Turn It Up (Pixie Lott song)
Encyclopedia
"Turn It Up" is a song by English recording artist Pixie Lott
Pixie Lott
Victoria Louise "Pixie" Lott is an English singer-songwriter, dancer and actress. Her debut single "Mama Do" was released in June 2009 and went straight to number one in the UK Singles Chart. Her second single "Boys and Girls", also topped the UK charts in September 2009. Her debut album Turn It...

 from her debut album, Turn It Up
Turn It Up (Pixie Lott album)
Turn It Up is the debut studio album by English recording artist Pixie Lott. It was released in the United Kingdom on 14 September 2009 by Mercury Records. The album debuted at number six on the UK Albums Chart, before dropping to number thirteen in its second week. Turn It Up has so far spent five...

. Written by Lott, Ruth-Anne Cunningham
Ruth-Anne Cunningham
Ruth-Anne Cunningham is a singer/songwriter/producer from Donaghmede, Dublin, Ireland.- Songwriting :Ruth-Anne is a 23-year-old singer/songwriter/producer/vocal producer from Dublin, In Ireland, She is signed to Sony ATV as of May 2010...

, Jonas Jeberg and Mich Hansen
Cutfather
Mich Hedin Hansen better known by his stage name Cutfather is a Danish music producer and songwriter.-Career:He is perhaps best known for his remix of "Return of the Mack" by Mark Morrison , and the song "Superstar" released internationally by Jamelia in 2003.He has worked with Danish producer...

, the track was released as the album's fifth single
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...

 on 7 June 2010. The song was given a new remix for the single version, adding echo effects and a "brasher" overdub. Lott performed the song on the third semi-final of the fourth series of Britain's Got Talent
Britain's Got Talent (series 4)
The fourth series of Britain's Got Talent was broadcast on ITV from 17 April 2010 to 5 June 2010. It was presented by Ant & Dec and won by gymnastic troupe Spelbound. Judges Simon Cowell, Piers Morgan and Amanda Holden returned for the televised auditions on 18 January at the Clyde Auditorium in...

 on 2 June 2010.

Critical reception

Nick Levine of Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

 wrote: "While Danish duo Cutfather & Joe supply a suitably synthy
Synthesizer
A synthesizer is an electronic instrument capable of producing sounds by generating electrical signals of different frequencies. These electrical signals are played through a loudspeaker or set of headphones...

 pop-R&B backdrop—complete with singalong chorus—Lott gets down to the nitty-gritty of splitting up. 'I know you can't stay, so I won't be waiting, anticipating for the fall,' she sings, before trotting out that old chestnut about time being a healer. It's a terribly mature approach from one so young, but what else would you expect from a 19-year-old who already has a platinum album, a fashion line and a US film role to her name?" Fraser McAlpine of the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 Chart Blog called the song "a perfectly good album track, notable only because at no point in the presentation does Pixie stop singing", but commented that "as a fifth single from an already-successful breakthrough album, it's pointless, and worse, might even allow chart-statisticians such as myself the chance to put together a compelling argument that she's failing, when she could be off recording some new, different, amazing songs and preparing to kill us all with brilliance."

Music video

The music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 was shot in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 in mid-April 2010, and premiered on 6 May 2010.

The video is literal of the song's lyrics; it features Lott walking the back streets of Los Angeles whilst singing, before cutting to several different scenes on rooftops of Lott singing and dancing during sunrise and sunset. The theme of the song is how two lovers are trying to hold their relationship together, but it just isn't working. After the frustration of it, they decide to end the drama and break up, wishing the best to one another and keeping good memories of their times together.

Live performances

Lott promoted the song in several live performances, such as on the Main Stage of the Radio 1's Big Weekend in Bangor
Bangor, Gwynedd
Bangor is a city in Gwynedd, north west Wales, and one of the smallest cities in Britain. It is a university city with a population of 13,725 at the 2001 census, not including around 10,000 students at Bangor University. Including nearby Menai Bridge on Anglesey, which does not however form part of...

