Veritas Prep is a privately-held GMAT preparation and graduate school admissions consulting company. Veritas Prep operates in more than 100 cities in 22 global countries from its Malibu, California headquarters. The company was founded on the campus of Yale University

Yale University

Yale University is a private, Ivy League university located in New Haven, Connecticut, United States. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States...

 in 2002 by Yale School of Management

Yale School of Management

The Yale School of Management is the graduate business school of Yale University and is located on Hillhouse Avenue in New Haven, Connecticut, United States. The School offers Master of Business Administration and Ph.D. degree programs. As of January 2011, 454 students were enrolled in its MBA...

 graduates Chad Troutwine

Chad Troutwine

Chad Troutwine is an American Independent film producer and Co-Founder and CEO of Veritas Prep.-Biography:As a child, Troutwine's parents encouraged his entrepreneurial spirit and placed a high value on education. Troutwine earned a perfect score on the Stanford Achievement Test, and graduated...

 and Markus Moberg

Markus Moberg

Markus Moberg, a Swedish and American dual citizen, co-founded Veritas Prep, the largest privately owned GMAT preparation company in the world. Moberg launched the company with Yale classmate Chad Troutwine in 2002...

, who worked on the business plan for the company in Professor David Cromwell's entrepreneurial planning class. Troutwine currently serves on the Yale School of Management Alumni Association Board of Directors. Veritas Prep emerged after winning business plan

Business plan

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals....

 competitions sponsored by the Yale Entrepreneurial Society

Yale Entrepreneurial Society

The Yale Entrepreneurial Society is a student-run nonprofit 5013 organization dedicated to encouraging entrepreneurship and business development in the New Haven, Connecticut area. YES was founded in 1999 by Yale undergraduates Sean Glass and Miles Lasater...

 (YES), Active Capital (formerly ACE-NET), Carrot Capital, and Forbes

Forbes

Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...

 magazine. In 2009, Entrepreneur magazine

Entrepreneur Magazine

Entrepreneur is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. It is published by Entrepreneur Media Inc., headquartered in Irvine, California....

 favorably compared Veritas Prep to Apple and Google

Google

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

.

GMAT Preparation

Veritas Prep offers classroom courses, pre-recorded courses, live online courses, and private tutoring for the GMAT, a standardized test

Standardized test

A standardized test is a test that is administered and scored in a consistent, or "standard", manner. Standardized tests are designed in such a way that the questions, conditions for administering, scoring procedures, and interpretations are consistent and are administered and scored in a...

. The Veritas Prep program spans 42 hours and includes fifteen different lesson booklets. Since the company’s inception, all Veritas Prep instructors have scored above the 99th percentile on the GMAT.

The GMAT is an analytical examination, requiring little memorization. Consequently, the Veritas Prep pedagogy

Pedagogy

Pedagogy is the study of being a teacher or the process of teaching. The term generally refers to strategies of instruction, or a style of instruction....

, Management Based Approach, focuses on learning to think like the test-maker, the Graduate Management Admissions Council (GMAC), rather than rote learning

Rote learning

Rote learning is a learning technique which focuses on memorization. The major practice involved in rote learning is learning by repetition by which students commit information to memory in a highly structured way. The idea is that one will be able to quickly recall the meaning of the material the...

.

Admissions Consulting

Veritas Prep also offers graduate school admissions consulting, which consists of strategic planning, essay editing, interview preparation, and other related tasks to help its clients gain entry into business schools, law schools, medical schools, and other graduate schools. Veritas Prep designed its strategic approach from the principles articulated in the book, Your MBA Game Plan. Veritas Prep employs more than 150 admissions consultants, including former admissions officers from top schools.