Wick Rowland
Encyclopedia
Willard D. "Wick" Rowland, Ph.D., is President and CEO of Colorado Public Television (KBDI/12
KBDI-TV
KBDI-TV, known as Colorado Public Television or CPT12, is a PBS member television station in Denver, Colorado. The station is licensed to Broomfield, with studios in the Five Points neighborhood just northeast of downtown Denver. It broadcasts a digital signal on channel 13, which remaps to...

), a PBS
Public Broadcasting Service
The Public Broadcasting Service is an American non-profit public broadcasting television network with 354 member TV stations in the United States which hold collective ownership. Its headquarters is in Arlington, Virginia....

 station in Denver, Colorado
Denver, Colorado
The City and County of Denver is the capital and the most populous city of the U.S. state of Colorado. Denver is a consolidated city-county, located in the South Platte River Valley on the western edge of the High Plains just east of the Front Range of the Rocky Mountains...

.

Early life and education

Willard D. Rowland, Jr. holds a BA in History from Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...

, an MA in Communication from the Annenberg School for Communication at the University of Pennsylvania
Annenberg School for Communication at the University of Pennsylvania
The Annenberg School for Communication is the communications school at the University of Pennsylvania. The school was established in 1958 by Wharton School's alum Walter Annenberg as "The Annenberg School of Communications." The name was changed to its current title in the late 1980's.Walter...

, and a Ph.D. from the Institute for Communications Research at the University of Illinois at Urbana-Champaign
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana–Champaign is a large public research-intensive university in the state of Illinois, United States. It is the flagship campus of the University of Illinois system...

.He was conferred as dean emeritus and professor emeritus by University of Colorado at Boulder and is a research scholar in the fields of Public Broadcasting in the US, Mass Communications and Violence in the Media.

Career

Dr. Rowland served as dean of the University of Colorado at Boulder
University of Colorado at Boulder
The University of Colorado Boulder is a public research university located in Boulder, Colorado...

 School of Journalism and Mass Communication from 1987 to 1999.He was conferred as dean emeritus and professor emeritus status by the University of Colorado. In August 1999, he was named president of KBDI/12
KBDI-TV
KBDI-TV, known as Colorado Public Television or CPT12, is a PBS member television station in Denver, Colorado. The station is licensed to Broomfield, with studios in the Five Points neighborhood just northeast of downtown Denver. It broadcasts a digital signal on channel 13, which remaps to...

. Rowland was named "Television Person of the Year" by "The Denver Post" for 2010. http://www.denverpost.com/television/ci_16931988

In the world of public media, Wick Rowland is considered a robust scholar and research "critic" of public broadcasting in the United States and is known for his policy vision and his more ambitious goals for the current status quo of CPB and PBS. Some might even say that he has developed the point-counterpoint white paper and answer to PBS' and CPB's viewpoints and questions with the numerous articles and published works in academic journals. He has written for almost thirty years about the leadership and funding gaps in public broadcasting in the US vis-a-vis the rest of the Western World. Rowland has pointedly critiqued the lack of a permanent endowment for public broadcasting and the softness of the Washington hierarchy to better represent PBS and NPR stations to Congress.

To that point in Variety on January 22, 2011http://www.variety.com/article/VR1118030658?refCatId=14 he was quoted as saying, "You're spending a great deal of political capital on the Hill just to keep what you've got, instead of being able to look ahead to growing the pie. That's probably the most serious and misunderstood consequence of these periodic bouts that we have. I used to think that they were just periodic events of no significance, but now I think it's a way of keeping a lid on(us)."

From the editors of the publication "Current,"October 2010: Wick Rowland, an early PBS planner and now a station leader in Colorado, said that public broadcasting’s failure to put time and money into formal research and planning has left it “adrift, mute and helpless” on the periphery of federal policymaking about media and spectrum. Pubcasting was slow to respond to the journalism crisis, aloof from the Obama administration’s big commitment to give the public universal access to broadband Internet service.
In his writings, he suggests how the system could equip itself to develop a more coherent, visionary agenda for its own future and the nation’s media policies." Dr. Rowland testified before Congress in February 2009 about the Satellite Home Viewing Extension Reauthorization Act (SHVERA) on behalf of PBS.

Wick Rowland refuses to allow CPB and PBS to be just another bureaucracy in Washington, DC with its sole purpose of fighting for funding. He keeps reminding those who are tending to public broadcasting's business that the USA's public media does indeed serve a greater purpose ... without the interference of commercial dictates, censorship and ratings. It is called PBS.

Published works


Awards

  • 2006: Colorado Broadcast Citizen of the Year, Colorado Broadcasters Association
  • 2009: Advocacy Award, Association of America's Public Television Stations
  • 2010: Television Person of the Year, Denver Post http://www.denverpost.com/television/ci_16931988
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