WYMX is a classic hits

Classic hits

Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...

 formatted

Radio format

A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...

 radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Greenwood, Mississippi

Greenwood, Mississippi

Greenwood is a city in and the county seat of Leflore County, Mississippi, United States, located at the eastern edge of the Mississippi Delta approximately 96 miles north of Jackson, Mississippi, and 130 miles south of Memphis, Tennessee. The population was 15,205 at the 2010 census. It is the...

, USA. The station is currently owned by Telesouth Communications.

Programming

The station has "Charlie in the Morning" during the day. The station also covers Ole Miss and Pillow Academy

Pillow Academy

Pillow Academy is an independent, co-educational college preparatory school in unincorporated Leflore County, Mississippi, near Greenwood.-History:...

 football

American football

American football is a sport played between two teams of eleven with the objective of scoring points by advancing the ball into the opposing team's end zone. Known in the United States simply as football, it may also be referred to informally as gridiron football. The ball can be advanced by...

.

History

It originally used the brand "Max 99.1", which it had used for decades, but rebranded as "Bob FM" on July 31, 2006. Prior to the Bob FM format, the station operated under a hot AC format. The station recently re-branded itself again as Max 99 and bringing back their former hot AC format.