Yoga Journal
Encyclopedia
Yoga Journal is an American
based media company that publishes a magazine, a website
, DVD
s, and puts on conferences
all devoted to yoga, food
and nutrition
, fitness
, wellness
, and fashion
and beauty
.
By the mid-1990s, as yoga's popularity in America grew, circulation for Yoga Journal reached 66,000. During these years, key figures at the magazine included former publisher Michael Glicksohn, former editors-in-chief Stephen Bodian and Rick
Fields and former longtime managing editor Linda Cogozzo.
In the fall of 1998, John Abbott, a former investment banker at Citicorp and an avid yoga practitioner, bought the magazine, and brought in Kathryn Arnold as editor-in-chief. In January 2000, they redesigned and relaunched the magazine. Since their arrival, the paid circulation has grown from 90,000 to 350,000; the readership is now over 1,000,000.
Yoga Journal has won five consecutive Western Publications Association's Maggie Awards for "Best Health and Fitness Magazine," and in 2007 won the Award's top honor for "Best Overall Consumer Publication."
In addition, the magazine has won four Folio Editorial Excellence Awards for "Best Health and Fitness Magazine " in the country.
In September 2006, the magazine was bought by enthusiast publisher Active Interest Media which publishes Vegetarian Times
, Black Belt Magazine
, and other consumer enthusiast titles.
In 2006, Kaitlin Quistgaard became editor-in-chief.
Forbes
magazine has called the Yoga Journal website "the Web's most expansive and impressive Yoga site."
shows that 16.5 million people practice yoga in America.
In 2005, Yoga Journal brought B.K.S. Iyengar
, one of the world's foremost teachers of yoga, to America to teach an extensive workshop. Mr. Iyengar's book Light on Yoga, first published in 1966, has become a classic and is considered the ultimate reference manual of asana practice.
, John Friend, Tim Miller
, and Judith Lasater.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
based media company that publishes a magazine, a website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
, DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....
s, and puts on conferences
Convention (meeting)
A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom...
all devoted to yoga, food
Food
Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...
and nutrition
Nutrition
Nutrition is the provision, to cells and organisms, of the materials necessary to support life. Many common health problems can be prevented or alleviated with a healthy diet....
, fitness
Physical fitness
Physical fitness comprises two related concepts: general fitness , and specific fitness...
, wellness
Wellness (alternative medicine)
Wellness is generally used to mean a healthy balance of the mind, body and spirit that results in an overall feeling of well-being. It has been used in the context of alternative medicine since Halbert L. Dunn, M.D., began using the phrase high level wellness in the 1950s...
, and fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
and beauty
Beauty
Beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction. Beauty is studied as part of aesthetics, sociology, social psychology, and culture...
.
Beginnings and Growth
Yoga Journal was started in May 1975 by the California Yoga Teachers Association, which included William Staniger, Chairman (aka William Golden since 1982), Rama Vernon, President, Janis Paulsen, Secretary/Treasurer, and board members Ike and Judith Lasater, Rose Garfinkle, and Jean Girardot. William Staniger was Yoga Journal's founding editor. Judith Lasater was Copy Editor, Janis Paulsen, Elmer Brunsman, and Jean Girardot were Assistant Editors, and Ike Lasater was Business and Advertising Director. Their goal was to create a magazine that would unite the growing yoga community and provide "material that combines the essence of classical yoga with the latest understandings of modern science."By the mid-1990s, as yoga's popularity in America grew, circulation for Yoga Journal reached 66,000. During these years, key figures at the magazine included former publisher Michael Glicksohn, former editors-in-chief Stephen Bodian and Rick
Fields and former longtime managing editor Linda Cogozzo.
In the fall of 1998, John Abbott, a former investment banker at Citicorp and an avid yoga practitioner, bought the magazine, and brought in Kathryn Arnold as editor-in-chief. In January 2000, they redesigned and relaunched the magazine. Since their arrival, the paid circulation has grown from 90,000 to 350,000; the readership is now over 1,000,000.
Yoga Journal has won five consecutive Western Publications Association's Maggie Awards for "Best Health and Fitness Magazine," and in 2007 won the Award's top honor for "Best Overall Consumer Publication."
In addition, the magazine has won four Folio Editorial Excellence Awards for "Best Health and Fitness Magazine " in the country.
