Strellson
Encyclopedia
Strellson AG, based in Kreuzlingen
, is Switzerland's largest menswear
manufacturer. It is owned by the Holy Fashion Group and produces mid-range products aimed at men between 25 and 40.
In 2008, German member of parliament Cem Özdemir
, dubbed "Germany's best-dressed politician" by Men's Health magazine, participated as a model in a Strellson advertising campaign. A hooded jacket made by Strellson caused headlines in the British press in 2008 because it included a Swiss Army-style knife
attached by a chain in a pocket. As the sale of knives to minors is illegal in Britain, retailers were forced to withdraw the product.
, N°1, which features the work of noted photographers. The magazine had a print run of 45,000 as of 2007 and is sold at kiosks, in bookstores and in Strellson shops.
Kreuzlingen
Kreuzlingen is a municipality in the district of Kreuzlingen in the canton of Thurgau in north-eastern Switzerland. It is the seat of the district and is the second largest city of the canton, after Frauenfeld, with a population of over 18,000...
, is Switzerland's largest menswear
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
manufacturer. It is owned by the Holy Fashion Group and produces mid-range products aimed at men between 25 and 40.
History
Strellson was founded in 1993 by fashion entrepreneurs Uwe and Jochen Holy. They rebranded the coat manufacturer Friedrich Straehl & Co. AG that they had acquired in 1984.. Under CEO Reiner Pichler, Strellson was acclaimed by the German business press for its two-figure annual growth during the first ten years of the brand's existence.In 2008, German member of parliament Cem Özdemir
Cem Özdemir
Cem Özdemir is a German politician. He is co-chairman of the German political party Alliance '90/The Greens, together with Claudia Roth...
, dubbed "Germany's best-dressed politician" by Men's Health magazine, participated as a model in a Strellson advertising campaign. A hooded jacket made by Strellson caused headlines in the British press in 2008 because it included a Swiss Army-style knife
Swiss Army knife
The Swiss Army knife is a brand of pocket knife or multi-tool manufactured by Victorinox AG and Wenger SA. The term "Swiss Army knife" was coined by US soldiers after World War II due to the difficulty they had in pronouncing the German name....
attached by a chain in a pocket. As the sale of knives to minors is illegal in Britain, retailers were forced to withdraw the product.
Magazine
Strellson publishes a lifestyle magazineLifestyle magazine
Lifestyle magazine is an umbrella term for popular magazines concerned with lifestyle. There is no universally accepted definition of what constitutes a lifestyle magazine: it is often used to encompass a number of men's magazines, women's magazines and magazines about health and fitness, tourism,...
, N°1, which features the work of noted photographers. The magazine had a print run of 45,000 as of 2007 and is sold at kiosks, in bookstores and in Strellson shops.