Total Rewards
Encyclopedia
Total Rewards is a casino loyalty program
at nearly all Caesars Entertainment (formerly Harrah's Entertainment) locations.
Other Acquired Properties:
A guest may accumulate rewards credits at any Caesars property, whether it is by slots or tables. The rate of accumulation is for every $5 spent on a reel slot machine (the traditional slot machine), a credit is earned. For every $10 spent on a video poker machine, a credit is earned. Table games (blackjack, poker, baccarat, etc.) are accumulated differently. The rate is based upon length of play, average bet, and type of game. Also, credits may be accumulated through the Total Rewards Visa credit card. For every $1 spent, 1 credit is earned.
Comping using reward credits is dollar for dollar, meaning if the value of the item the guest wants to comp is $20, they'll need $20 in reward credits in order to fully comp the item. If they do not have enough credits, they can partially comp it.
For tier credits, $5 is equal to 1 tier credit.
Although the property doesn't participate in Total Rewards, the Property now has Diamond Tier of its own program that allows members to visit any Las Vegas Total Rewards Casino as they would if they were Diamond Total Rewards member and share the same perks as Total Rewards Diamond .
Loyalty program
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....
at nearly all Caesars Entertainment (formerly Harrah's Entertainment) locations.
History
- Began as Total Gold, then re-launched as Total Rewards II, now referred to as Total Rewards
- In 2005 after Harrah's EntertainmentHarrah's EntertainmentCaesars Entertainment Corporation is a private gaming corporation that owns and operates over 50 casinos, hotels, and seven golf courses under several brands. The company, based in Paradise, Nevada, is the largest gaming company in the world, with yearly revenues $8.9 billion...
bought Caesars EntertainmentCaesars EntertainmentCaesars Entertainment may refer to:* Caesars Entertainment, Inc., the now defunct company that was Park Place Entertainment, Bally's, and formerly the gambling arm of Hilton Hotels, and purchased by Harrah's Entertainment...
Harrah's announced that the "Connection Card" program (Caesars loyalty program), would be merged into the Total Rewards program. Transferring former Caesars properties from the Connection Card loyalty program to the Total Rewards program began in December 2005 with Flamingo Las VegasFlamingo Las VegasThe Flamingo Las Vegas is a hotel casino located on the Las Vegas Strip in Paradise, Nevada and is owned and operated by Caesars Entertainment Corp.. The property offers a casino along with 3,626 hotel rooms...
and was completed in May 2006. - Members earn both Reward Credits and Tier Credits based on play at slot machines and table games.
- Reward Credits may be used towards meals, merchandise and other items.
- Tier Credits are used to determine annual Tier Score.
Properties transferred to Total Rewards
Caesars Entertainment Connection Card:- 12/6/05 - Flamingo Las VegasFlamingo Las VegasThe Flamingo Las Vegas is a hotel casino located on the Las Vegas Strip in Paradise, Nevada and is owned and operated by Caesars Entertainment Corp.. The property offers a casino along with 3,626 hotel rooms...
- 1/17/06 - Bally's Las VegasBally's Las VegasBally's Las Vegas, formerly the MGM Grand Hotel and Casino, is a hotel and casino located on the Las Vegas Strip. The Las Vegas resort is located within the unincorporated locale of Paradise, Nevada and is owned and operated by Caesars Entertainment Corp.. The hotel features 2,814 extra-sized...
- 1/17/06 - Paris Las VegasParis Las VegasParis Las Vegas is a hotel and casino located on the Las Vegas Strip in Paradise, Nevada, USA, that is owned and operated by Caesars Entertainment Corp....
- 2/7/06 - Bally's Atlantic CityBally's Atlantic CityBally's Atlantic City is a luxury hotel and casino on the Boardwalk in Atlantic City, New Jersey that opened in 1979. It is one of the largest casinos on the boardwalk with nearly 2,000 rooms. Bally's is unique in that two of its four hotel towers are at least 80 years old. The Claridge Tower was...
