Texan bar
Encyclopedia
Texan was a nougat
Nougat
Nougat is a variety of similar traditional confectioneries made with sugar and/or honey, roasted nuts , and sometimes chopped candied fruit. The consistency of nougat can range from soft and chewy to hard and crunchy depending on its composition, and it is used in a variety of candy bars and...

/toffee
Toffee
Toffee is a confection made by caramelizing sugar or molasses along with butter, and occasionally flour. The mixture is heated until its temperature reaches the hard crack stage of 300 to 310 °F...

 bar covered with chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

, manufactured during the 1970s and 1980s. It was withdrawn from sale in the 1980s but was briefly re-launched as a limited edition
Limited Edition candy
Limited Edition candy is specialized candy manufactured for a limited time period, typically eight to twelve weeks. Limited-edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited-edition candy varieties had been marketed.Hershey's Dark Kisses , Kit Kat...

 by Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

in 2005 during a wave of sweet-related nostalgia.

The advertisements for the Texan showed a cartoon cowboy, who was captured and tied to a stake. When asked if he had a last request he was given a Texan bar which took him a long time to eat, meanwhile the bandits fell asleep ensuring his escape. The cowboy's catchphrase was "A Man's gotta chew what a Man's gotta chew", also "Sure is a mighty chew!".

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