Yahoo!Xtra
Encyclopedia
Yahoo!Xtra was a New Zealand
web portal
that existed under that name from 2007 to 2011. It was a joint venture between Yahoo!7
and Telecom New Zealand
. Yahoo!7 held a 51 percent stake in the company and Telecom NZ held 49 percent. Because Yahoo!7 is a 50/50 venture, Yahoo!
proper was therefore a 25.5% owner of Yahoo!Xtra. Telecom announced in April 2011 that it had sold its share to Yahoo!7 and Yahoo!Xtra was rebranded as Yahoo! New Zealand.
Xtra
in 1996, which is New Zealand
's largest ISP . In 2001 Telecom partnered with MSN
to create the web portal XtraMSN, which by 2006 was receiving over 100 million total page impressions per month. Visitor numbers to XtraMSN grew by 45 percent in its last two years and the website attracted more than 3 million unique browsers per month.
's Yahoo!7 – itself a joint company between the Seven Network
and Yahoo! – to form Yahoo!Xtra. The six-year-old Telecom and Microsoft portal ended on 1 March 2007, with the users invited to go to either YahooXtra.co.nz or Msn.co.nz.
Telecom reportedly left the content management of the portal to Yahoo!, who operate an Auckland
-based office consisting of Sales, Marketing, Ad Operations, Production and Finance Departments. The Editorial team manages local news, sport and entertainment content.
When Telecom sold out in 2011, Yahoo!Xtra staff transferred to Yahoo! New Zealand. Telecom noted that Yahoo!7 would continue to support Telecom’s broadband customers.
In April 2007, Kevin Bowler was appointed as the Auckland-based CEO of Yahoo!Xtra, but departed the business in early 2010.
's song "Fidelity
" playing whilst a young couple undertake in a lingering kiss. This helped throw the anti-folk star under the spotlight in the New Zealand music scene, "Fidelity" becoming a hit single and one of Spektor's most successful tracks.
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
web portal
Web portal
A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....
that existed under that name from 2007 to 2011. It was a joint venture between Yahoo!7
Yahoo!7
Yahoo!7 is a 50-50 partnership between the Seven Network and Yahoo! Inc. in Australia.As part of the Yahoo! Inc. and the Seven Media Group, Yahoo!7 brings together the online assets of Yahoo! Inc. and the television and magazine content of the Seven Network and Pacific Magazines...
and Telecom New Zealand
Telecom New Zealand
Telecom New Zealand is a New Zealand-wide communications service provider , providing fixed line telephone services, a mobile network, an internet service provider , a major ICT provider to NZ businesses , and a wholesale network infrastructure provider to other NZ CSPs...
. Yahoo!7 held a 51 percent stake in the company and Telecom NZ held 49 percent. Because Yahoo!7 is a 50/50 venture, Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
proper was therefore a 25.5% owner of Yahoo!Xtra. Telecom announced in April 2011 that it had sold its share to Yahoo!7 and Yahoo!Xtra was rebranded as Yahoo! New Zealand.
XtraMSN
Telecom launched internet service providerInternet service provider
An Internet service provider is a company that provides access to the Internet. Access ISPs directly connect customers to the Internet using copper wires, wireless or fiber-optic connections. Hosting ISPs lease server space for smaller businesses and host other people servers...
Xtra
Xtra (ISP)
Xtra Limited is New Zealand's largest Internet service provider . It was founded in 1996 and is a wholly owned subsidiary of Telecom New Zealand. Xtra has provided dial-up Internet access throughout New Zealand since its inception...
in 1996, which is New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
's largest ISP . In 2001 Telecom partnered with MSN
MSN
MSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.The range of services offered by MSN has changed since its...
to create the web portal XtraMSN, which by 2006 was receiving over 100 million total page impressions per month. Visitor numbers to XtraMSN grew by 45 percent in its last two years and the website attracted more than 3 million unique browsers per month.
Move to Yahoo
In December 2006, Telecom made a new agreement, founding a joint venture with AustraliaAustralia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
's Yahoo!7 – itself a joint company between the Seven Network
Seven Network
The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...
and Yahoo! – to form Yahoo!Xtra. The six-year-old Telecom and Microsoft portal ended on 1 March 2007, with the users invited to go to either YahooXtra.co.nz or Msn.co.nz.
Telecom reportedly left the content management of the portal to Yahoo!, who operate an Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...
-based office consisting of Sales, Marketing, Ad Operations, Production and Finance Departments. The Editorial team manages local news, sport and entertainment content.
When Telecom sold out in 2011, Yahoo!Xtra staff transferred to Yahoo! New Zealand. Telecom noted that Yahoo!7 would continue to support Telecom’s broadband customers.
People
The Yahoo!Xtra's board of directors is chaired by the Yahoo!7 CEO, Rohan Lund, and consisted of the following members:- Alan Gourdie, Telecom, CEO Telecom Retail
- Ralph Brayham, Telecom, Director, Telecom Home
- Rod Snodgrass, Telecom, GM, Group Strategy
- Greg Brown, Yahoo!7, CFO
- David Gowdey, Yahoo!, Director Corporate Development
In April 2007, Kevin Bowler was appointed as the Auckland-based CEO of Yahoo!Xtra, but departed the business in early 2010.
Promotion
Yahoo!Xtra's 'X meets Y' promotion at launch featured a television commercial with Regina SpektorRegina Spektor
Regina Ilyinichna Spektor is a Russian American singer-songwriter and pianist. Her music is associated with the anti-folk scene centered in New York City's East Village.-Early life:...
's song "Fidelity
Fidelity (song)
"Fidelity" is an Anti-folk song from singer-songwriter Regina Spektor released in 2006 in the album Begin to Hope. The song marked Spektor's first Billboard 100 entry and is her most successful track to date. Despite a release date of September 25 , the song did not hit the charts until December...
" playing whilst a young couple undertake in a lingering kiss. This helped throw the anti-folk star under the spotlight in the New Zealand music scene, "Fidelity" becoming a hit single and one of Spektor's most successful tracks.