- 2/14/06 - Caesars PalaceCaesars PalaceCaesars Palace is a luxury hotel and casino located on the Las Vegas Strip in Paradise, Nevada, an unincorporated township in Clark County, Nevada, United States in the Las Vegas metropolitan area. Caesars Palace is owned and operated by Caesars Entertainment Corp....
- 3/7/06 - Horseshoe Southern Indiana(formerly Caesars Indiana)
- 3/21/06 - Harrah's Casino Tunica(formerly Grand Casino Tunica)
- 4/4/06 - Tunica Roadhouse Casino & Hotel (formerly Sheraton Casino and Hotel Tunica)
- 4/19/06 - Caesars Atlantic CityCaesars Atlantic CityCaesars Atlantic City is a luxury hotel, casino, and spa resort in Atlantic City, New Jersey. Like Caesars Palace in Las Vegas, it has an ancient Roman theme. Atlantic City's second casino, it opened in 1979 as the Caesars Boardwalk Regency. The . casino has over 3,400 slot machines, and is one of...
- 6/07 - Caesars WindsorCaesars WindsorCaesars Windsor in Windsor, Ontario is one of four casinos in the Detroit–Windsor area. Owned by the government of the province of Ontario , it is operated by Caesars Entertainment. Both the original Casino Windsor and the new expansion were designed by WZMH Architects...
Other Acquired Properties:
- April 2010 - Planet Hollywood Resort and CasinoPlanet Hollywood Resort and CasinoPlanet Hollywood Las Vegas, previously known as The Aladdin, is a casino resort on the Las Vegas Strip, in the unincorporated locale of Paradise, Nevada, United States. Westgate Resorts operates the condo portion of the property, known as PH Towers by Westgate.Planet Hollywood is owned by Caesars...
Accumulating Credits
Total Rewards is a credit-based loyalty system. The credits can be accumulated to comp any service, from a hotel room to a round of golf.A guest may accumulate rewards credits at any Caesars property, whether it is by slots or tables. The rate of accumulation is for every $5 spent on a reel slot machine (the traditional slot machine), a credit is earned. For every $10 spent on a video poker machine, a credit is earned. Table games (blackjack, poker, baccarat, etc.) are accumulated differently. The rate is based upon length of play, average bet, and type of game. Also, credits may be accumulated through the Total Rewards Visa credit card. For every $1 spent, 1 credit is earned.
Using Credits
100 rewards credits is equal to $1 in comped value. For example, if a player has 10,000 rewards credits, he or she can use them to get $100 in comped drinks or towards a room.Comping using reward credits is dollar for dollar, meaning if the value of the item the guest wants to comp is $20, they'll need $20 in reward credits in order to fully comp the item. If they do not have enough credits, they can partially comp it.
For tier credits, $5 is equal to 1 tier credit.
Tiers
- Gold - The entry level card that is free to all 21 years or older.
- Platinum - Higher tier requiring 4,000 tier credits earned in a calendar year.(Raised from 3,000 tier credits earned in a calendar year in 2007)
- Diamond - Higher tier requiring 11,000 tier credits earned in a calendar year. (Raised from 10,000 tier credits earned in a calendar year in 2008).
- Seven Stars - The highest tier, requiring 100,000 tier credits. Members are not automatically enrolled as they must be invited by their casino host. Some qualifications, aside from tier credits, include not having any outstanding markers (credit), and not being a security issue at any Caesars property. Guests at this level are the priority for all casino workers. Seven Star guests are provided with priority lines and first available service at participating Caesars properties. Seven Stars members are also entitled to up to four nights complimentary at any Harrah's property, given at least 48 hours notice is provided. Also, Seven Stars receive 25% off spa services, and complimentary entry into spas and health clubs at Harrah's, as well as gift shops. These guests are also entitled to one free trip to any Caesars property per year. Included is complimentary airfare, hotel stay, food, and television viewing. Alternatively, they may also take a complimentary annual cruise. All Seven Stars guests are entitled to complimentary hotel stays and television viewing (including adult entertainment) at any Harrah's property. Also, they are entitled to a birthday dinner at the property and restaurant of their choice, with up to three additional guests. Furthermore, they are entitled to one complimentary spa service per year, up to $100 in value. There is also a separate booklet of merchandise only available for purchase by Seven Star guests, including luxury automobiles. Finally, all Seven Star members are eligible to have one companion member per year. These companion members are entitled to the same amenities as a regular Seven Star guest. However, they are excluded from redeeming the annual trip and other larger amenities. Other perks vary from property to property.
