Yoopa
Encyclopedia
Yoopa is a Canadian French language
Category B specialty channel
. Yoopa launched on April 1, 2010 in both standard
and high definition
. It is owned by Groupe TVA and features programming targeted toward preschoolers, aged 2 to 6.
A magazine for parents using the Yoopa brand, launched on April 1, 2010 in conjunction with the launch of the television channel. The magazine replaced EspaceParents.ca, owned by TVA Publications, a division of Groupe TVA.
, had been approved for a similar channel in March 2006 called Vrak Junior. Prior to its launch, Astral Media claimed that it had secured carriage on a number of other television providers, except Vidéotron
— who has a hold of 51% of the Quebec market, the largest French market in Canada — owned by Quebecor Media, the parent of Groupe TVA. Astral claimed Vidéotron's refusal to carry the channel is to avoid competition for Yoopa. Astral attributed the delay in the launch of Vrak Junior to Vidéotron's refusal to carry the channel. Vidéotron categorically denied the accusation.
Vrak Junior eventually launched on July 5, 2010 as Playhouse Disney Télé (now called Disney Junior) on Bell TV. Vidéotron subsequently launched the channel on March 1, 2011.
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...
Category B specialty channel
Specialty channel
A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic....
. Yoopa launched on April 1, 2010 in both standard
Standard-definition television
Sorete-definition television is a television system that uses a resolution that is not considered to be either enhanced-definition television or high-definition television . The term is usually used in reference to digital television, in particular when broadcasting at the same resolution as...
and high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
. It is owned by Groupe TVA and features programming targeted toward preschoolers, aged 2 to 6.
A magazine for parents using the Yoopa brand, launched on April 1, 2010 in conjunction with the launch of the television channel. The magazine replaced EspaceParents.ca, owned by TVA Publications, a division of Groupe TVA.
Dispute with Vrak Junior
Before the approval of Yoopa by the Canadian Radio-television and Telecommunications Commission (CRTC) on February 22, 2010, and the channel's launch, fellow broadcaster, Astral MediaAstral Media
Astral Media Inc. is a Canadian media corporation. It is Canada's largest radio broadcaster with 83 radio stations in eight provinces, and is a major player in premium and specialty television in Canada, including The Movie Network, Super Écran, Family, Teletoon, Canal D, Canal Vie, VRAK.TV,...
, had been approved for a similar channel in March 2006 called Vrak Junior. Prior to its launch, Astral Media claimed that it had secured carriage on a number of other television providers, except Vidéotron
Vidéotron
Vidéotron GP is a Canadian integrated telecommunications company active in cable television, interactive multimedia development, video on demand, cable telephony, wireless communication and Internet access services. Currently, the company primarily serves Quebec, as well as the francophone...
— who has a hold of 51% of the Quebec market, the largest French market in Canada — owned by Quebecor Media, the parent of Groupe TVA. Astral claimed Vidéotron's refusal to carry the channel is to avoid competition for Yoopa. Astral attributed the delay in the launch of Vrak Junior to Vidéotron's refusal to carry the channel. Vidéotron categorically denied the accusation.
Vrak Junior eventually launched on July 5, 2010 as Playhouse Disney Télé (now called Disney Junior) on Bell TV. Vidéotron subsequently launched the channel on March 1, 2011.