The Barbarian Group
Encyclopedia
The Barbarian Group is an interactive marketing
firm founded in Boston
, but currently headquartered in New York
, with offices in Boston
and San Francisco. Founded in 2001, the company reportedly works with traditional agencies and clients on the development of ordinary and viral web marketing. Past projects include the Subservient Chicken for Burger King
, AnyFilms for Samsung
, and the Beer
Cannon
for Milwaukee's Best. The company's client list includes Goodby Silverstein & Partners
, Margeotes Fertitta Powell, Arnold Worldwide
, Crispin Porter and Bogusky, Young & Rubicam
, and Wieden+Kennedy
. In late 2009, the company sold a majority stake to Cheil Worldwide.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
firm founded in Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, but currently headquartered in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, with offices in Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
and San Francisco. Founded in 2001, the company reportedly works with traditional agencies and clients on the development of ordinary and viral web marketing. Past projects include the Subservient Chicken for Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
, AnyFilms for Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
, and the Beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
Cannon
Cannon
A cannon is any piece of artillery that uses gunpowder or other usually explosive-based propellents to launch a projectile. Cannon vary in caliber, range, mobility, rate of fire, angle of fire, and firepower; different forms of cannon combine and balance these attributes in varying degrees,...
for Milwaukee's Best. The company's client list includes Goodby Silverstein & Partners
Goodby Silverstein & Partners
Goodby, Silverstein & Partners is an advertising agency based in San Francisco. Their client list includes Got Milk?, Chevrolet, Hewlett-Packard, Frito-Lay, Sprint, Yahoo!, Nintendo, the National Basketball Association, Netflix, Adobe, Sonic Drive-In, Corona Light, Modelo, BevMo!, Dickies, TD...
, Margeotes Fertitta Powell, Arnold Worldwide
Arnold Worldwide
Arnold Worldwide is an advertising agency headquartered in Boston, Massachusetts. The agency has 15 offices in 12 countries, including Amsterdam, Boston, Lisbon, London, Madrid, Melbourne, Mexico City, Milan, New York, Prague, São Paulo, Shanghai, Sydney, Toronto and Washington DC...
, Crispin Porter and Bogusky, Young & Rubicam
Young & Rubicam
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...
, and Wieden+Kennedy
Wieden+Kennedy
Wieden+Kennedy is an independently owned American advertising agency best known for its work for Nike...
. In late 2009, the company sold a majority stake to Cheil Worldwide.