- Chairman This level was created for Terry WatanabeOriental Trading CompanyThe Oriental Trading Company is a direct marketing company for novelties, small toys, and party items. It was founded in 1932 as one of the United States' first wholesale companies. It is based in Omaha, Nebraska, and its majority owner is the Carlyle Group...
, superseding even the Seven Star rank. Perks of this level included "tickets to the Rolling Stones, $12,500 a month for airfare and $500,000 in credit at the gift stores. Harrah's also offered 15% cash back on table losses greater than $500,000, special high-limit games and other incentives." It is unclear if any other Chairman-level player is likely to emerge, for Watanabe's level's of play, resulting in a $189 million loss at CET properties is unlikely to be approached by other gamblers.
Caesars Windsor
Caesars Windsor (formerly Casino Windsor) has fully converted over to the Total Rewards system and now uses Total Rewards cards. However, due to the minimum legal gambling age in Canada being 19 (18 In Québec Province), as opposed to 21 in the United States, Caesars has taken some precautionary measures to ensure no one under the age of 21 attempts to gamble at a US Caesars property. At Caesars Windsor, the tiers and benefits are the same at any other property, regardless of the guest's age. However, if a guest is over the age of 19 yet under 21, their card is issued with a special red bar on the card. This is designed to alert employees on the casino floor if they see anyone with these cards attempting to gamble in the United States. These patrons will also receive direct mail offers from Caesars Windsor, but not from any other Caesars property, as they cannot be legally redeemed. Once the guest turns 21, they may be issued a normal Total Rewards card without the red bar.Non-participating properties
Although owned by Caesars, a few other brands do not participate in the program.- Bill's Gamblin' Hall and SaloonBill's Gamblin' Hall and SaloonBill's Gamblin' Hall and Saloon is a casino and hotel located on the Las Vegas Strip in Paradise, Nevada. It was opened as the Barbary Coast Hotel & Casino in 1979, and renamed in 2007 after being acquired by Harrah's Entertainment.- History :...
in Las Vegas, Nevada. One reason for its exclusion may be that this recently-acquired property is, according to much speculationSpeculationIn finance, speculation is a financial action that does not promise safety of the initial investment along with the return on the principal sum...
, slated to close down and eventually be demolishedDemolitionDemolition is the tearing-down of buildings and other structures, the opposite of construction. Demolition contrasts with deconstruction, which involves taking a building apart while carefully preserving valuable elements for re-use....
to make room for expanding adjacent sister properties.
Although the property doesn't participate in Total Rewards, the Property now has Diamond Tier of its own program that allows members to visit any Las Vegas Total Rewards Casino as they would if they were Diamond Total Rewards member and share the same perks as Total Rewards Diamond .
- Another non-participating property, Bill's Casino Lake TahoeBill's Casino Lake TahoeBill's Lake Tahoe, was a small Lake Tahoe casino in Stateline, Nevada operated by and connected to next-door Harrah's Lake Tahoe. Bill's opened during the 50th Anniversary of Harrah's in 1987 and is named in honor of Bill Harrah. There was no hotel, although there was an on-site tattoo parlor....
in Stateline, NevadaStateline, Nevada-Demographics:As of the census of 2000, there were 1,215 people, 510 households, and 245 families residing in the CDP. The population density was 1,803.3 people per square mile . There were 562 housing units at an average density of 834.1 per square mile...
, was the only Caesars property to date to be converted away from Total Rewards, as part of a general overhaul in 2006. The casino is now closed.