Tender Vittles
Encyclopedia
Tender Vittles is a brand of cat food
manufactured by Nestlé
under the Purina name. The cat food was previously made by Ralston Purina Company
, which was purchased by Nestlé.
It was one of the first to bridge the gap between wet, canned cat
food, and dry, bagged cat food, being a bit moist and sealed in a vacuum pouch.
Tender Vittles was the # 1 brand of cat food in the United States with sales in excess of $ 100 million dollars per year.
Tender Vittles commercials were shown daily throughout the United States and normally had the submissive cat owner trying to feed their finicky cat, unsuccessfully until they gave them Tender Vittles. These funny commercials can be viewed on You tube. In addition, Tender Vittles memorabilia
can be found selling on eBay.
As of March 2007, the Tender Vittles product line has been discontinued in the United States. It was discontinued because the semi-moist food, with high sugar and salt content, caused health problems for cats.
Cat food
Cat food is food intended for consumption by cats.As with all species, cats have requirements for specific dietary nutrients, rather than ingredients. Certain nutrients, including many vitamins and amino acids, are degraded by the temperatures, pressures and chemical treatments used during...
manufactured by Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
under the Purina name. The cat food was previously made by Ralston Purina Company
Ralston Purina Company
Nestlé Purina PetCare Company is the pet food division of Swiss-based Nestlé S.A., following its acquisition of the American Ralston Purina Company on December 12, 2001 and subsequent merger with Nestlé's Friskies PetCare Company. As a wholly owned subsidiary, it is headquartered at the General...
, which was purchased by Nestlé.
It was one of the first to bridge the gap between wet, canned cat
Cat
The cat , also known as the domestic cat or housecat to distinguish it from other felids and felines, is a small, usually furry, domesticated, carnivorous mammal that is valued by humans for its companionship and for its ability to hunt vermin and household pests...
food, and dry, bagged cat food, being a bit moist and sealed in a vacuum pouch.
Tender Vittles was the # 1 brand of cat food in the United States with sales in excess of $ 100 million dollars per year.
Tender Vittles commercials were shown daily throughout the United States and normally had the submissive cat owner trying to feed their finicky cat, unsuccessfully until they gave them Tender Vittles. These funny commercials can be viewed on You tube. In addition, Tender Vittles memorabilia
can be found selling on eBay.
As of March 2007, the Tender Vittles product line has been discontinued in the United States. It was discontinued because the semi-moist food, with high sugar and salt content, caused health problems for cats.