Technologic
Encyclopedia
"Technologic" is a song by French
duo Daft Punk
from the album Human After All. It was released as the second single on June 14, 2005. The music video
for "Technologic" was directed by Daft Punk.
A portion of the vocals were altered and used in the Busta Rhymes
single "Touch It
", produced by Swizz Beatz
. In a remix of "Touch It" the lines touch it, bring it, pay it, watch it, turn it, leave it, start, format it were sung by rap artist Missy Elliott
. Additionally, the music video for "Touch It" shows a group of young cheerleaders doing a routine while chanting the same line.
Elements of both "Technologic" and "Touch It" are featured in Daft Punk's live album Alive 2007
. The repeated line "fuck
it" was also integrated in the Alive 2007 tour, beginning in Daft Punk's live show at Bercy
in Paris.
for "Technologic" is the third directed by Daft Punk, following "Fresh" and "Robot Rock
". The video features the duo on a pyramid-themed stage playing the bass guitars shown in the single cover. The lyrics flash as individual words of text on a television monitor set on the stage. The video features a robot character that appears to chant the lyrics of the song. The character is situated in front of the flashing screen between the two Daft Punk members and later appears in a darkened room watching itself on television. The robot was created by Tony Gardner
and his team at Alterian, Inc. The music video is included in the CD
/DVD
edition of the album Musique Vol. 1 1993–2005.
The pyramid design used in the video is similar to the scheme used in Daft Punk's live performances during the Alive 2006/2007
tour. The flashing lyrical text is integrated with the live version of "Technologic" on a large LED
display utilized for their shows. Guy-Manuel de Homem-Christo
stated, "In the 'Technologic' video, this little robot [is] in the pyramid and we thought it would be funny to have the two of us in the bigger pyramid."
The song was featured in an iPod
advertisement shown in the summer of 2005. It was also featured in an ad for the Motorola
E398 mobile-phone, aired in early 2005 in Brazil
. Additionally, the song was featured in an episode of The O.C.
. Recently it is used in the 2009 Lincoln MKS
commercial, and in a series of TV ads for the Alfa Romeo MiTo
. It is a playable track on the iPhone OS
games Tap Tap Revenge
and Tap Tap Dance, and was sampled for the video game DJ Hero
. In an episode of the TV show America's Best Dance Crew
, crew Kaba Modern
performed to a master mix of this song on February 7, 2008.
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
duo Daft Punk
Daft Punk
Daft Punk are an electronic music duo consisting of French musicians Guy-Manuel de Homem-Christo and Thomas Bangalter . Daft Punk reached significant popularity in the late 1990s house movement in France and met with continued success in the years following, combining elements of house with synthpop...
from the album Human After All. It was released as the second single on June 14, 2005. The music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
for "Technologic" was directed by Daft Punk.
Composition
The song features an electronically transposed voice chanting technological commands. For example, "Plug it, play it, burn it, rip it, drag it, drop it, zip, unzip it" are spoken in rhythm to a beat. "Technologic" uses the word it exactly 350 times.A portion of the vocals were altered and used in the Busta Rhymes
Busta Rhymes
Trevor Tahiem Smith, Jr., better known by his stage name Busta Rhymes ,Smith is an American rapper, producer and actor. Chuck D of Public Enemy gave him the alias Busta Rhymes after NFL wide receiver George "Buster" Rhymes...
single "Touch It
Touch It
"Touch It" is a rap/hip-hop song by Busta Rhymes which contains a sample from "Technologic" by the electronic band Daft Punk. Released as an official single on May 13, 2006, it was the first single from Rhymes' Aftermath/Interscope debut, The Big Bang...
", produced by Swizz Beatz
Swizz Beatz
Kasseem Dean , better known by his stage name, Swizz Beatz, is an American record producer, DJ, rapper and painter. At the age of 17, he gained attention in the hip-hop world through his friendship with rapper DMX. Grady Spivey and rapper Cassidy helped launch his label Full Surface Records...
. In a remix of "Touch It" the lines touch it, bring it, pay it, watch it, turn it, leave it, start, format it were sung by rap artist Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...
. Additionally, the music video for "Touch It" shows a group of young cheerleaders doing a routine while chanting the same line.