In September 2006, the magazine was bought by enthusiast publisher Active Interest Media which publishes Vegetarian Times
Vegetarian Times
Vegetarian Times is a monthly magazine published nine times a year by Cruz Bay Publishing, Inc. The magazine's audience consists of vegetarians and "flexitarians" who are focused on a healthy lifestyle. Vegetarian Times promotes an eco-friendly lifestyle with recipes, wellness information, cooking...
, Black Belt Magazine
Black Belt Magazine
Black Belt is an American magazine covering martial arts and combat sports founded in 1961 by Mitoshi Uyehara. During the early years of the publication, Uyehara was a hands-on owner and publisher...
, and other consumer enthusiast titles.
In 2006, Kaitlin Quistgaard became editor-in-chief.
Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
magazine has called the Yoga Journal website "the Web's most expansive and impressive Yoga site."
Editorial Focus
Each issue of Yoga Journal contains several in-depth feature stories that touch on the themes of yoga, food and nutrition, fitness, wellness, and fashion and beauty, as well as the following columns- Basics — Yoga Journals most popular column. Presents yoga asana and philosophy in an easily accessible format for people who are new to yoga.
- Eating Wisely — This award-winning column examines the connections between health, spirit, and food.
- Home Practice — Tools for doing yoga in the privacy of your own home.
- Master Class — In-depth instruction for the serious practitioner. Written by authoritative master yoga teachers.
- Media — Reviews and discussion of the latest and most noteworthy books, music, DVDs, videos, and audiotapes.
- Om — Covers trends, news, fashion, people, places, and things that make the world of yoga fun and rewarding.
- Wellness — Information on herbal remedies, Ayurvedic medicine, nutrition, bodywork, and other modes of natural healing that can be part of a yogic lifestyle.
- Wisdom — Meditation teacher Sally Kempton shows how yoga philosophy can provide modern practitioners with a road map for living a more evolved life.
- Travel — Features writers who explore themselves while exploring the world.
Yoga in America
Yoga Journal's 2005 survey, Yoga in America found the yoga market to be worth nearly $3 billion per year. The data, collected by the Harris Interactive Service Bureau (HISB)Harris Interactive
Harris Interactive , headquartered in New York, New York, is a custom market research firm, known for the Harris Poll. Harris works in a wide range of industries...
shows that 16.5 million people practice yoga in America.
In 2005, Yoga Journal brought B.K.S. Iyengar
B.K.S. Iyengar
Bellur Krishnamachar Sundararaja Iyengar , is the founder of Iyengar Yoga, although he himself would not call it Iyengar Yoga. He is considered one of the foremost yoga teachers in the world and has been practising and teaching yoga for more than 75 years...
, one of the world's foremost teachers of yoga, to America to teach an extensive workshop. Mr. Iyengar's book Light on Yoga, first published in 1966, has become a classic and is considered the ultimate reference manual of asana practice.
Yoga Conferences
Yoga Journal hosts several major conferences a year with top yoga teachers in the United States, including Rodney YeeRodney Yee
Rodney Yee is an American New Age yoga instructor who rose to national prominence in the early 1990s when he began starring in a series of Gaiam/Living Arts yoga instructional videos and DVDs...
, John Friend, Tim Miller
Tim Miller (Yoga Teacher)
Tim Miller is an American yoga teacher and author. Miller is the Director of the Ashtanga Yoga Center in Carlsbad, California. Miller was the first American certified by K. Pattabhi Jois to teach Ashtanga Vinyasa Yoga and is credited as one of the first to bring Ashtanga Vinyasa Yoga to the...
, and Judith Lasater.
2012 Conference Dates
- January 12-16: San Francisco, California
- April 12-16: New York, New York
- July 12-16: San Diego, California
- September 30 - October 7: Estes Park, Colorado
2011 Conference Dates
- January 14-17: San Francisco, California
- May 12-16: New York, New York
- July 7-11: Lake Geneva, Wisconsin
- September 18-25: Estes Park, Colorado
2010 Conference Dates
- January 28 - February 1: San Francisco, California
- April 6–11: Boston, Massachusetts
- September 19–26: Estes Park, Colorado
- November 11–14: South Florida
2009 Conference Dates
- January 16–19: San Francisco, California
- March 26–29: Lake Geneva, Wisconsin
- May 15–18: New York, NY
- September 20–27: Estes Park, Colorado
2008 Conference Dates
- January 18–21: San Francisco, California
- May 16–19: Boston, Massachusetts
- September 21–28: Estes Park, Colorado
- November 14–17: South Florida