Vostok Europe
Encyclopedia
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of watches
Watch
A watch is a small timepiece, typically worn either on the wrist or attached on a chain and carried in a pocket, with wristwatches being the most common type of watch used today. They evolved in the 17th century from spring powered clocks, which appeared in the 15th century. The first watches were...
debuted in 2004, aimed at the Western European market. These watches are assembled by the Koliz Company of Vilnius, Lithuania.
The name Vostok-Europe is confusing because the company has no any link with the famous Russian watch maker Vostok
Vostok watches
Vostok Watch Makers, Inc. produces mainly rugged military and diver mechanical watches at its factory in Chistopol, Tatarstan, Russia...
. However, some Vostok-Europe watches are equipped with a Russian Vostok
Vostok watches
Vostok Watch Makers, Inc. produces mainly rugged military and diver mechanical watches at its factory in Chistopol, Tatarstan, Russia...
movement.
Vostok-Europe watches, due to their materials and finishing, cost several times the amount of an "ordinary" Vostok
Vostok watches
Vostok Watch Makers, Inc. produces mainly rugged military and diver mechanical watches at its factory in Chistopol, Tatarstan, Russia...
.
The company's motto is The Best Soviet Technologies for Modern Watch Design though it is Lithuanian and not a Russian company as they may pretend in some of their communications,
Recently, the Vostok-Europe brand was introduced to the United States market via the cable television
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...
shopping network Shop at Home
Shop at Home Network
The Shop at Home Network was a television network in the United States Before its acquisition by Jewelry Television in 2006, The E. W. Scripps Company owned and operated the network from 2002 until 2006, when the network temporarily ceased operations on June 21...
. As of 2007, a dealer network is beginning to form in North America.