When Betty Met YETI
Encyclopedia
"When Betty Met YETI" is the ninth episode in the third season, the 50th episode overall, of the American dramedy series Ugly Betty
Ugly Betty
Ugly Betty is an American comedy-drama television series developed by Silvio Horta, which premiered on ABC on September 28, 2006, and ended on April 14, 2010. The series revolves around the character Betty Suarez and is based on Fernando Gaitán's Colombian telenovela soap opera Yo soy Betty, la fea...

, which aired on November 20, 2008. The episode was directed by Victor Neili, Jr.

Plot

While getting ready for work at the beginning of the day, Betty is interrupted by Amanda who is ringing a bell in the bathtub. Betty is annoyed because Amanda treats her like an assistant at home. Betty has bigger concerns after she sees former Mode assistant Nick Pepper returning to tell his former colleagues about his success as Deputy Culture Editor of "The New York Review." His secret to success lay with the prestigious Young Editors Training Initiative, YETI for short. Since his departure, he has been able to catapult and become an editor.

Betty grabs an application to YETI, only to discover that she has a mere 48 hours to put together a magazine concept that reflects herself. She also must get a letter of recommendation from a sponsor, Daniel, who seems to be avoiding the task. At first she tries to present a fashion magazine mockup, and with help from Hilda, Ignacio, Justin and Christina, Betty walks into YETI as she gives her presentation about "B magazine," the lifestyle magazine for young women who to be inspired and cultivate who they already are. As Betty and supporters Hilda and Ignacio walked out, they're stunned to see Marc showing up with an entourage that included Amanda in tow. He is applying with his own fashion magazine, which he had worked on for three months, called "A-List." Both Marc and Betty understand that YETI only chooses one winner per magazine. Sensing that he has a better presentation and better sponsors who personally know the judges (Mark Badgley and James Mischka
Badgley Mischka
Badgley Mischka is an American fashion label designed by Mark Badgley and James Mischka. James Mischka began at Rice University as a biomedical engineering major and ultimately graduated with degrees in art history and managerial studies in 1985. Badgley and Mischka met at Parsons School of Design...

), Betty feels like her chances at making it into the program are slim.

Back at the office, Betty, after dreaming about being stuck as Daniel's assistant, gives Daniel the cold shoulder via text messaging. As he tries to apologize for his neglect, the phone rings and Betty discovers she has been chosen to enter the YETI program. Betty approaches Marc who tries to ignore her consoling. He tells Betty that the reason she was chosen because she is Latina, helping YETI meet its quota. Betty became offended by Marc's claims, but later, she tells an excited Hilda and Ignacio that YETI did chose her because of her race. Betty felt that she shouldn't take advantage of this, because she wants to be judged on her work. Hours later she stops by to tell Marc that she turned down YETI so that Marc can attend. He reluctantly accepts and apologizes to Betty; the two reconcile. Daniel gets wind of what Betty did for Marc, writes her a six-page letter, and calls YETI. He explained that earlier in the year Betty had worked with him at Player, and therefore, Marc and she were from different magazines. Once Betty returns to her desk from speaking with Marc, Daniel surprises her with a YETI internship. In the end both Betty and Marc celebrate from their desks while still working for their bosses.

Meanwhile Justin makes an unlikely friend in Randy, the bully who became his friend after they tried out for Billy Elliot: The Musical, even though Randy has started to distance himself from Justin due to peer pressure from his old friends. Hilda surprises Justin with broadway tickets to "In The Heights
In the Heights
In the Heights is a musical with music and lyrics by Lin-Manuel Miranda and a book by Quiara Alegría Hudes. The story explores three days in the characters' lives in the New York City Dominican-American neighborhood of Washington Heights....

