Wear it pink
Encyclopedia
wear it pink is a UK-wide fundraising initiative organised by the charity, Breast Cancer Campaign
. Held annually in October, which is Breast Cancer Awareness Month, supporters wear an item of pink and in return donate £2 each to Campaign. The money raised funds breast cancer
research throughout the UK and Ireland.
Anyone can take part and it is popular with office workers, schools and community clubs. The 2011 event took place on Friday 28 October.
Breast Cancer Campaign
Breast Cancer Campaign is a breast cancer research charity based in the United Kingdom.The charity's mission is to "beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment and cure." According to its website,...
. Held annually in October, which is Breast Cancer Awareness Month, supporters wear an item of pink and in return donate £2 each to Campaign. The money raised funds breast cancer
Breast cancer
Breast cancer is cancer originating from breast tissue, most commonly from the inner lining of milk ducts or the lobules that supply the ducts with milk. Cancers originating from ducts are known as ductal carcinomas; those originating from lobules are known as lobular carcinomas...
research throughout the UK and Ireland.
History
wear it pink is the UK’s original and biggest pink day during October. Set up in 2002 by Campaign to help fundraise for breast cancer research, since its beginning the fundraising initiative has raised over £13.2 million.Anyone can take part and it is popular with office workers, schools and community clubs. The 2011 event took place on Friday 28 October.