved Lens Technology - CLT

In 2004, Zoggs announced CLT - Curved Lens Technology, which claims to enhances peripheral vision
Peripheral vision
Peripheral vision is a part of vision that occurs outside the very center of gaze. There is a broad set of non-central points in the field of view that is included in the notion of peripheral vision...

underwater.
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