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Xtep International Holdings Limited is a publicly-traded
sportswearSportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons....
company headquartered in
QuanzhouQuanzhou is a prefecture-level city in Fujian province, People's Republic of China. It borders all other prefecture-level cities in Fujian but two and faces the Taiwan Strait...
,
Fujian' , formerly romanised as Fukien or Huguing or Foukien, is a province on the southeast coast of mainland China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, and Guangdong to the south. Taiwan lies to the east, across the Taiwan Strait...
,
ChinaChinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
. It is engaged in the
designDesign as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
, development, manufacture and
salesA sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....
of sportswear under the company-owned "Xtep"
brandThe American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
and "Koling" brand and the Disneyland Sports brand.
It was listed on the
Hong Kong Stock ExchangeThe Hong Kong Stock Exchange is a stock exchange located in Hong Kong. It is Asia's third largest stock exchange in terms of market capitalization behind the Tokyo Stock Exchange and the Shanghai Stock Exchange and fifth largest in the world...
in June 2008.
On 18 January 2010, Xtep released a press statement confirming they had secured a five year kit sponsorship deal worth around £7m with English Premier League club
Birmingham CityBirmingham City Football Club is a professional association football club based in the city of Birmingham, England. Formed in 1875 as Small Heath Alliance, they became Small Heath in 1888, then Birmingham in 1905, finally becoming Birmingham City in 1943.They were relegated at the end of the...
.
Birmingham'sBirmingham City Football Club is a professional association football club based in the city of Birmingham, England. Formed in 1875 as Small Heath Alliance, they became Small Heath in 1888, then Birmingham in 1905, finally becoming Birmingham City in 1943.They were relegated at the end of the...
vice chairman Peter Pannu hailed the deal as "the biggest sponsorship the club has acquired" and stated that "Xtep are big players in the sportswear market in China and this partnership will expand the Birmingham City FC brand in the Far East."
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