Strangeloop Networks Inc is a company that develops front-end website optimization technology. The company's flagship product is the Strangeloop Site Optimizer, technology that automatically streamlines web page HTML code and resources, allowing pages to render faster at the user's browser level. Site Optimizer is available as a network appliance, a virtual appliance, or a service.

Strangeloop Networks was founded in 2006 by twin brothers Jonathan Bixby and Joshua Bixby, with Richard Campbell, Kent Alstad, and Lee Purvis. The company's first product offering was the Strangeloop AS1000, a delivery-focused accelerator for ASP.NET. Strangeloop Networks is headquartered in Vancouver, British Columbia.

Web Performance Optimization

The Strangeloop Site Optimizer falls under an umbrella of emerging tools geared toward the relatively new field of Web Performance Optimization

Web Performance Optimization

Web Performance Optimization, WPO, or Website Optimization involves ongoing monitoring and testing of websites to achieve optimum performance under given constraints...

 (WPO), which has been championed in recent years by Google "performance guru" Steve Souders.

Website performance refers to the speed and availability of individual websites. In the past, site owners responded to performance problems in one or more of three ways:

• Add more network hardware (i.e. servers).
• Use a content delivery network
  Content Delivery Network
  A content delivery network or content distribution network is a system of computers containing copies of data placed at various nodes of a network....
  
   (CDN), also referred to as a content distribution network, to reduce network latency.
• Re-engineer back-end application code.

Recent research by Google shows that, for many popular sites, the solutions outlined above address 10% of performance issues. Problems at the user's browser level, also known as the front end, account for more than 90% of a user's wait time. Content delivery networks help to address part of this problem by reducing network latency. Additional performance gains can be achieved through front-end optimization techniques that streamline the web page HTML code and resources.

Front-end optimization techniques

• resource consolidation
• versioning
• domain sharding
• minification
• image and text compression

Customers

• Petco
  PETCO
  PETCO is a chain of retail stores that offers pet supplies and services such as grooming and dog training. Founded in 1965 and incorporated in Delaware, it is headquartered in San Diego, California...
  
   (see also Petco set to offer faster load times on its e-commerce site)
• Travelocity
  Travelocity
  Travelocity is an online travel agency and wholly owned subsidiary of Sabre Holdings Corporation, which was a publicly traded company until taken private by Silver Lake Partners and Texas Pacific Group in March 2007...
  
  
• O'Reilly Media
  O'Reilly Media
  O'Reilly Media is an American media company established by Tim O'Reilly that publishes books and Web sites and produces conferences on computer technology topics...
  
  
• Visa Signature Hotels
• Everyday Health (previously known as Waterfront Media)
• AutoAnything (see also Web accelerator revs up conversions, cart size and sales for AutoAnything.com)
• Graebel
• Sodexo

Honours

• Named "Best Company to Work for in BC" in 2008, 2009 and 2010.
• CRN's "10 Hot Emerging Vendors", 2010.
• Network Products Guide Reader Trust Award for "Best in Optimization", 2009.
• Finalist, British Columbia Technology Industry Association’s 2009 "Technology Impact" Award
• Finalist, Network Products Guide's 2009 "Hot Companies" Award.
• AS1000 won "Best of Tech Ed 2008" in the Hardware, Networking and Storage category.
• Named a finalist in Red Herring
  Red Herring (magazine)
  Red Herring was a technology business magazine, which flourished during the dot com boom, with global distribution and bureaus in Bangalore, Beijing, and Paris. It also sponsored conferences designed to bring venture capitalists, entrepreneurs, and technologists together. But the magazine went into...
  
  s "Top Tech Startups in North America".
• Named a "Cool Vendor" in Gartner
  Gartner
  Gartner, Inc. is an information technology research and advisory firm headquartered in Stamford, Connecticut, United States. It was known as GartnerGroup until 2001....
  
  's 2008 report.
• Appscaler called "Best Value in Hardware" in Redmondmag's 2008 Editor's Choice Awards.
• Featured in "What's Hot" column in Windows IT Pro
  Windows IT Pro
  Windows IT Pro is a trade publication and web site owned by Penton Media serving the information needs of IT professionals in various fields including data processing, software development and programming....
  
  as well as "Product Spotlight".
• One of Branham Group's Canadian IT Top 25 "up-and-comers".
• Listed in Ready to Rocket's list of information technology companies with revenue potential.
• AS1000 won "Best of Tech*Ed 2007" in the Web Development category.

External links

• Strangeloop website
• Web Performance Today - blog of Strangeloop president Joshua Bixby
• Chain Store Age: Revving Up for Speed - AutoAnything selects Web acceleration solution to stay competitive
• Media Caster: Online Photo Centres Get Speed Boost for Digital Media Delivery
• Channel Tech Center: How Web Site Testing Opens IT Doors
• Telexplainer: Content Delivery Networks Transformed
• IT Wire: Your web pages might load faster, thanks to Akamai & Strangeloop
• Tech Vibes: Vancouver's Strangeloop inks partnerships with Akamai and Level 3
• Media Post: All I Want For Christmas Is A Faster Mobile Experience
• 1to1 Media: How Fast is Fast Enough to Keep Customers' Attention Online? The quest for the holy grail of Web speed: 2-second page load times
• CIO: IE9 Lags on Popular Websites
• Web Pro news: Speed: Recommended for Content, Conversions and Holiday Traffic
• Marketing Daily: Is Your Website Slowing You Down?
• Internet Retailer: Petco set to offer faster load times on its e-commerce site
• Travel Daily News: Visa Signature Hotels chooses Strangeloop to accelerate Elite Travel site
• Internet Retailer: Web accelerator revs up conversions, cart size and sales for AutoAnything.com
• Tier 1 Research: Strangeloop offers cloud-based site optimization - CDNs should take note
• Data Center Knowledge: Strangeloop: Accelerating Mere Mortals
• The 451 Group: Strangeloop Site Optimizer can be deployed as a cloud service or an appliance
• PC World: Web-acceleration Device Can Help Your Google Standing
• Network World: Strangeloop using Netforecasts's response time equation
• Application Development Trends article on Strangeloop
• Network World: Speeding web services
• European Partner for Strangeloop Appliances