Victory Theater
Encyclopedia
The Victory Theater is a theatre in Holyoke, Massachusetts
. It was built in 1920 by the Goldstein Brothers Amusement Company. The architecture is in the Art Deco
style and is considered the last of its type between Boston
and Albany
.
Samuel and Nathan Goldstein of Western Massachusetts Theatres Incorporated (at that time known as “G.B. Theatres”) were early pioneers in the movie business, having started in the first decade of the 20th century operating what were then known as “nickelodeons” which were storefront movie houses. Along with The Broadway Theatre in Springfield, the Victory represented their expansion into the “major leagues” as they rode the crest of the wave of the movies’ exploding popularity at the end of World War I. The Victory’s name itself is a reference to the Allied Victory in the World War the year before on 11 November 1918. The Eagle Medallion at the center of the proscenium ties it all together.
In the 1920s these grand theatres were known as “presentation houses” and offered a combined bill of a silent film and a stage show on the same program and for a single admission price. The performances were often presented on a “continuous show” basis. The Victory Symphony Orchestra provided accompaniment for the film and music for the live show as well. The Grand Organ often substituted for the orchestra during matinee performances. The relatively shallow depth of the Victory’s stage suggests that it was designed for “vaudeville” type acts presented along with a film, rather than fully mounted stage productions. The arrival of “talking pictures” in the late 1920s resulted in the eventual elimination of the live portion of the program.
The theater suffered fire damage in 1942.
The Victory continued to operate on a continuous show basis through the early 1970s, opening daily at 1:00 P.M. and running double feature film programs continuously until 11:00 P.M.
The theater closed in 1979 and has sat derelict since then. However the Holyoke City Council, owners of the theater, have agreed to hand ownership of the theatre to the non-profit Massachusetts International Festival of the Arts. It was sold to MIFA for $1,500. The group hopes to restore and open the theatre to performances in 2012.
Holyoke, Massachusetts
Holyoke is a city in Hampden County, Massachusetts, United States, between the western bank of the Connecticut River and the Mount Tom Range of mountains. As of the 2010 Census, the city had a population of 39,880...
. It was built in 1920 by the Goldstein Brothers Amusement Company. The architecture is in the Art Deco
Art Deco
Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...
style and is considered the last of its type between Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
and Albany
Albany, New York
Albany is the capital city of the U.S. state of New York, the seat of Albany County, and the central city of New York's Capital District. Roughly north of New York City, Albany sits on the west bank of the Hudson River, about south of its confluence with the Mohawk River...
.
Samuel and Nathan Goldstein of Western Massachusetts Theatres Incorporated (at that time known as “G.B. Theatres”) were early pioneers in the movie business, having started in the first decade of the 20th century operating what were then known as “nickelodeons” which were storefront movie houses. Along with The Broadway Theatre in Springfield, the Victory represented their expansion into the “major leagues” as they rode the crest of the wave of the movies’ exploding popularity at the end of World War I. The Victory’s name itself is a reference to the Allied Victory in the World War the year before on 11 November 1918. The Eagle Medallion at the center of the proscenium ties it all together.
In the 1920s these grand theatres were known as “presentation houses” and offered a combined bill of a silent film and a stage show on the same program and for a single admission price. The performances were often presented on a “continuous show” basis. The Victory Symphony Orchestra provided accompaniment for the film and music for the live show as well. The Grand Organ often substituted for the orchestra during matinee performances. The relatively shallow depth of the Victory’s stage suggests that it was designed for “vaudeville” type acts presented along with a film, rather than fully mounted stage productions. The arrival of “talking pictures” in the late 1920s resulted in the eventual elimination of the live portion of the program.
The theater suffered fire damage in 1942.
The Victory continued to operate on a continuous show basis through the early 1970s, opening daily at 1:00 P.M. and running double feature film programs continuously until 11:00 P.M.
The theater closed in 1979 and has sat derelict since then. However the Holyoke City Council, owners of the theater, have agreed to hand ownership of the theatre to the non-profit Massachusetts International Festival of the Arts. It was sold to MIFA for $1,500. The group hopes to restore and open the theatre to performances in 2012.