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Stockland Rockhampton
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Stockland Rockhampton is a major shopping centre, located on Bruce Highway in Park Avenue, a suburb of Rockhampton.
centre was originally known as Rockhampton Shopping Fair, and was built in two stages, the first opening in 1985 and the second in 1988. It was acquired by Schroders Property Fund along with two other Queensland shopping centres in January 1992, and in March 1996, following a redevelopment focused on the theme "Where The Outback Meets The Reef", the centre won a Certificate of Merit in the International Council of Shopping Centers' 1996 Design Awards Competition.
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Encyclopedia
Stockland Rockhampton is a major shopping centre, located on Bruce Highway in Park Avenue, a suburb of Rockhampton.
History and development
The centre was originally known as Rockhampton Shopping Fair, and was built in two stages, the first opening in 1985 and the second in 1988. It was acquired by Schroders Property Fund along with two other Queensland shopping centres in January 1992, and in March 1996, following a redevelopment focused on the theme "Where The Outback Meets The Reef", the centre won a Certificate of Merit in the International Council of Shopping Centers' 1996 Design Awards Competition. At the time of AMP Asset Management's acquisition of the centre in August 1999, it had a floor area of and was valued at AUD $99 million.
A internal refurbishment costing AUD $3 million was completed in late 2001 by Byvan, which included a new centre court design, new seating, a new Customer Services desk and new floors through the complex. The food court was revamped in 2002.
In 2003, property development company Stockland acquired the centre, after selling its Stockland City Centre complex to the JF Meridian Trust. In 2004, following the centre's rebranding as "Stockland Rockhampton", it won the Property Council of Australia's Queensland Shopping Centre of the Year award in the 30,000-50,000 sqm category, with centre management, financial performance, marketing campaigns, operational factors, leasing and community involvement all being cited as reasons considered by the judges. It had been a runner-up for the same award in 1999.
Redevelopment
Development approval was granted in October 2006 to incorporate the neighbouring Kmart Plaza into the main centre, and construction has commenced. The redevelopment is expected to cost AUD $100 million and will add approximately 75 specialty stores. Renovations to Kmart Plaza are expected to be completed in early 2009, with completion of the integration expected in 2010.
Annual turnover at the centre for June 2008 was $255.2 m AUD, with a book value of $193.0 m..
Transport
The centre is located at the corner of Bruce Highway and Yaamba Road, and is reachable via several suburban bus routes offered by Capricorn Sunbus. and Young's Buses.
Facilities
Stockland is a fully enclosed, single-level regional shopping centre occupying a site of 8.81 hectares. It accommodates seven majors, over 220 specialty shops (after redevelopment), a six screen cinema complex and a swimming pool. Two-thirds of the car parking is undercover and accessed by travelators.
Majors
Mini Majors
Contribution To Essential Character Building
As most shopping centres in regional Australia are, the Rockhampton Stockland is completely annexed by tough guys, bleach blondes, yeppoon types, complaintant elderly and school uniforms. Upon entering, you may find yourself in a shotgun shack and you may tell yourself "this is not my big house" as you're asked "Are day ya sistas jeans?" while the perpetual insistance of there being a link between tight pants, homosexuality and suicide are exhibited.
In some social groups, the Rockhampton Stockland is reffered to as "What good old country living brought back from the bargains in Brissie" though this term is not widely accepted by Rockhampton residents due to the fact that "Rocky is multicultural and stuff" which is true because having Chinese Take-away and Aboriginal Face Painting is closer than comfortable. This meaning that the general consensus in Rockhampton is anti-interracial marriage, an embarrassing circa 1960-1990 history will explain that there was once a very popular KKK following among Stockland shoppers.
Main Attractions
Stockland is one of Rockhampton's most popular attractions. It's excuberant banquet of shops and
FRIEnDly staff ensures all types of Hamptonites a pleasant shopping experience. Why not drop in on a Thursday afternoon before you take off to the Lappy Track? Take your pill poppin' girlfriend for a salad bar at Sizzler before taking her home for the impregnation plan. King of Knives allows you to stock up on blades for your display cabinets. Get the local outfit in City Beach and impress the girls with your mates. From whatever walk of life your from, you'll be on top of the pile thanks to Rockhampton Stockland.
External links
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