The Loudest Engine
Encyclopedia
The Loudest Engine is the third studio album of London-based Australian indie rock band Howling Bells
Howling Bells
Howling Bells are an indie rock band that formed in Sydney in 2004. The band obtained moderate popularity in the United Kingdom following the release of its 2006 self-titled debut album...

. The album was released through Cooking Vinyl
Cooking Vinyl
Cooking Vinyl is a UK-based independent record company, founded in 1986. Its original orientation was toward contemporary folk music—notably Billy Bragg, and Michelle Shocked's Texas Campfire Tapes, recorded on a Sony Walkman, one of its first releases...

 on 9 September 2011 to mixed reviews. It was produced by Mark Stoermer
Mark Stoermer
Mark Stoermer is an American musician, best known for being the bassist for alternative rock band The Killers, in 2011 he released his debut solo album Another Life.-Personal life:...

 and recorded at Battle Born Studios
Battle Born Studios
Battle Born Studios, located in the Las Vegas metropolitan area, is a recording studio owned by The Killers. The studio has hosted groups like Motley Crue, Elton John, The Killers, Envy Corps and the Imagine Dragons.- History :...

, in Las Vegas from September to December 2010.

Howling Bells began writing for the album more than two years preceding its release while they supported Coldplay
Coldplay
Coldplay are a British alternative rock band formed in 1996 by lead vocalist Chris Martin and lead guitarist Jonny Buckland at University College London. After they formed Pectoralz, Guy Berryman joined the group as a bassist and they changed their name to Starfish. Will Champion joined as a...

 on the Viva la Vida Tour
Viva la Vida Tour
Viva la Vida Tour was the fourth concert tour by English band Coldplay. The tour was in support their fourth studio album Viva la Vida or Death and All His Friends. The tour was a massive commercial and critical success visiting Europe, Asia, the Americas and Australasia...

. The band sought to capture more closely the essence of its debut album, Howling Bells
Howling Bells (Album)
Howling Bells is the self-titled debut album of London-based Australian indie rock band Howling Bells. The album was released through Bella Union in the United Kingdom on 8 May 2006...

, and retract from its technically inclined predecessor, Radio Wars
Radio Wars (album)
Radio Wars is the second studio album by London-based Australian indie rock band Howling Bells. It was released through Independiente in the United Kingdom on 2 March 2009 to mixed reviews...

. Vocalist and rhythm guitarist Juanita Stein
Juanita Stein
Juanita Stein is lead vocalist and rhythm guitarist in indie rock band Howling Bells. She has younger twin brothers Joel and Ari. Joel Stein is lead guitarist in Howling Bells.- Early life :...

 was credited for writing most of the lyrical content on The Loudest Engine. The band moved on from all five record labels it was signed to and established an exclusive relationship with Cooking Vinyl. Preceding the release of the album, Howling Bells released an non-physical
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 EP issued via PledgeMusic
Pledgemusic
PledgeMusic is an online Direct-to-Fan / Fan-funded music platform utilising a Threshold Pledge System / Provision Point Mechanism, launched in August 2009, that facilitates musicians reaching out to their fan-base to financially contribute to upcoming recordings or other musical projects...

, titled Invisible. The Loudest Engine appeared on both the UK Albums Chart
UK Albums Chart
The UK Albums Chart is a list of albums ranked by physical and digital sales in the United Kingdom. It is compiled every week by The Official Charts Company and broadcast on a Sunday on BBC Radio 1 , and published in Music Week magazine and on the OCC website .To qualify for the UK albums chart...

 and the Australian Albums Chart
ARIA Charts
The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...

.

Background

Howling Bells wrote most of the material for The Loudest Engine, while they were on the road supporting Coldplay
Coldplay
Coldplay are a British alternative rock band formed in 1996 by lead vocalist Chris Martin and lead guitarist Jonny Buckland at University College London. After they formed Pectoralz, Guy Berryman joined the group as a bassist and they changed their name to Starfish. Will Champion joined as a...

 in May and June 2009. The band returned to Australia later that year and rented a house in Valla Beach
Valla, New South Wales
Valla is a village in the Nambucca Valley, on the mid north coast of New South Wales, Australia. The name was chosen to match that of the British residence of nineteenth century diplomat Andrew Buchanan.-History:...

