WTOB
Encyclopedia
WTOB, at 1380 AM, is one of several Spanish-language radio stations in the Greensboro-High Point-Winston Salem area. WWBG
, at 1470 AM, airs the same programming. The call letters refer to tobacco
; and at station breaks in the 1960s and 1970s, the station announced itself as "WTOB in Winston-Salem, the Tobacco Capital of the World".
during the 1960s and 1970s. George Lee was one of "The Good Guys", and his trademark sign-off was "Drive safely. The life you save may be your own. Myself, I'd rather be late than be the late George Lee." Rick Dees
worked at WTOB, WCOG and WKIX when the stations were owned by Southern Broadcasting.
In the 1980s the station played adult standards
in addition to airing local and regional sports events, talk programs such as "Marge at Large", and other local content such as a barbershop music
program. At the end of the 1980s, most of the station's music came from Satellite Radio Networks. The station later switched to CNN
radio news. Truth Broadcasting eventually purchased the station and switched it to Christian talk, later airing the same programming as WCOG.
On May 1, 2001, WTOB began broadcasting "La Movidita," which had previously aired on WSGH
, from 10 A.M. to 5 P.M. weekdays and all day on weekends.
On January 1, 2002, WWBG
began airing the same programming as WTOB.
In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved back to WSGH. Que Pasa moved from WSGH to WTOB and WWBG. This was true even though the Spring 2002 Arbitron results showed WTOB had its highest ratings since the change to Spanish programming.
The current programming includes feeds from Mexico, and a couple of local shows. Unfortunately, their ratings fell from the top 50 in the Triad.
WWBG
WWBG is an American radio station licensed to serve Greensboro, North Carolina, USA. The station, launched in 1999, is currently owned by the Qué Pasa Media Network and the broadcast license is held by Davidson Media Station WWBS Licensee, LLC.WWBG broadcasts a Spanish-language contemporary music...
, at 1470 AM, airs the same programming. The call letters refer to tobacco
Tobacco
Tobacco is an agricultural product processed from the leaves of plants in the genus Nicotiana. It can be consumed, used as a pesticide and, in the form of nicotine tartrate, used in some medicines...
; and at station breaks in the 1960s and 1970s, the station announced itself as "WTOB in Winston-Salem, the Tobacco Capital of the World".
History
WTOB was a Top 40 station in Winston-Salem, North CarolinaWinston-Salem, North Carolina
Winston-Salem is a city in the U.S. state of North Carolina, with a 2010 population of 229,617. Winston-Salem is the county seat and largest city of Forsyth County and the fourth-largest city in the state. Winston-Salem is the second largest municipality in the Piedmont Triad region and is home to...
during the 1960s and 1970s. George Lee was one of "The Good Guys", and his trademark sign-off was "Drive safely. The life you save may be your own. Myself, I'd rather be late than be the late George Lee." Rick Dees
Rick Dees
Rigdon Osmond "Rick" Dees III is an American comedic performer, entertainer, and radio personality, best known for his internationally syndicated radio show The Rick Dees Weekly Top 40 Countdown and for the novelty song "Disco Duck." He is a People's Choice Award recipient, a Grammy-nominated...
worked at WTOB, WCOG and WKIX when the stations were owned by Southern Broadcasting.
In the 1980s the station played adult standards
Adult standards
Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...
in addition to airing local and regional sports events, talk programs such as "Marge at Large", and other local content such as a barbershop music
Barbershop music
Barbershop vocal harmony, as codified during the barbershop revival era , is a style of a cappella, or unaccompanied vocal music characterized by consonant four-part chords for every melody note in a predominantly homophonic texture...
program. At the end of the 1980s, most of the station's music came from Satellite Radio Networks. The station later switched to CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
radio news. Truth Broadcasting eventually purchased the station and switched it to Christian talk, later airing the same programming as WCOG.
On May 1, 2001, WTOB began broadcasting "La Movidita," which had previously aired on WSGH
WSGH
WSGH is a radio station broadcasting aspanish language format. Licensed to Lewisville, NC, USA, it serves the Greensboro, NC area. The station is currently owned by Davidson Media.-History:...
, from 10 A.M. to 5 P.M. weekdays and all day on weekends.
On January 1, 2002, WWBG
WWBG
WWBG is an American radio station licensed to serve Greensboro, North Carolina, USA. The station, launched in 1999, is currently owned by the Qué Pasa Media Network and the broadcast license is held by Davidson Media Station WWBS Licensee, LLC.WWBG broadcasts a Spanish-language contemporary music...
began airing the same programming as WTOB.
In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved back to WSGH. Que Pasa moved from WSGH to WTOB and WWBG. This was true even though the Spring 2002 Arbitron results showed WTOB had its highest ratings since the change to Spanish programming.
The current programming includes feeds from Mexico, and a couple of local shows. Unfortunately, their ratings fell from the top 50 in the Triad.