The Market
Encyclopedia
The Market: A Farm Fresh Supermarket was a high end concept grocery store catering specifically to urban customers. It was owned and operated by Virginia Beach, Virginia
-based Farm Fresh Food & Pharmacy
. The Market had three locations, two of which were in Norfolk, Virginia
, and the original location in Richmond, Virginia
. The first store was an independently owned and operated grocery store which closed due to financial problems. The store's distributor, SuperValu
, required that the store be reopened and handed operations over to FF Acquisitions LLC
.
The Market was known for each location being named after its neighborhood: Richmond's "The Market at Tobacco Row," Norfolk's "The Market at Ghent," and "The Market at Harbour Heights." Each store specialized in something prominent in the neighborhoods that they served, for example "The Market at Ghent" is located in a neighborhood with a large Jewish population; therefore it contains a large kosher foods
section. All of The Market locations contained a premier bakery
, deli
, seafood
shop, butcher
, and wine specialist along with gourmet chefs on staff to prepare meals to carry home at the store's signature Chef's Corner.
The chain's flagship store at Harbour Heights in downtown Norfolk closed the first half of 2011 after being open for only four short years. The original location at Tobacco Row was rebranded as a Farm Fresh Supermarket during the third quarter on 2011 and the Ghent location was rebranded as a Farm Fresh Supermarket in November 2011.
Farm Fresh Food and Pharmacy and The Market are wholly owned subsidiaries of Eden Prairie, Minnesota
-based SuperValu, Inc
.
Virginia Beach, Virginia
Virginia Beach is an independent city located in the Hampton Roads metropolitan area of Virginia, on the Atlantic Ocean at the mouth of the Chesapeake Bay...
-based Farm Fresh Food & Pharmacy
Farm Fresh Food & Pharmacy
Farm Fresh Food & Pharmacy is a supermarket chain with forty-three stores, primarily in Virginia. Its headquarters is located in Virginia Beach, Virginia in the Chimney Hill Shopping Center, and its largest presence is in the surrounding Hampton Roads metropolitan area, although it also has stores...
. The Market had three locations, two of which were in Norfolk, Virginia
Norfolk, Virginia
Norfolk is an independent city in the Commonwealth of Virginia in the United States. With a population of 242,803 as of the 2010 Census, it is Virginia's second-largest city behind neighboring Virginia Beach....
, and the original location in Richmond, Virginia
Richmond, Virginia
Richmond is the capital of the Commonwealth of Virginia, in the United States. It is an independent city and not part of any county. Richmond is the center of the Richmond Metropolitan Statistical Area and the Greater Richmond area...
. The first store was an independently owned and operated grocery store which closed due to financial problems. The store's distributor, SuperValu
Supervalu (United States)
SuperValu Inc. is a United States grocery retailer and distributor. The corporation, headquartered in Eden Prairie, Minnesota, has been in business for over a century. It is the third-largest food retailing company in the United States , and ranks #51 on the Fortune 100 list.On June 2, 2006,...
, required that the store be reopened and handed operations over to FF Acquisitions LLC
Farm Fresh Food & Pharmacy
Farm Fresh Food & Pharmacy is a supermarket chain with forty-three stores, primarily in Virginia. Its headquarters is located in Virginia Beach, Virginia in the Chimney Hill Shopping Center, and its largest presence is in the surrounding Hampton Roads metropolitan area, although it also has stores...
.
The Market was known for each location being named after its neighborhood: Richmond's "The Market at Tobacco Row," Norfolk's "The Market at Ghent," and "The Market at Harbour Heights." Each store specialized in something prominent in the neighborhoods that they served, for example "The Market at Ghent" is located in a neighborhood with a large Jewish population; therefore it contains a large kosher foods
Kosher foods
Kosher foods are those that conform to the regulations of the Jewish Halakhic law framework, kosher meaning fit or allowed to be eaten. A list of some kosher foods are found in the book of Leviticus 11:1-47. There are also certain kosher rules found there...
section. All of The Market locations contained a premier bakery
Bakery
A bakery is an establishment which produces and sells flour-based food baked in an oven such as bread, cakes, pastries and pies. Some retail bakeries are also cafés, serving coffee and tea to customers who wish to consume the baked goods on the premises.-See also:*Baker*Cake...
, deli
Delicatessen
Delicatessen is a term meaning "delicacies" or "fine foods". The word entered English via German,with the old German spelling , plural of Delikatesse "delicacy", ultimately from Latin delicatus....
, seafood
Seafood
Seafood is any form of marine life regarded as food by humans. Seafoods include fish, molluscs , crustaceans , echinoderms . Edible sea plants, such as some seaweeds and microalgae, are also seafood, and are widely eaten around the world, especially in Asia...
shop, butcher
Butcher
A butcher is a person who may slaughter animals, dress their flesh, sell their meat or any combination of these three tasks. They may prepare standard cuts of meat, poultry, fish and shellfish for sale in retail or wholesale food establishments...
, and wine specialist along with gourmet chefs on staff to prepare meals to carry home at the store's signature Chef's Corner.
The chain's flagship store at Harbour Heights in downtown Norfolk closed the first half of 2011 after being open for only four short years. The original location at Tobacco Row was rebranded as a Farm Fresh Supermarket during the third quarter on 2011 and the Ghent location was rebranded as a Farm Fresh Supermarket in November 2011.
Farm Fresh Food and Pharmacy and The Market are wholly owned subsidiaries of Eden Prairie, Minnesota
Minnesota
Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...
-based SuperValu, Inc
Supervalu (United States)
SuperValu Inc. is a United States grocery retailer and distributor. The corporation, headquartered in Eden Prairie, Minnesota, has been in business for over a century. It is the third-largest food retailing company in the United States , and ranks #51 on the Fortune 100 list.On June 2, 2006,...
.