, Wales on 23 May 2010, the third semi-final of the fourth series of Britain's Got Talent
Britain's Got Talent (series 4)
The fourth series of Britain's Got Talent was broadcast on ITV from 17 April 2010 to 5 June 2010. It was presented by Ant & Dec and won by gymnastic troupe Spelbound. Judges Simon Cowell, Piers Morgan and Amanda Holden returned for the televised auditions on 18 January at the Clyde Auditorium in...

 on 2 June 2010, T4
T4 (Channel 4)
T4 is a scheduling slot on Channel 4 from about 09:00 until 14:00 on Saturdays and 17:00 on Sundays. It also airs on weekdays in the school holidays. The slot has a separate station identification on screen graphic from Channel 4 and E4. The logo of T4 is noticeably the top right segment of the...

's Hollyoaks Music Show on 12 June 2010, the T4 on the Beach
T4 on the Beach
T4 On The Beach is a British one day music event which is held on the beach at Weston-super-Mare and televised for Channel 4. The event began in 2003 as Pop Beach in Great Yarmouth, changing to the current title and venue in 2005....

 concert in Weston-super-Mare
Weston-super-Mare
Weston-super-Mare is a seaside resort, town and civil parish in the unitary authority of North Somerset, which is within the ceremonial county of Somerset, England. It is located on the Bristol Channel coast, south west of Bristol, spanning the coast between the bounding high ground of Worlebury...

 on 4 July 2010 and the Children in Need 2010
Children in Need 2010
Children in Need 2010 was a campaign held in the United Kingdom to raise money for Children in Need. 2010 marked the 30th anniversary of the appeal which culminated in a live broadcast on BBC One which began on the evening of Friday 19th November and ran until the early hours of Saturday 20th...

 charity concert on 19 November 2010.

Track listing

  • UK iTunes remix single
  1. "Turn It Up" (Digital Dog Radio Edit) – 2:59
  2. "Turn It Up" (Dee-Lux Club Remix Edit) – 2:56

Personnel

  • Pixie Lott – vocals
    Singing
    Singing is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...

  • Tom Coyne – mastering
    Audio mastering
    Mastering, a form of audio post-production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device ; the source from which all copies will be produced...

  • Cutfather
    Cutfather
    Mich Hedin Hansen better known by his stage name Cutfather is a Danish music producer and songwriter.-Career:He is perhaps best known for his remix of "Return of the Mack" by Mark Morrison , and the song "Superstar" released internationally by Jamelia in 2003.He has worked with Danish producer...

     – producer
    Record producer
    A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

    , percussion
    Percussion instrument
    A percussion instrument is any object which produces a sound when hit with an implement or when it is shaken, rubbed, scraped, or otherwise acted upon in a way that sets the object into vibration...

  • Jonas Jeberg – producer, instrumentation
    Instrumentation (music)
    In music, instrumentation refers to the particular combination of musical instruments employed in a composition, and to the properties of those instruments individually...

  • Carlos Oyanedel – additional mixing
    Audio mixing (recorded music)
    In audio recording, audio mixing is the process by which multiple recorded sounds are combined into one or more channels, most commonly two-channel stereo. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may...

  • Phil Tan
    Phil Tan
    Phil Tan is an Atlanta, GA-based music/audio engineer.He is a 3-time Grammy Award recipient, as mixing engineer for Mariah Carey's "The Emancipation of Mimi" , Ludacris' "Release Therapy" and Rihanna's "Only Girl " .Among the artists on Tan's list of credits: Jill Scott, Jennifer...

     – mixing

Charts

Chart (2010) Peak
position
European Hot 100 Singles 40
Irish Singles Chart
Irish Singles Chart
The Irish Singles Chart is Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association and compiled on behalf of the IRMA by Chart-Track. Chart rankings are based on sales, which are compiled through over-the-counter retail data captured...

20
Scottish Singles Chart
Scottish Singles and Albums Chart
The Scottish Singles Chart and Scottish Albums Chart are charts compiled by The Official Charts Company, based on physical and digital sales in the STV North, STV Central and ITV Border regions....

9
UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

11
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