 to use as a rehearsal space for their new material. Although the band expressed that the album was very much a communal songwriting process with input from drummer Glenn Moule, bass guitarist Brendan Picchio, and guitarist Joel Stein, Joel's sister Juanita Stein was recognised for writing most of the song lyrics on the album. "The Loudest Engine" (the title track) was written about the tour bus that the band used while they toured Europe with Mercury Rev
Mercury Rev
Mercury Rev is an American alternative rock group, that formed in the late 1980s in Buffalo, New York. Original personnel were David Baker , Jonathan Donahue , Sean Mackowiak, a.k.a...

 in 2008. Juanita referred to The Loudest Engine as a modern psychedelic record, and one that was more folk and rock than their previous two releases, but which felt like a continuation of their first record, Howling Bells
Howling Bells (Album)
Howling Bells is the self-titled debut album of London-based Australian indie rock band Howling Bells. The album was released through Bella Union in the United Kingdom on 8 May 2006...

.

On three separate occasions in 2006 and 2007, Howling Bells appeared as the opening support act for The Killers. They connected well with all members of the band, but especially with bassist Mark Stoermer. He and members of Howling Bells discovered that they shared a similar taste in books, film, and music. At the time that the band considered potential producers for the album, Stoermer proposed to Howling Bells the idea that he produce it. The band members liked the concept of a fellow musician as the acting producer, so they agreed. It was Stoermer's first experience as a record producer.

Howling Bells expected the album to be released in 2010, but the record label(s) that the group was previously signed to, which included the UK-based Independiente, preferred the band to write material that it did not so desire. This forced Howling Bells to relinquish from all five of its label partners and proceed to record without being signed to a record label.

Production & Invisible EP

Recording sessions for The Loudest Engine began in September 2010 at The Killers' Battle Born Studios, in Las Vegas. The album was recorded with a Studer
Studer
Studer is a Swiss manufacturer of professional audio equipment, founded in Zurich in 1948 by Willi Studer. It is known primarily for the design and manufacture of analog tape recorders and mixing consoles. Studer also produce other technology solutions, such as telephony management systems and...

 A820 2" 24-track reel-to-reel
Reel-to-reel audio tape recording
Reel-to-reel, open reel tape recording is the form of magnetic tape audio recording in which the recording medium is held on a reel, rather than being securely contained within a cassette....

 analouge tape machine. After Joel insisted that the album be recorded to tape, Stoermer sought and acquired the recording unit. The band decided to not record anything that they could not perform live, referring to their last album Radio Wars
Radio Wars (album)
Radio Wars is the second studio album by London-based Australian indie rock band Howling Bells. It was released through Independiente in the United Kingdom on 2 March 2009 to mixed reviews...

, which was very electronically oriented. Members of the band stated that they had a lot more freedom than ever before in the studio, which is one of the reasons they chose Stoermer as a producer. They knew as a musician that he understood the importance of letting a band just play music instead of pressuring them to push their instrument or sound elsewhere.
While not recording, the band members often ventured onto The Strip
Las Vegas Strip
The Las Vegas Strip is an approximately stretch of Las Vegas Boulevard in Clark County, Nevada; adjacent to, but outside the city limits of Las Vegas proper. The Strip lies within the unincorporated townships of Paradise and Winchester...

, but they also made an effort to experience Las Vegas as locals rather than merely a tourist destination. Howling Bells believed that their Las Vegas surroundings infused the spirit and the ambience of the desert and very much affected the outcome of the music. They spent time jamming on Doors
The Doors
The Doors were an American rock band formed in 1965 in Los Angeles, California, with vocalist Jim Morrison, keyboardist Ray Manzarek, drummer John Densmore, and guitarist Robby Krieger...

 and John Lennon
John Lennon
John Winston Lennon, MBE was an English musician and singer-songwriter who rose to worldwide fame as one of the founding members of The Beatles, one of the most commercially successful and critically acclaimed acts in the history of popular music...

 songs, whereupon Stoermer joined them, sometimes filling in on drums. Stoermer also brought his collection of Hitchcock
Alfred Hitchcock
Sir Alfred Joseph Hitchcock, KBE was a British film director and producer. He pioneered many techniques in the suspense and psychological thriller genres. After a successful career in British cinema in both silent films and early talkies, Hitchcock moved to Hollywood...

 and cult films into the studio late at night and entertained the band with the old movies.

Photography for The Loudest Engine was by Heather Hyte, a friend of Stoermer's who had spent a lot of time with Howling Bells in Las Vegas. At the end of the recording sessions, the band asked her to take pictures of them in the desert. She also did post-production work and embellished the photos with an array of psychedelic colors. The album was mixed by Robert Root at Battle Born Studios, and was mastered by Greg Calbi at Sterling Sound, in New York. In 2011, Howling Bells were for the first time under contract to a single record label, after they signed with the UK-based Cooking Vinyl
Cooking Vinyl
Cooking Vinyl is a UK-based independent record company, founded in 1986. Its original orientation was toward contemporary folk music—notably Billy Bragg, and Michelle Shocked's Texas Campfire Tapes, recorded on a Sony Walkman, one of its first releases...

