WYRB
Encyclopedia
WYRB, known locally as Power 106.3 FM is an Rhythmic contemporary
radio station serving Rockford, Illinois
, licensed to nearby Genoa
. It is owned by Crawford Broadcasting.
Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK
, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as a Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot.”
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
radio station serving Rockford, Illinois
Rockford, Illinois
Rockford is a mid-sized city located on both banks of the Rock River in far northern Illinois. Often referred to as "The Forest City", Rockford is the county seat of Winnebago County, Illinois, USA. As reported in the 2010 U.S. census, the city was home to 152,871 people, the third most populated...
, licensed to nearby Genoa
Genoa, Illinois
Genoa is a city in the north-east corner of DeKalb County, Illinois in the United States. It is located on the historic Galena-Chicago stagecoach route. At the 2010 census the city had a population of 5,193, up from 4,169 at the 2000 census.-History:...
. It is owned by Crawford Broadcasting.
Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK
WZOK
WZOK is a radio station serving the Rockford, Illinois area with a Top 40 format. It broadcasts on FM frequency 97.5 MHz and is under ownership of Cumulus Media.-Programming:...
, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as a Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot.”