Elements of both "Technologic" and "Touch It" are featured in Daft Punk's live album Alive 2007
Alive 2007
Alive 2007 is a live album by Daft Punk, first released on November 19, 2007. It is the second album recorded live by the duo, following Alive 1997...
. The repeated line "fuck
Fuck
"Fuck" is an English word that is generally considered obscene which, in its most literal meaning, refers to the act of sexual intercourse. By extension it may be used to negatively characterize anything that can be dismissed, disdained, defiled, or destroyed."Fuck" can be used as a verb, adverb,...
it" was also integrated in the Alive 2007 tour, beginning in Daft Punk's live show at Bercy
Palais Omnisports de Paris-Bercy
Opened in 1984, Palais Omnisports de Paris-Bercy, often abbreviated as POPB or Bercy, is an indoor sports arena on boulevard de Bercy located in the 12th arrondissement of Paris...
in Paris.
Music video and other media
The music videoMusic video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
for "Technologic" is the third directed by Daft Punk, following "Fresh" and "Robot Rock
Robot Rock (song)
"Robot Rock" is the first single from Daft Punk's 2005 album Human After All. Whilst the single reached a moderately high chart position, many critics found the song overly repetitive...
". The video features the duo on a pyramid-themed stage playing the bass guitars shown in the single cover. The lyrics flash as individual words of text on a television monitor set on the stage. The video features a robot character that appears to chant the lyrics of the song. The character is situated in front of the flashing screen between the two Daft Punk members and later appears in a darkened room watching itself on television. The robot was created by Tony Gardner
Tony Gardner (designer)
Tony Gardner is an American makeup and special effects designer. He has been involved in films Zombieland, 127 Hours, Hairspray, The Addams Family, Seed of Chucky, Shallow Hal and There's Something About Mary...
and his team at Alterian, Inc. The music video is included in the CD
Compact Disc
The Compact Disc is an optical disc used to store digital data. It was originally developed to store and playback sound recordings exclusively, but later expanded to encompass data storage , write-once audio and data storage , rewritable media , Video Compact Discs , Super Video Compact Discs ,...
/DVD
DVD-Video
DVD-Video is a consumer video format used to store digital video on DVD discs, and is currently the dominant consumer video format in Asia, North America, Europe, and Australia. Discs using the DVD-Video specification require a DVD drive and a MPEG-2 decoder...
edition of the album Musique Vol. 1 1993–2005.
The pyramid design used in the video is similar to the scheme used in Daft Punk's live performances during the Alive 2006/2007
Alive 2006/2007
Alive 2006/2007 was a concert tour by French electronic music duo Daft Punk, their first tour as a group since 1997. While the 2006 concerts were not given a formal title, the 2007 performances were advertised as "Alive 2007". The 2006 performances and 2007 tour as a whole was later retroactively...
tour. The flashing lyrical text is integrated with the live version of "Technologic" on a large LED
Light-emitting diode
A light-emitting diode is a semiconductor light source. LEDs are used as indicator lamps in many devices and are increasingly used for other lighting...
display utilized for their shows. Guy-Manuel de Homem-Christo
Guy-Manuel de Homem-Christo
Guillaume Emmanuel "Guy-Manuel" de Homem-Christo; is a founding member of the French house music duo Daft Punk, along with Thomas Bangalter. He has also produced several works from his record label Crydamoure with label co-owner Éric Chedeville. He and Chedeville formed the musical duo Le Knight...
stated, "In the 'Technologic' video, this little robot [is] in the pyramid and we thought it would be funny to have the two of us in the bigger pyramid."
The song was featured in an iPod
IPod
iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...
advertisement shown in the summer of 2005. It was also featured in an ad for the Motorola
Motorola
Motorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois, which was eventually divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011, after losing $4.3 billion from 2007 to 2009...
E398 mobile-phone, aired in early 2005 in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
. Additionally, the song was featured in an episode of The O.C.
The O.C.
The O.C. is an American teen drama television series that originally aired on the Fox television network in the United States from August 5, 2003, to February 21, 2007, running a total of four seasons...
. Recently it is used in the 2009 Lincoln MKS
Lincoln MKS
The Lincoln MKS is a full-size luxury sedan from the Lincoln division of the Ford Motor Company. The MKS first appeared in concept form at the North American International Auto Show in January 2006 with the production version, a 2009 model, appearing later at the Los Angeles International Auto...
commercial, and in a series of TV ads for the Alfa Romeo MiTo
Alfa Romeo MiTo
The Alfa Romeo MiTo is a three door sporty supermini officially introduced on June 19, 2008, at Castello Sforzesco in Milan, with an international introduction at the British Motor Show in 2008. The car was available in all Alfa's major markets in stages from July...
