Technology alignment
Encyclopedia
Business and technology alignment, or just technology alignment, corrects terminology and assumptions used in business to better match those of technology and standards anticipated in the technology strategy
Technology strategy
A Technology strategy is a particular generation of an organization's overall objective, principles and tactics relating to the technologies that the organization uses. Such strategies primarily focus on the technologies themselves and in some cases the people who directly manage those technologies...

 and so-called technology roadmap
Technology roadmap
A technology roadmap is a plan that matches short-term and long-term goals with specific technology solutions to help meet those goals. It is a plan that applies to a new product or process, or to an emerging technology. Developing a roadmap has three major uses...

s.

Changes terminology

When technology is changing very rapidly in an industry, the aligning of business terms to the distinctions that the technology requires tends to dominate any enterprise taxonomy development effort. In such circumstances, consultant
Consultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...

s or specific technology training is usually required, as the organization lacks the internal skills or experience with the technologies that it expects to be using soon.

Example: government

In government
Government
Government refers to the legislators, administrators, and arbitrators in the administrative bureaucracy who control a state at a given time, and to the system of government by which they are organized...

, for example, citizen use of the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 and the increased availability of teleworkers has presented special challenges and opportunities, typically called "e-government". At the same time, internal operational efficiencies have become more of a priority due to rising competition between jurisdictions. Often the first step is to limit the number of different departments or agencies involved. By "consolidating the technology operations of 91 state agencies into the Virginia Information Technology Agency, the State of Virginia estimates an eventual savings of nearly $100 million a year." - http://cpr.ca.gov/report/cprrpt/issrec/stops/it/so01.htm#6b

"Similarly, the U.S. National Performance Review recommended a data processing consolidation and modernization initiative citing industry experience suggesting operational savings of between 30% and 50%." - http://cpr.ca.gov/report/cprrpt/issrec/stops/it/so01.htm#7b

While "California is the cradle of the information technology industry" its own state government claims that "collaborative exploration and exploitation of emerging technologies is extremely rare within state government", accordingly it seeks to "improve customer relationships
Customer relationship management
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...

 through online services." However such efforts tend to rely very much on driving personalities and leadership
Leadership
Leadership has been described as the “process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task". Other in-depth definitions of leadership have also emerged.-Theories:...

. After one resignation, the state "lost the vision and executive sponsorship that contributed to its success and the national recognition of California's emerging eGovernment activities." This is a major problem in all technology alignment.

In Canada, a similar nationwide effort called Service Canada
Service Canada
Service Canada is part of a Government of Canada-wide service transformation initiative aimed at responding to Canadians' expressed desire for better, more responsive, less cluttered service from Canadian governments...

 has similar goals, and has run into similar problems: "The big complaints are that departments fight over their turf and are organized to serve the bureaucracy, not Canadians. They don’t share data
Data dictionary
A data dictionary, or metadata repository, as defined in the IBM Dictionary of Computing, is a "centralized repository of information about data such as meaning, relationships to other data, origin, usage, and format." The term may have one of several closely related meanings pertaining to...

, information, common infrastructure
Information Infrastructure
An information infrastructure is defined by Hanseth as "a shared, evolving, open, standardized, and heterogeneous installed base" and by Pironti as all of the people, processes, procedures, tools, facilities, and technology which supports the creation, use, transport, storage, and destruction of...

, technology
Information technology
Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications...

 or integrate their business process
Business process
A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product for a particular customer or customers...

es. Senior bureaucrats are often accused of being out of touch with the needs of Canadians." - http://openpolitics.ca/Service+Canada The government claims that it "is expected to save C$3 billion over five years by automating manual operations, consolidating call centre
Call centre
A call centre or call center is a centralised office used for the purpose of receiving and transmitting a large volume of requests by telephone. A call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outgoing calls for telemarketing,...

s and reducing overpayments in Canada Pension Plan
Canada Pension Plan
The Canada Pension Plan is a contributory, earnings-related social insurance program. It forms one of the two major components of Canada's public retirement income system, the other component being Old Age Security...

 and employment service." It "will need to spend about C$500 million for technology, consolidate or move offices and retrain the thousands of workers whose jobs were eliminated by automation."

When, as in California or Canada, new leadership and massive change to operations is required, technology alignment may simply excuse a massive business process reengineering
Business process reengineering
Business process re-engineering is the analysis and design of workflows and processes within an organization.According to Davenport a business process is a set of logically related tasks performed to achieve a defined business outcome....

 and downsizing exercise. This too is a common situation in technology alignment: using the fact of new technology as a pretext for other large changes.

However, as with all such exercises, there are claims that better service will result, by (in Canada) "opening new offices and creating more front-line jobs in local communities" or (in California) "a 20% reduction in the workforce performing shared services" and of "nearly 9,000 state employees... about 3,600 are engaged in common core functions. An eventual 20% reduction in this workforce segment is possible through attrition when phased in over 5 years." - http://cpr.ca.gov/report/cprrpt/issrec/stops/it/so01.htm#69b

These claims also are fairly typical: despite a longstanding admission among experts that there is a "productivity paradox
Productivity paradox
The productivity paradox was analyzed and popularized in a widely-cited article by Erik Brynjolfsson, which noted the apparent contradiction between the remarkable advances in computer power and the relatively slow growth of productivity at the level of the whole economy, individual firms and many...

", the introduction of new information technology and more automated work processes are always assumed to be "more efficient" than what they replace. Accordingly, technology alignment is probably not a passing fad, but, seems to be driven by factors built into business and technology culture.

Sources

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