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Travelocity
 
 
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Travelocity is an online travel agency
Travel agency

A travel agency is a Retailing business, that sells travel related product and Service to customers, on behalf of supply chain, such as airlines, car rentals, cruise lines, hotels, Rail transport, Tourism and package holidays that combine several products....
. Travelocity is a wholly owned subsidiary
Subsidiary

A subsidiary, in business matters, is an entity that is controlled by a bigger and more powerful entity. The controlled entity is called a company , corporation, or limited liability company, and the controlling entity is called its parent ....
 of Sabre Holdings
Sabre Holdings

Sabre Holdings or Sabre, Inc. is an American travel technology company, encompassing several brands in three global travel distribution channels: travel agency, airline, and direct to consumer....
 Corporation, which was a publicly traded company until taken private by Silver Lake Partners
Silver Lake Partners

Silver Lake Partners is an American private equity firm founded in 1999 and headquartered on Sand Hill Road in Menlo Park, California, California....
 and Texas Pacific Group
Texas Pacific Group

TPG Capital is one of the largest private equity investment firms globally, focused on leveraged buyout, growth capital and leveraged recapitalization investments in distressed companies and turnaround situations....
 in March 2007. Travelocity is based in Southlake, Texas, with additional offices in New York City
New York City

The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
, San Francisco, San Antonio and abroad.

According to Sabre Holdings, Travelocity is the sixth-largest travel agency in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 and the second-largest online travel agency.






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Travelocity is an online travel agency
Travel agency

A travel agency is a Retailing business, that sells travel related product and Service to customers, on behalf of supply chain, such as airlines, car rentals, cruise lines, hotels, Rail transport, Tourism and package holidays that combine several products....
. Travelocity is a wholly owned subsidiary
Subsidiary

A subsidiary, in business matters, is an entity that is controlled by a bigger and more powerful entity. The controlled entity is called a company , corporation, or limited liability company, and the controlling entity is called its parent ....
 of Sabre Holdings
Sabre Holdings

Sabre Holdings or Sabre, Inc. is an American travel technology company, encompassing several brands in three global travel distribution channels: travel agency, airline, and direct to consumer....
 Corporation, which was a publicly traded company until taken private by Silver Lake Partners
Silver Lake Partners

Silver Lake Partners is an American private equity firm founded in 1999 and headquartered on Sand Hill Road in Menlo Park, California, California....
 and Texas Pacific Group
Texas Pacific Group

TPG Capital is one of the largest private equity investment firms globally, focused on leveraged buyout, growth capital and leveraged recapitalization investments in distressed companies and turnaround situations....
 in March 2007. Travelocity is based in Southlake, Texas, with additional offices in New York City
New York City

The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
, San Francisco, San Antonio and abroad.

According to Sabre Holdings, Travelocity is the sixth-largest travel agency in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 and the second-largest online travel agency. In addition to its primary US consumer site, Travelocity operates a full-service business agency, Travelocity Business, and comparable websites in Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
, Germany
Germany

Germany , officially the Federal Republic of Germany , is a country in Central Europe. It is bordered to the north by the North Sea, Denmark, and the Baltic Sea; to the east by Poland and the Czech Republic; to the south by Austria and Switzerland; and to the west by France, Luxembourg, Belgium, and the Netherlands....
, France
France

France , officially the French Republic , is a country whose Metropolitan France is located in Western Europe and that also comprises various Overseas departments and territories of France....
, the Scandinavia
Scandinavia

Scandinavia is a historical and geographical subregion in northern Europe that includes the Scandinavian Peninsula. It consists of the kingdoms of Norway, Sweden, and Denmark; some authorities also include Finland and some might even include Iceland....
n countries, Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
, India
India

India, officially the Republic of India , is a country in South Asia. It is the List of countries and outlying territories by total area country by geographical area, the List of countries by population country, and the most populous liberal democracy in the world....
 and the United Kingdom
United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom , the UK or Britain,is a sovereign state located off the northwestern coast of continental Europe....
. Sister sites include lastminute.com
Lastminute.com

lastminute.com is an online travel agency and e-tailer founded by Martha Lane Fox and Brent Hoberman in 1998 that became an icon of the UK internet boom of the late 1990s, floating at the peak of the dot com bubble....
 in Europe and Zuji in Asia. Other brands include World Choice Travel, a travel affiliate marketing
Affiliate marketing

Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts....
 program and Travelocity on Location, an activities and ticket broker based in Las Vegas
Las Vegas metropolitan area

The Las Vegas metropolitan area includes the Las Vegas Valley, a 600-square-mile basin, and surrounding areas, that is part of Clark County, Nevada in southern Nevada....
.

History

American Airlines began offering customer access to its electronic reservation system, SABRE
Sabre (computer system)

Sabre is a computer reservations system/global distribution system used by airlines, railways, hotels, travel agents and other travel companies....
, on the CompuServe Information Service
CompuServe

CompuServe, , was the first major commercial online service in the United States. It dominated the field during the 1980s and remained a major player through the mid-1990s, when it was sidelined by the rise of information services such as AOL that charged monthly subscriptions rather than hourly rates....
 in the 1980s, under the "EAASY SABRE" brand name. This service was extended to America Online in the 1990s.

