The Beijinger
Encyclopedia
The Beijinger is a free monthly listings and entertainment
Entertainment
Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...

 website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

 and magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 produced by True Run Media in Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

. Formerly called that's Beijing
That's Beijing
that's Beijing is a free monthly English magazine that covers art, cinema, music, nightlife, dining, and health in Beijing. Formerly produced by True Run Media, it was taken over by China Intercontinental Press in 2008 and is now very much a "state-owned" product in quality and editorial direction...

, it was launched in October 2001 and began as a print magazine under the auspices of Mark Kitto, the then publisher of that's Shanghai, and a succession of local publishers and government sponsors, including the Yangzhou Cultural Bureau, China Newsweek and China Intercontinental Press (CIP).

In 2006, Mark Kitto was ousted from the company by China Intercontinental Press (a commercial publishing venture under the State Council of Information) and that's Shanghai was taken over by the then Sales Manager and Finance Manager under the supervision of China Intercontinental Press. Under a separate ensuing agreement, True Run Media likewise came under the direct control of the China Intercontinental Press and continued to produce that's Beijing.

In August 2008, China Intercontinental Press made a move to assume the title and complete control of the production and sales
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....

 operations of that's beijing. The state owned publisher began publishing its own version of that's Beijing shortly thereafter. True Run Media was thus compelled to relaunch the magazine as the Beijinger and continued publishing uninterrupted (the website formerly known as "www.thatsbj.com" was renamed "www.thebeijinger.com" a few months prior to this in anticipation of CIP's inevitable move).

Today True Run Media continues to produce www.thebeijinger.com and the Beijinger under a publishing arrangement with the Yunnan
Yunnan
Yunnan is a province of the People's Republic of China, located in the far southwest of the country spanning approximately and with a population of 45.7 million . The capital of the province is Kunming. The province borders Burma, Laos, and Vietnam.Yunnan is situated in a mountainous area, with...

-based title "Ecological Economy." At the time of writing, the website had over 116,000 registered users and averages over 11,000 unique visits daily. The print magazine has a monthly circulation of over 40,000 copies and is distributed for free at over 800 venues around Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

.

True Run Media also produces BeijingKids magazine (www.beijing-kids.com) and website, Agenda magazine and website, as well as the Immersion Guides line of guidebook
GUIdebook
GUIdebook is a website that contains screenshots of computer software.It shows a visual history of the software's user interface. It includes operating systems like Mac OS and Windows, desktop environments like GNOME and KDE, portable operating systems like Newton OS and Windows CE, and...

s (e.g. The Insider's Guide to Beijing) and other products.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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