The Alphaville Herald
Encyclopedia
The Alphaville Herald is a newspaper covering virtual worlds, founded by Northwestern University
Northwestern University
Northwestern University is a private research university in Evanston and Chicago, Illinois, USA. Northwestern has eleven undergraduate, graduate, and professional schools offering 124 undergraduate degrees and 145 graduate and professional degrees....

 philosophy professor Peter Ludlow
Peter Ludlow
Peter Ludlow , who also writes under the name Urizenus Sklar, is a professor of philosophy at Northwestern University. Before moving to Northwestern, Ludlow taught at University of Toronto, the University of Michigan, and the State University of New York at Stony Brook...

 (known by his pseudonym Urizenus Sklar) on October 23, 2003.

It was originally a newspaper for the Alphaville server of The Sims Online
The Sims Online
The Sims Online was a massively multiplayer online variation on Maxis's highly popular computer game The Sims. It was published by Electronic Arts and released on December 17, 2002 for Microsoft Windows. In March 2007, EA announced that the product would be re-branded as EA-Land and major...

, where Ludlow used the avatar Urizenus Sklar. Its stories uncovered in-game scams and cyber-prostitution, and highlighted Electronic Arts
Electronic Arts
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...

' indifference to the negative consequences of their game. EA terminated Ludlow's account, which made international headlines, and the newspaper migrated to another virtual world, Second Life
Second Life
Second Life is an online virtual world developed by Linden Lab. It was launched on June 23, 2003. A number of free client programs, or Viewers, enable Second Life users, called Residents, to interact with each other through avatars...

, in June 2004. Sklar (Ludlow) is currently a Contributing Editor, while the avatar Pixeleen Mistral, revealed by Ludlow in 2010 to be Internet pioneer Mark P. McCahill
Mark P. McCahill
Mark P. McCahill is an American programmer who has been involved in developing and popularizing a number of Internet technologies since the late 1980s....

, is the newspaper's Managing Editor.

For some time, the newspaper was known as The Second Life Herald.

Literature

  • Peter Ludlow
    Peter Ludlow
    Peter Ludlow , who also writes under the name Urizenus Sklar, is a professor of philosophy at Northwestern University. Before moving to Northwestern, Ludlow taught at University of Toronto, the University of Michigan, and the State University of New York at Stony Brook...

     and Mark Wallace, The Second Life Herald: The Virtual Tabloid that Witnessed the Dawn of the Metaverse, MIT Press
    MIT Press
    The MIT Press is a university press affiliated with the Massachusetts Institute of Technology in Cambridge, Massachusetts .-History:...

    , 2007, ISBN 978-0262122948
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