Travelocity was created in 1996 as a subsidiary of Sabre Holdings
Sabre Holdings

Sabre Holdings or Sabre, Inc. is an American travel technology company, encompassing several brands in three global travel distribution channels: travel agency, airline, and direct to consumer....
, itself a subsidiary of American Airlines
American Airlines

American Airlines, Inc. is a major carrier of the United States. It is the world's largest airlines in passenger miles transported and passenger fleet size; second largest, behind FedEx Express, in aircraft operated; and second behind Air France-KLM in operating revenues....
, and was run by long-time Sabre I.T.
Information technology

Information technology , as defined by the Information Technology Association of America , is "the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware." IT deals with the use of electronic computers and computer software to data conv...
 executive Terrell B. "Terry" Jones. As one of the pioneers of web-based disintermediation
Disintermediation

In economics, disintermediation is the removal of intermediaries in a supply chain: "cutting out the middleman". Instead of going through traditional distribution channels, which had some type of intermediate , companies may now deal with every customer directly, for example via the Internet....
, Travelocity.com was the first website
Website

A Web site is a collection of related Web pages, images, videos or other digital assets that are hosted on one Web server, usually accessible via the Internet....
 that allowed consumers themselves not only to access Sabre's fare and schedule information, but also to reserve, book, and purchase tickets without the help of a travel agent or broker. In addition to airfares, the site also permits consumers to book hotel rooms, rental cars, cruises and packaged vacations.

Travelocity gained momentum after AOL's travel portal became associated with the brand in 1999. In 2000, Sabre negotiated a merger of Travelocity with another early web travel company, Preview Travel. The resulting company was independently quoted on the NASDAQ
NASDAQ

The NASDAQ is an United States stock exchange. It is the largest Electronic trading screen-based Stock trading market in the United States....
 exchange, with Sabre continuing to own around 30 percent of the combined company's stock, but around 70 percent of the voting rights. In 2002, with Travelocity's fortunes suffering from competition including Expedia
Expedia

Expedia is an Internet-based travel agency and a part of Expedia, Inc. which is based out of the United States of America with localized sites for 15 countries....
 and Orbitz
Orbitz

Orbitz Worldwide is an Internet travel company headquartered in Chicago, Illinois.Through its primary web site Orbitz.com, Orbitz Worldwide enables travelers to research, plan and book a broad range of travel products....
, Sabre consummated a tender offer
Tender offer

Tender offer is a corporate finance term denoting a type of takeover bid. The tender offer is a public, open offer by an acquirer to all shareholders of a public company corporation to tender their shares for sale at a specified price during a specified time, subject to the tendering of a minimum and maximum number of shares....
 for the remainder of the outstanding shares in Travelocity and remerged the business into Sabre as a subsidiary. Jones left the company shortly afterward.

Also in March 2002, Travelocity acquired last minute travel specialist Site59.com
Site59.com

Site59.com was launched in May 2000 by travel and tourism professionals from The Boston Consulting Group and was further developed and backed by iFormation Group, a partnership between BCG, Goldman Sachs and General Atlantic Partners....
. Site59’s CEO and founder, Michelle Peluso joined Travelocity with the acquisition as senior vice president, product strategy and distribution. Peluso became Travelocity’s COO in April 2003 and was then named president and chief executive officer of Travelocity in December 2003.

In 2005, Travelocity acquired lastminute.com
Lastminute.com

lastminute.com is an online travel agency and e-tailer founded by Martha Lane Fox and Brent Hoberman in 1998 that became an icon of the UK internet boom of the late 1990s, floating at the peak of the dot com bubble....
 to take in excess of 30 more brands under its banner in the UK.

Under current Peluso’s leadership, Travelocity has developed and launched a merchant hotel business, dynamic packaging
Dynamic packaging

Dynamic Packaging is a method that is becoming increasingly used in package holiday bookings that enables consumers to build their own package of flights, Hotel, and a hire car instead of a pre-defined package....
 functionality, and a private-label (ASP) distribution network, the Travelocity Partner Network. Many members of Peluso’s former management team at Site59 now hold senior management positions at Travelocity; namely, Jeffrey Glueck (Chief Marketing Officer
Chief marketing officer

Chief Marketing Officer is a corporate title referring to an Senior management responsible for various marketing in an organization. Most often the position reports to the chief executive officer....
), Tracey Weber (President, North America), Josh Hartmann (Chief Technology Officer) and Jonathan Perkel (Senior Vice President and General Counsel
General Counsel

A general counsel is the chief lawyer of a legal department, usually in a corporation or government department. The term is most used in the United States....
). On January 8, 2009 the company announced that its CEO, Michelle Peluso would tender her resignation in order to get married and focus on bringing up a family, and that she is being replaced by long-time Sabre Sr. Executive, Hugh Jones.

See also

  • Where is my Gnome?
    Where is my Gnome?

    Where is my Gnome? was a series of viral marketing Advertisings used by Travelocity in early 2004. The ads consisted of a man named "Bill" looking for his garden gnome....
    . a viral marketing
    Viral marketing

    Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating Viral phenomenon processes, analogous to the spread of virus and computer viruses....
     campaign used by Travelocity.
  • The Amazing Race
    The Amazing Race

    The Amazing Race, sometimes referred to as TAR, is a reality television game show in which teams of two people , who have some form of a preexisting personal relationship, racing around the world in competition with other teams....
    . U.S. sponsor.


External links