.

Invisible EP
Prior to the release of The Loudest Engine, Howling Bells released a downloadable EP issued through PledgeMusic
Pledgemusic
PledgeMusic is an online Direct-to-Fan / Fan-funded music platform utilising a Threshold Pledge System / Provision Point Mechanism, launched in August 2009, that facilitates musicians reaching out to their fan-base to financially contribute to upcoming recordings or other musical projects...

, dubbed Invisible. It contained four audio tracks plus a short behind the scenes video of the band's recording sessions in Las Vegas. Two of the tracks, "Invisible" and "Arrows", were included on The Loudest Engine. The latter, a demo recorded in a house in Sydney, was included on the Australian release only. The two other tracks were "Midnight Cowboy" and "Crossroads", a demo recorded at GFI Studios, in Ontario, New York
Ontario, New York
Ontario is a town in the northwest corner of Wayne County, New York, United States. The population was 9,778 at the 2000 census, and 10,136 at the 2010 census. The town is named after the Great Lake on its northern border.- History :...

 during the Viva la Vida Tour
Viva la Vida Tour
Viva la Vida Tour was the fourth concert tour by English band Coldplay. The tour was in support their fourth studio album Viva la Vida or Death and All His Friends. The tour was a massive commercial and critical success visiting Europe, Asia, the Americas and Australasia...

. Invisible was released on 9 May 2011, on the last night of a short three-date stint of the UK to promote the EP.

Singles

The first single issued from The Loudest Engine, was "Into the Sky" (July 2011). Juanita wrote the lyrics herself while in Sydney, about someone close to her that she missed who was constantly travelling. The instrumentation for the single originated when Juanita created a guitar riff and played it to Picchio, at which point he composed the bass parts. Lindsay McDougall
Lindsay McDougall
Lindsay "The Doctor" McDougall is an Australian radio presenter for national youth network Triple J and guitarist in Australian punk rock band Frenzal Rhomb.- Frenzal Rhomb :...

, guitarist for Frenzal Rhomb
Frenzal Rhomb
Frenzal Rhomb are an Australian punk rock band which formed in 1992 with mainstay Jason Whalley on lead vocals and rhythm guitar. In 1996, Lindsay McDougall joined the line-up on lead guitar and backing vocals. Two of the group's albums have peaked into the top 20 on the ARIA Albums Chart, A...

 and Triple J
Triple J
triple j is a nationally networked Australian radio station intended to appeal to listeners between the ages of 18 and 30. The government-funded station is a division of the Australian Broadcasting Corporation...

 radio presenter, noted to Juanita as he interviewed her for his radio show, that the song's bass line resembled that of "The Peter Gunn
Peter Gunn
Peter Gunn is an American private eye television series which aired on the NBC and later ABC television networks from 1958 to 1961. The show's creator was Blake Edwards...

 Theme". The accompanying music video was directed by Ollie Murray, and filmed at a studio in North London in July 2011.

Release and reception

The Loudest Engine was first released on 9 September 2011 in Australia. Howling Bells played a six-city tour of the UK to support the album. The second week of its release, the album appeared inside the Top 30 on the UK Indie Chart
UK Indie Chart
The UK Independent Chart or Indie Chart is a chart of the best-selling independent record releases in the UK.- History :In the wake of punk, small record labels began to spring up, as an outlet for artists that were unwilling to sign contracts with major record companies, or were not considered...

, and just outside the Top 150 on the regular UK Albums Chart
UK Albums Chart
The UK Albums Chart is a list of albums ranked by physical and digital sales in the United Kingdom. It is compiled every week by The Official Charts Company and broadcast on a Sunday on BBC Radio 1 , and published in Music Week magazine and on the OCC website .To qualify for the UK albums chart...

. It appeared on the Australian Albums Chart
ARIA Charts
The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...

, in the physical release category just inside the Top 100.

