The Streetfare Journal produced in New York and San Francisco by Transportation Displays Incorporated from 1984 to 1997, was actually not a newsprint

Newsprint

Newsprint is a low-cost, non-archival paper most commonly used to print newspapers, and other publications and advertising material. It usually has an off-white cast and distinctive feel. It is designed for use in printing presses that employ a long web of paper rather than individual sheets of...

 journal

Newspaper

A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

 but "published" bus placard

Placard

A placard is a notice installed in a public place, like a small card, sign, or plaque. It can be attached to or hung from a vehicle or building to indicate information about the vehicle operator or contents of a vehicle or building.- Buildings :...

s, eventually numbering 102 poster

Poster

A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...

s, "arguably the largest and most successful public art program in U.S. history, delivering striking combinations of literature and visual art to an estimated 15 million riders daily in 16 major cities, including New York

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, Chicago

Chicago

Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, Washington D.C, Philadelphia, San Francisco, Phoenix

Phoenix, Arizona

Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

, New Orleans, Fort Worth

Fort Worth, Texas

Fort Worth is the 16th-largest city in the United States of America and the fifth-largest city in the state of Texas. Located in North Central Texas, just southeast of the Texas Panhandle, the city is a cultural gateway into the American West and covers nearly in Tarrant, Parker, Denton, and...

 and Fort Lauderdale. From a layout composed of typeset words on a white background, later issues paired stanzas of verse with paintings or photographs by noted visual artists, such as American painters Kenneth Noland

Kenneth Noland

Kenneth Noland was an American abstract painter. He was one of the best-known American Color field painters, although in the 1950s he was thought of as an abstract expressionist and in the early 1960s he was thought of as a minimalist painter. Noland helped establish the Washington Color School...

 and Clyfford Still

Clyfford Still

Clyfford Still was an American painter, and one of the leading figures of Abstract Expressionism.-Biography:...

 and the English David Hockney

David Hockney

David Hockney, CH, RA, is an English painter, draughtsman, printmaker, stage designer and photographer, who is based in Bridlington, Yorkshire and Kensington, London....

, as well as photographers Mary Ellen Mark

Mary Ellen Mark

Mary Ellen Mark is an American photographer known for her photojournalism, portraiture, and advertising photography. She has had 16 collections of her work published and has been exhibited at galleries and museums worldwide. She has received numerous accolades, including three Robert F...

 and Dorothea Lange

Dorothea Lange

Dorothea Lange was an influential American documentary photographer and photojournalist, best known for her Depression-era work for the Farm Security Administration...

. Texts in the series featured established American poets like Charles Bukowski

Charles Bukowski

Henry Charles Bukowski was an American poet, novelist and short story writer. His writing was influenced by the social, cultural and economic ambience of his home city of Los Angeles...

, Langston Hughes

Langston Hughes

James Mercer Langston Hughes was an American poet, social activist, novelist, playwright, and columnist. He was one of the earliest innovators of the then-new literary art form jazz poetry. Hughes is best known for his work during the Harlem Renaissance...

, Thomas McGrath

Thomas McGrath (poet)

Thomas Matthew McGrath, was a celebrated American poet....

, Carl Sandburg

Carl Sandburg

Carl Sandburg was an American writer and editor, best known for his poetry. He won three Pulitzer Prizes, two for his poetry and another for a biography of Abraham Lincoln. H. L. Mencken called Carl Sandburg "indubitably an American in every pulse-beat."-Biography:Sandburg was born in Galesburg,...

, and William Carlos Williams

William Carlos Williams

William Carlos Williams was an American poet closely associated with modernism and Imagism. He was also a pediatrician and general practitioner of medicine, having graduated from the University of Pennsylvania...

, as well as newcomers like Ho Xuan Huong, John Kinsella, Joaquín Pasos

Joaquín Pasos

Joaquín Pasos was a Nicaraguan poet, narrator, and essayist. He was one of the leading figures of the national Vanguardia literary movement...

 and Daisy Zamora

Daisy Zamora

Daisy Zamora is one of the most prominent figures in contemporary Latin American poetry. Her work is known for its uncompromising voice and wide-ranging subject matter that dwells on the details of daily life while encompassing human rights, politics, revolution, feminist issues, art, history and...

.

A perhaps unique "complete set" was offered for sale by F.A. Bernet.

The program inspired the similar "Poetry in Motion" arts program

Poetry in Motion (arts program)

Poetry in Motion is an arts program collaborative which displays poems by prominent authors in advertising space on the buses and subways. The program was launched by New York's Metropolitan Transportation Authority and the Poetry Society of America, based on the success of the Streetfare Journal...

inaugurated in 1997.