WIN (Detergent)
Encyclopedia
WIN High Performance Sports Detergent is a brand of laundry detergent launched in the United States
in 2006 and also sold in Canada
. It is designed specifically to clean high performance sports clothing made from microfiber
s and is marketed towards elite-level athletes and fitness enthusiasts. It is the first officially licensed detergent of the U.S. Olympic Team.
, and its properties are used in conjunction with WIN’s oxygenated system, which is built using hydrogen peroxide
bleach (H2O2). The oxidization converts soil and stains into a soluble form that can be washed away by WIN’s surfactant system. Hydrogen peroxide also provides a more gentle bleaching action than chlorine
bleaches.
Until WIN, peroxide bleach in a liquid detergent had not been marketed primarily to target sweat-caused bacteria in clothing. Oxy-based cleaning systems necessitate a lower pH, which makes them generally less effective on certain household stains like oil or food, and can be difficult to formulate due to stability issues created by a loss of available oxygen over periods of time. However, WIN’s cleaning system was designed not to be a general use detergent formula, but rather, to address the needs of its sports enthusiast target market.
to announce a new charity initiative called “Take Your Shirts Off to WIN.” The program asks fans to donate workout apparel to WIN, who will wash the clothing and send it to Giving is Winning, an organization that promotes sport activities for the youth in refugee camps throughout the world.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
in 2006 and also sold in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. It is designed specifically to clean high performance sports clothing made from microfiber
Microfiber
Microfiber or microfibre refers to synthetic fibers that measure less than one denier. The most common types of microfibers are made from polyesters, polyamides , and or a conjugation of polyester and polyamide.Microfiber is used to make non-woven, woven and knitted textiles...
s and is marketed towards elite-level athletes and fitness enthusiasts. It is the first officially licensed detergent of the U.S. Olympic Team.
Technology
WIN is a surfactantSurfactant
Surfactants are compounds that lower the surface tension of a liquid, the interfacial tension between two liquids, or that between a liquid and a solid...
, and its properties are used in conjunction with WIN’s oxygenated system, which is built using hydrogen peroxide
Hydrogen peroxide
Hydrogen peroxide is the simplest peroxide and an oxidizer. Hydrogen peroxide is a clear liquid, slightly more viscous than water. In dilute solution, it appears colorless. With its oxidizing properties, hydrogen peroxide is often used as a bleach or cleaning agent...
bleach (H2O2). The oxidization converts soil and stains into a soluble form that can be washed away by WIN’s surfactant system. Hydrogen peroxide also provides a more gentle bleaching action than chlorine
Chlorine
Chlorine is the chemical element with atomic number 17 and symbol Cl. It is the second lightest halogen, found in the periodic table in group 17. The element forms diatomic molecules under standard conditions, called dichlorine...
bleaches.
Until WIN, peroxide bleach in a liquid detergent had not been marketed primarily to target sweat-caused bacteria in clothing. Oxy-based cleaning systems necessitate a lower pH, which makes them generally less effective on certain household stains like oil or food, and can be difficult to formulate due to stability issues created by a loss of available oxygen over periods of time. However, WIN’s cleaning system was designed not to be a general use detergent formula, but rather, to address the needs of its sports enthusiast target market.
Charity Initiatives
In July of 2008, WIN teamed up with Olympic decathlete Bryan ClayBryan Clay
Bryan Ezra Tsumoru Clay is an American decathlete. He is the reigning Olympic champion for the decathlon and was also World champion in 2005.-Biography:...
to announce a new charity initiative called “Take Your Shirts Off to WIN.” The program asks fans to donate workout apparel to WIN, who will wash the clothing and send it to Giving is Winning, an organization that promotes sport activities for the youth in refugee camps throughout the world.