Tea Forté - AbsoluteAstronomy.com

Tea Forté Inc. is an American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

tea company based in Concord, Massachusetts

Concord, Massachusetts

Concord is a town in Middlesex County, Massachusetts, in the United States. As of the 2010 census, the town population was 17,668. Although a small town, Concord is noted for its leading roles in American history and literature.-History:...

. The company was founded in 2003 by Peter Hewitt, an American product design

Product design

-Introduction:Product design is the process of creating a new product to be sold by a business or enterprise to its customers. It is concerned with the efficient and effective generation and development of ideas through a process that leads to new products.Product designers conceptualize and...

er and graduate from RISD. The company produces a highly stylized product line inspired by the Japanese tea ceremony

Japanese tea ceremony

The Japanese tea ceremony, also called the Way of Tea, is a Japanese cultural activity involving the ceremonial preparation and presentation of matcha, powdered green tea. In Japanese, it is called . The manner in which it is performed, or the art of its performance, is called...

, intended to "elevate a cup of tea into an extraordinary experience for all of your senses".

Product line

The basis of the product line is blended high-quality teas of which, in January 2010, there are 37 varieties including black, green, white, oolong

Oolong

Oolong is a traditional Chinese tea produced through a unique process including withering under the strong sun and oxidation before curling and twisting. Most oolong teas, especially those of fine quality, involve unique tea plant cultivars that are exclusively used for particular varieties...

and herbal. Available as individual servings, the tea is sold in pyramidal "silken" tea bags, or infusers, made and packaged in China

China

Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

. The tall, square pyramid design of the infuser is trademarked, following the tradition of a tetrahedral Japanese design which permits loose tea to swell as it steeps. These three-dimensional designs allow higher-quality "whole leaf" teas to be used than previously possible with traditional flat tea bags.

Tea Forté products are marketed as luxury items and sold at high-end retailers, gift shops, restaurants, spas and hotels worldwide. As explained by the Boston Business Journal, "Hewitt makes no excuses for the high-end bag he calls more of an 'idea' than a product." In 2007, the price ranged from $US1.00 to $US2.50 per bag, depending on packaging and the quantity purchased. The tea is also sold loose in canisters. Accessories are designed to complement the unique infusers, and include infuser-sized "tea trays," glass and ceramic teacups and teapots, a wooden presentation case, and serving trays.

A product endorsement by Oprah Winfrey

Oprah Winfrey

Oprah Winfrey is an American media proprietor, talk show host, actress, producer and philanthropist. Winfrey is best known for her self-titled, multi-award-winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986 to 2011...

, was featured in the October 2004 edition of O, The Oprah Magazine
O, The Oprah Magazine
O: The Oprah Magazine, sometimes simply abbreviated to O, is a monthly magazine founded by Oprah Winfrey and Hearst Corporation.-Overview:...

. A second endorsement for Tea Forté's KATI Tea Brewing System was chosen as one of Oprah's Favorite Things

Oprah's Favorite Things

"Oprah's Favorite Things" was an annual segment that appeared on The Oprah Winfrey Show from 2002 to 2010, with a one-year hiatus in 2009. In the segment, which was typically aired during the holiday season, Winfrey shared products with her audience that she felt were noteworthy or that would make...

in the 2011 edition of O, The Oprah Magazine
O, The Oprah Magazine
O: The Oprah Magazine, sometimes simply abbreviated to O, is a monthly magazine founded by Oprah Winfrey and Hearst Corporation.-Overview:...

as picked by Dr. Mehmet Oz.

In 2011, Tea Forté won the gold sofi award NASFT "Outstanding Food Gift" for Teas for the Heart. A heart shaped box filled with green teas to help raise awareness to champion WomenHeart, the national coalition for women with heart disease

Heart disease

Heart disease, cardiac disease or cardiopathy is an umbrella term for a variety of diseases affecting the heart. , it is the leading cause of death in the United States, England, Canada and Wales, accounting for 25.4% of the total deaths in the United States.-Types:-Coronary heart disease:Coronary...

.

Tea Forté's Blueberry Merlot, from the Herbal Retreat Collection won the award for Best Flavored Herbal tea blends in 2011 from the North American Tea Championship.

External links

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Product line

External links