TestFreaks
Encyclopedia
The website TestFreaks is a review site
launched in Sweden
in 2007, in several different languages. The United States
site was also launched in 2007. The commercial headquarters are in Stockholm
, Sweden. It allows users to read reviews and compare prices of a wide range of products.
, Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson. Northzone an investor in PriceRunner also invested in TestFreaks.
Every product is assigned a FreakScore that is calculated with an algorithm that factors things such as the age of the product and when each review was written. It also puts different weight on different sources, e.g if cNet
or HowStuffWorks
has reviewed a product and rated it 10 out of 10 that will impact the FreakScore.
Review site
A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site...
launched in Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
in 2007, in several different languages. The United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
site was also launched in 2007. The commercial headquarters are in Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...
, Sweden. It allows users to read reviews and compare prices of a wide range of products.
History
TestFreaks was launched in 2007 by former Founders of PriceRunnerPriceRunner
The website PriceRunner is a price comparison service launched in Sweden in 1999, and since bought by ValueClick. It allows users to compare prices on a range of products...
, Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson. Northzone an investor in PriceRunner also invested in TestFreaks.
Every product is assigned a FreakScore that is calculated with an algorithm that factors things such as the age of the product and when each review was written. It also puts different weight on different sources, e.g if cNet
CNET
CNET is a tech media website that publishes news articles, blogs, and podcasts on technology and consumer electronics. Originally founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through CNET Networks' acquisition...
or HowStuffWorks
HowStuffWorks
HowStuffWorks is a commercial edutainment website that was founded by Marshall Brain with the goal of giving its target audience an insight into the way in which many things work. The site uses various media in its effort to explain complex concepts, terminology and mechanisms, including...
has reviewed a product and rated it 10 out of 10 that will impact the FreakScore.