Winalot
Encyclopedia
Winalot is a popular brand of dog food
Dog food
Dog food refers to food specifically intended for consumption by dogs. Though technically omnivorous, dogs exhibit a natural carnivorous bias, have sharp, pointy teeth, and have short gastrointestinal tracts better suited for the consumption of meat...

 sold in the United Kingdom.

The name was first used in 1927 for dog biscuit
Dog biscuit
A dog biscuit is a hard biscuit-based dietary supplement for dogs or other canine, similar to human snack food.Dog biscuits tend to be hard and dry. Dog biscuits may be sold in a flat bone-shape...

s by Spillers
Spillers
Spillers Ltd is a defunct British company that owned flour milling operations in the United Kingdom, operated bakeries and also sold pet food.Winalot is a popular brand of dog food sold by Spillers.The name was first used in 1927 for dog biscuits...

 Ltd; they were initially marketed as a food for racing greyhound
Greyhound
The Greyhound is a breed of sighthound that has been primarily bred for coursing game and racing, and the breed has also recently seen a resurgence in its popularity as a pedigree show dog and family pet. It is a gentle and intelligent breed...

s, but soon gained popularity with domestic canines and became a brand leader in the 1930s.

The Spillers business was acquired in 1998 by Nestlé, and the Winalot brand was expanded to include a range of dry and tinned dogfoods and snacks.

Winalot is now marketed by Nestlé Purina PetCare
Nestlé Purina PetCare
Nestlé Purina PetCare Company is the pet food division of Swiss-based Nestlé S.A., following its acquisition of the American Ralston Purina Company on December 12, 2001 and subsequent merger with Nestlé's Friskies PetCare Company. As a wholly owned subsidiary, it is headquartered at the General...

, and is the UK's second biggest-selling dog food brand.

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