Tear sheet
Encyclopedia
In advertising
, a tear sheet is a page cut or torn from a publication to prove to the client that the advertisement was published. Media buying agencies are often required by clients to provide tear sheets along with a post analysis of any advertising campaign. The publishers of any periodical are legally required to provide a tear sheet upon request of any advertiser. With the emergence of online advertising tear sheets often now appear in the form of PDF, known as a "virtual tear sheet".
In finance, a tear sheet provides a one-page summary of a company or portfolio, containing current and historic information on the company such as market cap, sector, graph of historic share price. They can also be referred to as "Fund Fact Sheets" or "Ditos".
Tear sheets are also used by writers/photographers as proof that their article/photo was published.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, a tear sheet is a page cut or torn from a publication to prove to the client that the advertisement was published. Media buying agencies are often required by clients to provide tear sheets along with a post analysis of any advertising campaign. The publishers of any periodical are legally required to provide a tear sheet upon request of any advertiser. With the emergence of online advertising tear sheets often now appear in the form of PDF, known as a "virtual tear sheet".
In finance, a tear sheet provides a one-page summary of a company or portfolio, containing current and historic information on the company such as market cap, sector, graph of historic share price. They can also be referred to as "Fund Fact Sheets" or "Ditos".
Tear sheets are also used by writers/photographers as proof that their article/photo was published.