" for him and Randy, but at school Justin would get a reality check on true friendship when Randy embarrasses him outside of the school by telling him "Dude, stop following me around. It's pathetic. Get a life." This would cause Justin to lash out at Hilda after he came home and went to his room, but the following morning at breakfast Hilda would sit down to talk to Justin and as he opens up about what Randy did, Hilda told her son that he was perfect and that he should never change what who he is. Justin then ask his mother if she will accompany him to "In The Heights" that evening.

Wilhelmina does her best to get Connor's attention as they head off to Florida for a business meeting, which Connor accepts, resulting in Connor asking Daniel to substitute him at Molly's school to show him off to her students for a Thanksgiving Day project, where it appears that Daniel and Molly seem to be hitting it off. Unfortunately, as Molly later calls Daniel that she enjoyed the time she had with him, Wilhelmina's attempts to get Connor drunk at her hotel room turns out to be a bust as Connor tells Wilhelmina that he is still devoted to Molly. As Wilhelmina returns to work she tells Marc that she will give up on snaring Connor, but judging from the way she snapped at Marc before she congratulated him on his YETI internship, this looks like its not over yet.

Comparisons

Around the time this episode aired, its Philippine
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

 counterpart I ♥ Betty La Fea had a storyline in which the titular character was preparing to launch a similar magazine that was also called B. This case of similarities can also be contributed to the Filipino version using some of the elements from the American version, as well as from Yo soy Betty, la fea, from which the Filipino and American versions derived their ideas.

Reception

In a review from zap2it's Hahn Nguyen, "For anyone who has struggled to break out of their entry level position, does Ugly Betty have an episode for you. I kinda loved this part [Betty's attempt to get into YETI] of the episode."

The episode's take on affirmative action, especially on racial and homosexual stereotyping, didn't go unnoticed in this review from Television Without Pity.

Entertainment Weekly
Entertainment Weekly
Entertainment Weekly is an American magazine, published by the Time division of Time Warner, that covers film, television, music, broadway theatre, books and popular culture...

's Tanner Stransky notes that the scenes involving Betty and Marc were among the best in this episode.

Ratings

The episode ran second in most categories at 8 o'clock with a 5.4/9 rating, a 2.5/7 in 18-49s and 8.3 million viewers overall. However it was off by 900,000 viewers (down 10 percent) from the previous episode after several weeks of rating increases.

Also starring

  • Grant Bowler
    Grant Bowler
    Grant Bowler is a New Zealand actor who has worked in American, Australian and New Zealand films and television.He is known for playing the role of Constable Wayne Patterson in Blue Heelers and also appeared as Wilhelmina Slater's love interest Connor Owens in Ugly Betty.In November 2010, he was...

     as Connor Owens
  • Sarah LaFleur
    Sarah Lafleur
    Sarah Lafleur is a Canadian-born actress, most recognizable for her roles in Ugly Betty , The Mentalist , Grey's Anatomy , CSI: NY , Crossing Jordan , Without a Trace , Playmakers ; and the films Shall We Dance? , Master Spy: The Robert Hanssen Story and Daydream Believers: The Monkees Story...

     as Molly
  • Max Greenfield
    Max Greenfield
    Max Greenfield is an American actor best known for his recurring roles on Veronica Mars as Leo D'Amato, Ugly Betty as Nick Pepper, and for co-starring in the short-lived WB series Modern Men...

     as Nick Pepper
  • Max Ehrich
    Max Ehrich
    Max Ehrich is an American actor singer and dancer. He made his film debut starring in One Easy Job , then had a supporting role as principal dancer in High School Musical 3: Senior Year. Breaking into television, Ehrich was a recurring guest star in Ugly Betty's Season 3, playing the role of Randy...

     as Randy

Guest starring

  • Timothy J. Cox
    Timothy J. Cox
    Timothy J. Cox is an American actor who specializes in supporting / character roles.-Professional life:The Philadelphia native, who did the majority of his growing up in Wilmington, Delaware, began acting when, as an excuse to get out of his 8th grade Math class, auditioned and won the leading...

    as Magazine Editor
  • Mark Badgley as himself
  • James Mischka as himself
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