Sunrise Radio (Yorkshire)
Encyclopedia
Sunrise Radio Yorkshire is an Asian
radio station in Bradford
, West Yorkshire
in the United Kingdom
.
to Bradford, Huddersfield
and Keighley
. A feed is also available world wide via the stations website. The station is also the first Asian radio station to link up with another station in another country, it recently partnered up with Rose FM 90 in Mirpur (Pakistan) to broadcast a daily show there.
The music policy consists of "Bollywood", "Lollywood", "Bhangra", "Asian Pop", "Qawalis" and "Ghazals".
) in December 1989 and is the first and only commercial Asian radio station on FM
in the UK.
Broadcasting mainly to the region’s ethnic minority communities, Bradford City Radio now trading as Sunrise Radio (Yorkshire) was formally launched in December 1989.
The Sunrise Radio (Yorkshire) studios are based in Bradford City Centre and the mix of programming aims to take into account the areas diverse population, something that no other radio station in the region has previously attempted.
Sunrise Radio was named "Ethnic Media of the Year" in both 2001, 2002 and was awarded title "Media of the Year" in 2004 http://www.sunriseradio.fm/innerpage.php?rank=1.
Usha Parmar is the Chief Executive.
Raj Parmar is Events and Marketing Director. He also runs Spice Entertainment
Asian people
Asian people or Asiatic people is a term with multiple meanings that refers to people who descend from a portion of Asia's population.- Central Asia :...
radio station in Bradford
Bradford
Bradford lies at the heart of the City of Bradford, a metropolitan borough of West Yorkshire, in Northern England. It is situated in the foothills of the Pennines, west of Leeds, and northwest of Wakefield. Bradford became a municipal borough in 1847, and received its charter as a city in 1897...
, West Yorkshire
West Yorkshire
West Yorkshire is a metropolitan county within the Yorkshire and the Humber region of England with a population of 2.2 million. West Yorkshire came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972....
in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
.
Availability
The station broadcasts 24 hours a day on 103.2 FM and on DABDigital audio broadcasting
Digital Audio Broadcasting is a digital radio technology for broadcasting radio stations, used in several countries, particularly in Europe. As of 2006, approximately 1,000 stations worldwide broadcast in the DAB format....
to Bradford, Huddersfield
Huddersfield
Huddersfield is a large market town within the Metropolitan Borough of Kirklees, in West Yorkshire, England, situated halfway between Leeds and Manchester. It lies north of London, and south of Bradford, the nearest city....
and Keighley
Keighley
Keighley is a town and civil parish within the metropolitan borough of the City of Bradford in West Yorkshire, England. It is situated northwest of Bradford and is at the confluence of the River Aire and the River Worth...
. A feed is also available world wide via the stations website. The station is also the first Asian radio station to link up with another station in another country, it recently partnered up with Rose FM 90 in Mirpur (Pakistan) to broadcast a daily show there.
Format
Sunrise Radio works closely with local charities and voluntary groups and provides regular "what's on" information. The station also has regular news bulletins through the day and has "News in-focus" at 5pm, a 15 minute in-depth reporthttp://www.ofcom.org.uk/static/radiolicensing/formats/al037-2.doc.The music policy consists of "Bollywood", "Lollywood", "Bhangra", "Asian Pop", "Qawalis" and "Ghazals".
Background
The station was launched (as Bradford City RadioBradford City Radio
Bradford City Radio or BCR as it was also known, was a small radio station in the early 90s. It used the old Pennine Radio frequency of 103.2 FM to broadcast.Its studios were based at Little Germany, just two minutes walk from Pennine Radio itself!...
) in December 1989 and is the first and only commercial Asian radio station on FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
in the UK.
Broadcasting mainly to the region’s ethnic minority communities, Bradford City Radio now trading as Sunrise Radio (Yorkshire) was formally launched in December 1989.
The Sunrise Radio (Yorkshire) studios are based in Bradford City Centre and the mix of programming aims to take into account the areas diverse population, something that no other radio station in the region has previously attempted.
Sunrise Radio was named "Ethnic Media of the Year" in both 2001, 2002 and was awarded title "Media of the Year" in 2004 http://www.sunriseradio.fm/innerpage.php?rank=1.
Usha Parmar is the Chief Executive.
Raj Parmar is Events and Marketing Director. He also runs Spice Entertainment
Spice Entertainment
Spice Entertainment is a company based in Bradford and established in January 1999. It was founded by Raj Parmar, who is well-known in the Asian entertainment industry due to his shows on Sunrise Radio and Masti Radio, as well as his appearance on the Channel Four gameshow Deal or No Deal in 2006...