Type2error
Encyclopedia
Type2error is a video and animation production company comprising Matt Simmonds and Ed Emmerson, graduates of Ravensbourne College of Design and Communication
in Kent
, England
. They have produced videos and animated live shows for numerous musicians in England and Europe.
. This video was selected for Antenna (a series of screenings of underground music videos) at the National Film Theatre in London; it was also play-listed on MTV2
. Following the success of this job, Simmonds and Emmerson registered as Type2error Ltd. in May 2003.
They toured the UK, Europe
, the United States
, Canada
, Japan
and Australia
with Hope Of The States
throughout the first two years of their career; they played their custom live projections on stage with the band. Later, they decided to stop touring to concentrate on their showreel and portfolio. However, they continued to work on many of the band’s videos and all of their sleeve artwork, as well as art directing their website before the band split in August 2006.
They joined London based production company Godman in November 2003. Before leaving in May 2006, they worked on twenty three music videos for clients such as Sony BMG, EMI
, Polydor and V2 Records
. The company made a series of animated viral
s for TBWA Dublin which won a gold SHARK at the Irish Advertising Awards in 2005. They also made an animated TV commercial for DDB London . They made the title sequences for comedy series Look Around You
(BBC 2) as well as a handful of private short films.
Siimonds and Emmerson were shortlisted for best new director at the 2003 CAD awards and nominated for best director the following year. In January 2005, they featured as part of the Halloween Short Film Festival at the ICA in London, presenting a 60 minute retrospective of their promos, short films and other self-initiated projects to two sell-out cinema showings; they also curated the live music that night. They were guests at the Reading and Leeds Festivals
in August 2005 where they played a live audio-visual show as headline artists on the Cabaret Stage.
After leaving Godman they started working with the recently opened UK offices of American production company, Crossroads Films.
The company has worked on a selection of record sleeves and other graphic design projects since starting Type2error. Clients include Sony BMG, EMI
, Paul Smith
, Heavenly Records
, Specialten Magazine, Rough Trade Records
, Fierce Panda Records
and V2 Records
.
Ravensbourne College of Design and Communication
Ravensbourne is a university sector college innovating in digital media and design, with a vocationally focused portfolio of courses, spanning fashion, television and broadcasting, interactive product design, architecture and environment design, graphic design, animation, moving image, music...
in Kent
Kent
Kent is a county in southeast England, and is one of the home counties. It borders East Sussex, Surrey and Greater London and has a defined boundary with Essex in the middle of the Thames Estuary. The ceremonial county boundaries of Kent include the shire county of Kent and the unitary borough of...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
. They have produced videos and animated live shows for numerous musicians in England and Europe.
History
Simmonds and Emmerson made their first promo, a seven-minute animation for "Black Dollar Bills" by British rock band Hope Of The StatesHope of the States
Hope of the States were an English post rock-influenced indie band from Chichester.-Members:* Sam Herlihy - vocals, guitar, piano, music boxes, glockenspiels, mellotron, sampler, celeste, harmonium* Michael Hibbert - guitar, harmonica, backing vocals...
. This video was selected for Antenna (a series of screenings of underground music videos) at the National Film Theatre in London; it was also play-listed on MTV2
MTV2
MTV2 is a cable network that is widely available in the United States on digital cable and satellite television, and is progressively being added to analogue cable lineups across the nation...
. Following the success of this job, Simmonds and Emmerson registered as Type2error Ltd. in May 2003.
They toured the UK, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
with Hope Of The States
Hope of the States
Hope of the States were an English post rock-influenced indie band from Chichester.-Members:* Sam Herlihy - vocals, guitar, piano, music boxes, glockenspiels, mellotron, sampler, celeste, harmonium* Michael Hibbert - guitar, harmonica, backing vocals...
throughout the first two years of their career; they played their custom live projections on stage with the band. Later, they decided to stop touring to concentrate on their showreel and portfolio. However, they continued to work on many of the band’s videos and all of their sleeve artwork, as well as art directing their website before the band split in August 2006.
They joined London based production company Godman in November 2003. Before leaving in May 2006, they worked on twenty three music videos for clients such as Sony BMG, EMI
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...
, Polydor and V2 Records
V2 Records
V2 Records is a record label that is owned by Universal Music Group as of October 2007. The label was founded in 1996 by Richard Branson, five years after he sold Virgin Records to EMI....
. The company made a series of animated viral
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
s for TBWA Dublin which won a gold SHARK at the Irish Advertising Awards in 2005. They also made an animated TV commercial for DDB London . They made the title sequences for comedy series Look Around You
Look Around You
Look Around You is a British television comedy series devised and written by Robert Popper and Peter Serafinowicz, and, in the first series, narrated by Nigel Lambert...
(BBC 2) as well as a handful of private short films.
Siimonds and Emmerson were shortlisted for best new director at the 2003 CAD awards and nominated for best director the following year. In January 2005, they featured as part of the Halloween Short Film Festival at the ICA in London, presenting a 60 minute retrospective of their promos, short films and other self-initiated projects to two sell-out cinema showings; they also curated the live music that night. They were guests at the Reading and Leeds Festivals
Reading and Leeds Festivals
The Reading and Leeds Festivals are a pair of annual music festivals that take place in Reading and Leeds in England. The events take place simultaneously on the Friday, Saturday and Sunday of the August bank holiday weekend, sharing the same bill. The Reading Festival is held at Little John's Farm...
in August 2005 where they played a live audio-visual show as headline artists on the Cabaret Stage.
After leaving Godman they started working with the recently opened UK offices of American production company, Crossroads Films.
The company has worked on a selection of record sleeves and other graphic design projects since starting Type2error. Clients include Sony BMG, EMI
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...
, Paul Smith
Paul Smith (music industry)
Paul Smith is probably best known as the founder and manager of Blast First, the British alternative record label that released artists such as Sonic Youth, the Butthole Surfers, Big Black and Dinosaur Jr. in the UK. He continued to manage the artists and work in the music industry when Blast First...
, Heavenly Records
Heavenly Records
Heavenly Records, aka Heavenly Recordings, is a London-based record label, distributed by EMI. Founded by Jeff Barrett, a former press officer for Creation Records and many successful indie bands of the time including Happy Mondays, Heavenly Recordings' first releases were 7" and 12" singles for...
, Specialten Magazine, Rough Trade Records
Rough Trade Records
Rough Trade Records is an independent record label based in London. It was formed in 1978 by Geoff Travis who had opened a record store off Ladbroke Grove...
, Fierce Panda Records
Fierce Panda Records
Fierce Panda Records is a London-based independent record label, with its first release in February 1994. It also produced a small number of releases that year by now famous artists such as Ash, The Bluetones, Baby Bird and Supergrass...
and V2 Records
V2 Records
V2 Records is a record label that is owned by Universal Music Group as of October 2007. The label was founded in 1996 by Richard Branson, five years after he sold Virgin Records to EMI....
.