Strategic Name Development
Encyclopedia
Strategic Name Development is a naming company co-founded in 1992 by William Lozito
and Diane Prange. The company’s work spans from naming and nomenclature systems to brand architecture and brand name research.
Strategic Name Development has researched individual perceptions of various brand names, naming suffixes and restaurant logos, and yearly company name changes.
In 2010, Strategic Name Development created the Strategic Name Development Scholarship program.
Notable brand
names created by Strategic Name Development include the Baconator, Wendy's
signature sandwich. Strategic Name Development also created the new name, tagline
, and logo for Carrington College (US) of DeVry, Inc.
and was responsible for the development of the name Cenovus Energy
for Encana. Other branding projects include resQ for Bayer
, OmniPro for Samsung Group
, and Ultra Plush for Georgia-Pacific
.
Strategic Name Development is also the publisher of the naming and branding blog Name Wire
William Lozito
William Lozito is a researcher in brand naming. He is the founder and president of Strategic Name Development, a Minneapolis based brand naming company....
and Diane Prange. The company’s work spans from naming and nomenclature systems to brand architecture and brand name research.
Strategic Name Development has researched individual perceptions of various brand names, naming suffixes and restaurant logos, and yearly company name changes.
In 2010, Strategic Name Development created the Strategic Name Development Scholarship program.
Notable brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
names created by Strategic Name Development include the Baconator, Wendy's
Wendy's
Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...
signature sandwich. Strategic Name Development also created the new name, tagline
Tagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...
, and logo for Carrington College (US) of DeVry, Inc.
DeVry, Inc.
DeVry Inc. is a United States corporation based in Downers Grove, Illinois, that operates several for-profit higher education institutions, including Advanced Academics, Becker Professional Education, Carrington Colleges Group, Chamberlain College of Nursing, DeVry Brasil, DeVry University and Ross...
and was responsible for the development of the name Cenovus Energy
Cenovus Energy
Cenovus Energy is an integrated oil company headquartered in Calgary, Alberta.Cenovus was formed on December 1, 2009 when Encana Corporation split into two distinct companies: one an integrated oil company , the other a pure play natural gas company . The split left Cenovus with the assets formerly...
for Encana. Other branding projects include resQ for Bayer
Bayer
Bayer AG is a chemical and pharmaceutical company founded in Barmen , Germany in 1863. It is headquartered in Leverkusen, North Rhine-Westphalia, Germany and well known for its original brand of aspirin.-History:...
, OmniPro for Samsung Group
Samsung Group
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
, and Ultra Plush for Georgia-Pacific
Georgia-Pacific
Georgia-Pacific LLC is an American pulp and paper company based in Atlanta, Georgia, and is one of the world's leading manufacturers and distributors of tissue, pulp, paper, packaging, building products and related chemicals. As of Fall 2010, the company employed more than 40,000 people at more...
.
Strategic Name Development is also the publisher of the naming and branding blog Name Wire