The Loudest Engine received mixed reviews from music critics. Upon its release, Chris Phillips from the Live at the Vault show on BRfm 97.3 called it one of the best albums of the year. Luke McNaney of The Music Fix rated it 8/10 and praised the album, using terms like "swooning melodies", "beguilingly sexy rock", and "prowling guitars". He appreciated the final third of the album the most, and declared "the band have proved their belltower remains a den of intoxicating noise." Scott Causer of Contactmusic rated it 7/10 and expected to hear Stoermer produce an album full of indie anthem pop songs, similar to those of The Killers, but was surprised to instead hear a darker creation. He ended his review by stating that "Howling Bells are one of the most interesting bands in the world right now and should be cherished as such." Tom O'Donovan of V Music acknowledged that Juanita stood out from her female-fronted counterparts and praised her vocal capacity for many different ranges. He referred to The Loudest Engine as "a promising record displaying a real maturity." Denis Semchenko of Rave Magazine rated the album 3.5/5 and noted that the opening track "Charlatan" and lead single "Into the Sky" were among the band's most distinguished guitar riffs yet, although he thought the album would have benefited from more stylistic diversity.

Chris Jones of The Line Of Best Fit said that "at times The Loudest Engine falls flat", but labelled it "periodically enjoyable nevertheless". He too cited "Charlatan" and "Into the Sky" amongst their strongest efforts to date, and credited "Don't Run" and "The Faith" as the most tuneful songs from the album. He designated it to be a strong EP's worth of material but felt that the album as a whole fell short. Jones concluded his review by stating "Howling Bells have more than earned our patience and show enough here to encourage its retention – the worry is whether they’re starting to run out of chances." Chris Lo of BBC Music
BBC Music
BBC Music is a team working in the department of Audio and Music Interactive at the BBC. Responsible for the BBC Music website - the portal site to music content across the BBC website....

 expressed positive feelings towards "The Wilderness" and "Invisible", but referred to "Gold Suns, White Guns" as a "Kate Bush
Kate Bush
Kate Bush is an English singer-songwriter, musician and record producer. Her eclectic musical style and idiosyncratic vocal style have made her one of the United Kingdom's most successful solo female performers of the past 30 years.In 1978, at the age of 19, Bush topped the UK Singles Chart...

-aping misstep", and claimed that overall the album felt "laboured and, at worst, contrived." He finished his review by asserting "Instead of capturing the essence of the dusty trail, on this album they are struggling just to avoid the middle of the road." Sophie Williams of Stereoboard liked the vibe of "The Loudest Engine" (the title track), but was another critic who mentioned that the album seemed flat, and adding that it felt "almost distant". In the end, she accused the band of "trying to be a genre they are not."

Track listing

Personnel

Howling Bells members
  • Juanita Stein – vocals, rhythm guitar
  • Joel Stein – lead guitar
  • Brendan Picchio – bass guitar
  • Glenn Moule – drums, percussion


Production
  • Mark Stoermer – producer
  • Robert Root – mixing engineer
    Mixing engineer
    A mix engineer is the person responsible for incorporating all the different recorded elements of music to make the final version of a song. These mixing professionals have many years of experience and training with audio equipment which has enabled them to master the art of audio mixing...

  • Greg Calbi – mastering engineer
    Mastering engineer
    A mastering engineer is one skilled in the practice of taking audio that has been previously mixed in either the analog or digital domain as mono, stereo, or multichannel formats and preparing it for use in distribution, whether by physical media such as a CD, vinyl record, or as some method of...

  • Luke Insect – design/illustration
  • Heather Hyte – photography


Charts and release history

Albums chart
Chart (2011) Peak position
Australian Albums Chart
ARIA Charts
The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...

96
UK Indie Chart
UK Indie Chart
The UK Independent Chart or Indie Chart is a chart of the best-selling independent record releases in the UK.- History :In the wake of punk, small record labels began to spring up, as an outlet for artists that were unwilling to sign contracts with major record companies, or were not considered...

27
UK Albums Chart
UK Albums Chart
The UK Albums Chart is a list of albums ranked by physical and digital sales in the United Kingdom. It is compiled every week by The Official Charts Company and broadcast on a Sunday on BBC Radio 1 , and published in Music Week magazine and on the OCC website .To qualify for the UK albums chart...

151


Release history
Country Date (2011) Label Format Catalogue No.
Australia 9 September Cooking Vinyl CD COOKCD546
New Zealand 12 September
UK
France 19 September
Germany 30 September
Italy 18 October


External links

  • The Loudest Engine at Discogs
    Discogs
    Discogs, short for discographies, is a website and database of information about audio recordings, including commercial releases, promotional releases, and bootleg or off-label releases. The Discogs servers, currently hosted under the domain name discogs.com, are owned by Zink Media, Inc., and are...

    at Xanthein
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