. It is a playable track on the iPhone OS
IPhone OS
iOS is Apple's mobile operating system. Originally developed for the iPhone, it has since been extended to support other Apple, Inc. devices such as the iPod Touch, iPad, and Apple TV. Apple, Inc. does not license iOS for installation on third-party hardware...
games Tap Tap Revenge
Tap Tap Revenge
Tap Tap is a series of rhythm games by Tapulous available for the iOS of which several versions, both purchasable and free, have been produced. The goal of the game is to tap each of the colored balls when they reach a line at the bottom of the screen. If the ball is hit on the beat, the player...
and Tap Tap Dance, and was sampled for the video game DJ Hero
DJ Hero
DJ Hero is a music video game, developed by FreeStyleGames and published by Activision as a rhythm game spin-off of the Guitar Hero franchise. It was released on October 27, 2009 in North America and on October 29, 2009 in Europe...
. In an episode of the TV show America's Best Dance Crew
America's Best Dance Crew
America's Best Dance Crew, often abbreviated as ABDC, is an American competitive dance reality television series that features street dance crews from the United States and around the world. It is produced by American Idol judge Randy Jackson and airs on MTV...
, crew Kaba Modern
Kaba Modern
Kaba Modern is a dance group originating from Irvine, California. Kaba Modern is a spin-off of the University of California, Irvine Filipino cultural club, Kababayan, which means "countrymen" in Tagalog. Created by Arnel Calvario in 1992, Kaba Modern began as dancers that performed the hip-hop...
performed to a master mix of this song on February 7, 2008.
Track listing
- CD 1 VSCDT1900
- "Technologic" (Radio EditRadio editIn music, a radio edit is a modification to make a song more suitable for airplay, whether it be adjusted for length, profanity, subject matter, instrumentation, or form...
) - "Technologic" (Basement JaxxBasement JaxxBasement Jaxx are a British electronic dance music duo from London, England consisting of Felix Buxton born 1971 and Simon Ratcliffe born 1 December 1969. They first rose to popularity in the late 1990s...
Kontrol Mixx)
- CD 2 VSCDX1900
- "Technologic"
- "Technologic" (VitalicVitalicVitalic is an electronic music artist. He was born in France and is of Spanish and Italian descent.-History:His first singles were released in 1996 and 1997, but were confined to the underground electronic music scene...
Remix) - "Technologic" (PeachesPeaches (musician)Merrill Beth Nisker , better known by her stage name Peaches, is a Canadian electronic musician and performance artist who lives in Berlin, Germany. Her songs are noted for disregarding traditional gender norms and their use of sexually explicit lyrics...
No Logic Remix) - "Technologic" (Video)
- 12" VST1900
- "Technologic"
- "Technologic" (Peaches No Logic Remix)
- "Technologic" (VitalicVitalicVitalic is an electronic music artist. He was born in France and is of Spanish and Italian descent.-History:His first singles were released in 1996 and 1997, but were confined to the underground electronic music scene...
Remix) - "Technologic" (Basement Jaxx Kontrol Mixx)
Chart positions
| Chart (2005/2008/2010) | Peak position |
|---|---|
| Belgian Singles Chart Ultratop 40 Ultratop 40 singles, often just Ultratop 40, is the weekly chart of best-selling singles in Wallonia and Brussels Capital Region, the french-speaking parts of Belgium. Its equivalent covering the Flanders region is Ultratop 50. Both charts are produced and published by the Ultratop organization... (Wallonia) |
15 |
| Swedish Singles Chart Sverigetopplistan Sverigetopplistan, earlier known as Topplistan and Hitlistan and other names, is since October 2007 the Swedish national record chart, based on sales data from Swedish Recording Industry Association .... |
29 |
| Swiss Singles Chart Swiss Music Charts The Swiss Music Charts are Switzerland's main music sales charts. The charts are a record of the highest-selling singles and albums in various genres in Switzerland.The Swiss Charts include:* Singles Top 75... |
63 |
External links
- Official Daft Punk website
- "Technologic" music video at official Daft Punk website